Shirley White's guest appearances

Shirley White

The Gathering Church

The Gathering Church (audio)

Fight for Good

The ECRM Podcast

Encouragement by Shirley White 

Kara Goldin

Jocko Willink

Terrell Davis

David Brier

Brian Littlefield

Andrew Young

Mark Evans

Michael Nugent

Stephen Baker

Fam Mirza

Scott Mckenzie

Andrea Harrison

Brandy Alexander

Michael Easter

Morri Chowaiki

OwlTail

What's up everybody! This episode is a great one for any and all emerging brands looking to engage with retailers. Shirley White, Founder, Owner and Managing Director of U.K.-based OTC Beverages, has mastered her “elevator pitch” for buyers, having delivered it several dozen times as a recent Discovery Hub participant at ECRM’s Euro Food session. With the assistance of ECRM’s Client Success Managers and armed with information about the buyers with whom she would be meeting, she honed her presentation down to its crucial elements: who they were, what products they manufactured, and how they can meet each buyer’s category needs and objectives. She even left time for questions after her presentation. She also participated in ECRM's Efficient Supplier Introduction for black-owned businesses. There she had 10 minutes to present to a panel of more than 20 beverage buyers from U.S.-based retail chains. So she added a little bit to her pitch but left more time for Q&amp;A as that 10 minutes was her only shot. In this episode, Shirley gives us a little background on her company and the products they make, which include an organi non-alcoholic ginger beer and sorrel beverages, and then she gives details on how she prepped her pitches for both the virtual session and the ESI. ECRM has more than 80 category-specific virtual sessions in which suppliers and buyers meet face-to-face at scale, as well as dozens of Efficient Supplier Introductions, during which suppliers have the opportunity to pitch a panel of up to 20 buyers. For more information, visit ecrm.marketgate.com.See the blog post of this interview here.Watch the interview on YouTube here.Visit the ECRM Blog.

What's up everybody! This episode is a great one for any and all emerging brands looking to engage with retailers. Shirley White, Founder, Owner and Managing Director of U.K.-based OTC Beverages, has mastered her “elevator pitch” for buyers, having delivered it several dozen times as a recent Discovery Hub participant at ECRM’s Euro Food session.  With the assistance of ECRM’s Client Success Managers and armed with information about the buyers with whom she would be meeting, she honed her presentation down to its crucial elements: who they were, what products they manufactured, and how they can meet each buyer’s category needs and objectives. She even left time for questions after her presentation.  She also participated in ECRM's Efficient Supplier Introduction for black-owned businesses. There she had 10 minutes to present to a panel of more than 20 beverage buyers from U.S.-based retail chains. So she added a little bit to her pitch but left more time for Q&amp;A as that 10 minutes was her only shot. In this episode, Shirley gives us a little background on her company and the products they make, which include an organi non-alcoholic ginger beer and sorrel beverages, and then she gives details on how she prepped her pitches for both the virtual session and the ESI.  ECRM has more than 80 category-specific virtual sessions in which suppliers and buyers meet face-to-face at scale, as well as dozens of Efficient Supplier Introductions, during which suppliers have the opportunity to pitch a panel of up to 20 buyers. For more information, visit <a href="http://ecrm.marketgate.com" rel="nofollow" target="_blank">ecrm.marketgate.com</a>. See the blog post of this interview here. Watch the interview on YouTube here. Visit the ECRM Blog.

96. Mastering the 5-Minute Buyer Pitch: Shirley White, OTC Beverages

Encouragement by Shirley White  (Trailer)