Caryn Marooney's guest appearances

Caryn Marooney

The Official SaaStr Podcast: SaaS | Founders | Investors

Founder Real Talk

Steve Harvey

Max Levchin

Elad Gil

Nikita Shamgunov

Nick Mehta

Anne Raimondi

Edith Harbaugh

Mikkel Svane

Laura Behrens Wu

Amit Bendov

Stewart Butterfield

Guillermo Rauch

Guy Podjarny

Josh Silverman

Mark Mader

OwlTail

Howie Liu

For many SaaS companies, serving the world’s largest businesses requires evolving some of its most critical business strategies and operations. In this session, Airtable’s Howie Liu sits down with Coatue’s Caryn Marooney to share the lessons he’s learned from scaling Airtable. From how to think about competitors and categories, to the importance of building the right organizational culture, Howie and Caryn reveal what SaaS leaders need to consider as they move upmarket. Video: https://youtu.be/if4nKnNMl4s Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: https://www.saastr.com/subscribeform Twitter: https://twitter.com/saastr LinkedIn: https://www.linkedin.com/company/2724976 Quora Group: https://www.quora.com/q/cloud Facebook: https://www.facebook.com/SaaStr/ Instagram: https://www.instagram.com/saastr/ Our North American Event: https://bit.ly/2OXeAYh Our European Event: https://bit.ly/2OZTad8

For many SaaS companies, serving the world’s largest businesses requires evolving some of its most critical business strategies and operations. In this session, Airtable’s Howie Liu sits down with Coatue’s Caryn Marooney to share the lessons he’s learned from scaling Airtable. From how to think about competitors and categories, to the importance of building the right organizational culture, Howie and Caryn reveal what SaaS leaders need to consider as they move upmarket. Video: <a href="https://youtu.be/if4nKnNMl4s" rel="nofollow" target="_blank">https://youtu.be/if4nKnNMl4s</a> Want to join the SaaStr community? We're the 🌎largest community for B2B software. Subscribe for weekly updates: <a href="https://www.saastr.com/subscribeform" rel="nofollow" target="_blank">https://www.saastr.com/subscribeform</a> Twitter: <a href="https://twitter.com/saastr" rel="nofollow" target="_blank">https://twitter.com/saastr</a> LinkedIn: <a href="https://www.linkedin.com/company/2724976" rel="nofollow" target="_blank">https://www.linkedin.com/company/2724976</a> Quora Group: <a href="https://www.quora.com/q/cloud" rel="nofollow" target="_blank">https://www.quora.com/q/cloud</a> Facebook: <a href="https://www.facebook.com/SaaStr/" rel="nofollow" target="_blank">https://www.facebook.com/SaaStr/</a> Instagram: <a href="https://www.instagram.com/saastr/" rel="nofollow" target="_blank">https://www.instagram.com/saastr/</a> Our North American Event: <a href="https://bit.ly/2OXeAYh" rel="nofollow" target="_blank">https://bit.ly/2OXeAYh</a> Our European Event: <a href="https://bit.ly/2OZTad8" rel="nofollow" target="_blank">https://bit.ly/2OZTad8</a>

SaaStr 618: Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with Airtable CEO Howie Liu and Coatue Management General Partner Caryn Marooney

This week we are joined by Caryn Marooney for a salon episode that focuses on PR and communications. Caryn shares tips on how to build a brand, when to take PR in house, and how to handle a publicity crisis. Caryn leads global communications for Facebook and its family of apps including Instagram, Messenger, WhatsApp and Oculus. Prior to joining Facebook in 2011, Caryn co-founded OutCast Communications, one of Silicon Valley's premier technology communications firms. As co-founder, partner and CEO, Caryn was responsible for planning and executing communications strategies for companies of every size, including Amazon, Netflix, Salesforce and VMware. Caryn was named to the board of directors of Zendesk in 2014. She is originally from New York City and holds a bachelor’s degree from Cornell University. Highlights from the episode: 2:29 What was the biggest challenge that you saw startups facing with respect to communications? What types of pain points did you see them encounter most frequently? 3:22 What should startups focus on first when it comes to letting the outside world know they exist? 5:00 What process do you recommend founders go through to define brand and communicate company values? 7:10 How prescriptive should a founder be about their brand versus letting it evolve?  9:03 Can a brand get away with different brand personalities or does it need to consolidate around one identity? 9:53 How do you get attention from the press? How do outside PR firms help with that? 12:26 How do you vet if a PR firm is good and how do you get the most value out of working with one? 16:07 If you don’t have a significant “mic-drop” moment to launch a product, should you avoid PR altogether? 17:01 At what point should they bring a PR function in-house? 18:58 How do you ensure you get enough attention from your agency? 24:44 Tell us about the REBS model and give a example of messages or communications that fit the model well 24:37 Does a company’s communications strategy change as it grows? 26:56 In times of crisis, how do you handle PR? 29:02 Should founders seek marketing and communications executives for their boards? 30:59 What is your favorite tagline or slogan from a tech company? 31:35 What’s a book you’d recommend to founders in your area of expertise? 32:08 What’s something that you believe that most others don’t?

This week we are joined by Caryn Marooney for a salon episode that focuses on PR and communications. Caryn shares tips on how to build a brand, when to take PR in house, and how to handle a publicity crisis. Caryn leads global communications for Facebook and its family of apps including Instagram, Messenger, WhatsApp and Oculus. Prior to joining Facebook in 2011, Caryn co-founded <a href="https://theoutcastagency.com/" rel="noopener nofollow" target="_blank">OutCast Communications</a>, one of Silicon Valley's premier technology communications firms. As co-founder, partner and CEO, Caryn was responsible for planning and executing communications strategies for companies of every size, including Amazon, Netflix, Salesforce and VMware. Caryn was named to the board of directors of <a href="https://en.wikipedia.org/wiki/Zendesk" rel="noopener nofollow" target="_blank">Zendesk</a> in 2014. She is originally from New York City and holds a bachelor’s degree from Cornell University. Highlights from the episode: 2:29 What was the biggest challenge that you saw startups facing with respect to communications? What types of pain points did you see them encounter most frequently? 3:22 What should startups focus on first when it comes to letting the outside world know they exist? 5:00 What process do you recommend founders go through to define brand and communicate company values? 7:10 How prescriptive should a founder be about their brand versus letting it evolve?  9:03 Can a brand get away with different brand personalities or does it need to consolidate around one identity? 9:53 How do you get attention from the press? How do outside PR firms help with that? 12:26 How do you vet if a PR firm is good and how do you get the most value out of working with one? 16:07 If you don’t have a significant “mic-drop” moment to launch a product, should you avoid PR altogether? 17:01 At what point should they bring a PR function in-house? 18:58 How do you ensure you get enough attention from your agency? 24:44 Tell us about the REBS model and give a example of messages or communications that fit the model well 24:37 Does a company’s communications strategy change as it grows? 26:56 In times of crisis, how do you handle PR? 29:02 Should founders seek marketing and communications executives for their boards? 30:59 What is your favorite tagline or slogan from a tech company? 31:35 What’s a book you’d recommend to founders in your area of expertise? 32:08 What’s something that you believe that most others don’t?

How to Build a Brand and Other Comms Tips from Caryn Marooney, VP of Global Communications at Facebook