Greg Bernarda's guest appearances

Greg Bernarda

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This is HCD is brought to you by Humana DesignHello! I'm Gerry Scullion, and in this episode, we have the brilliant Greg Bernarda, who some of you might know of being co-author of the excellent Value Proposition Design book by Strategyser. This book has been adopted by many service designers, product managers and business designers around the world - so it should be familiar to a lot of the listeners today. So, today's topic is an absolutely massive one "most organizations still largely live in the 20th century, in a world where the key currency for success has been ‘exploitation’. But in the 21st century, the name of the game is ‘innovation’. Those are two very different capabilities. Exploitation is about excelling at executing, and scaling products and services in a largely known environment. Innovation is about navigating the unknown, exploring possibilities, and experimenting with new ways of creating value for people with ever-evolving needs." Service Design, Product Management, UX are all part of the later. I'm really excited to get into this. Also joining this episode is the wonderful Nick Coster, co-founder of Brainmates.com  Read the transcript of this interview Business Model Design for 21st-century companies on Strategyser Connect with Greg on LinkedIn GregBernarda.com Free 100-page preview of Value Proposition Design book Buy the Value Proposition Design book    Learn more about your ad choices. Visit megaphone.fm/adchoices

This is HCD is brought to you by <a href="https://www.humana.design" rel="nofollow" target="_blank">Humana Design</a> Hello! I'm Gerry Scullion, and in this episode, we have the brilliant <a href="https://www.thisishcd.com/speakers/greg-bernarda/?L1SNGregBernarda" rel="nofollow" target="_blank">Greg Bernarda</a>, who some of you might know of being co-author of the excellent Value Proposition Design book by Strategyser. This book has been adopted by many service designers, product managers and business designers around the world - so it should be familiar to a lot of the listeners today. So, today's topic is an absolutely massive one "most organizations still largely live in the 20th century, in a world where the key currency for success has been ‘exploitation’. But in the 21st century, the name of the game is ‘innovation’. Those are two very different capabilities. Exploitation is about excelling at executing, and scaling products and services in a largely known environment. Innovation is about navigating the unknown, exploring possibilities, and experimenting with new ways of creating value for people with ever-evolving needs." Service Design, Product Management, UX are all part of the later. I'm really excited to get into this. Also joining this episode is the wonderful Nick Coster, co-founder of <a href="http://www.brainmates.com/?refthisisHCD" rel="nofollow" target="_blank">Brainmates.com</a> <ul> <li><a href="https://www.thisishcd.com/episodes/17-greg-bernarda-designing-businesses-for-the-new-world-strategyser-value-proposition-design" rel="nofollow" target="_blank">Read the transcript of this interview</a></li> <li><a href="http://blog.strategyzer.com/posts/2017/9/26/replay-business-model-design-for-21st-century-companies" rel="nofollow" target="_blank">Business Model Design for 21st-century companies on Strategyser</a></li> <li><a href="https://www.linkedin.com/in/gregbernarda" rel="nofollow" target="_blank">Connect with Greg on LinkedIn</a></li> <li><a href="http://gregbernarda.com/" rel="nofollow" target="_blank">GregBernarda.com</a></li> <li><a href="https://strategyzer.com/value-proposition-design#vpd-peek" rel="nofollow" target="_blank">Free 100-page preview of Value Proposition Design book</a></li> <li><a href="https://www.bookdepository.com/Value-Proposition-Design-Alexander-Osterwalder/9781118968055" rel="nofollow" target="_blank">Buy the Value Proposition Design book</a></li> </ul> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Greg Bernarda 'Designing businesses for the new world'