5 minute summaries
1 quote, 3 ideas & 1 question from each episode
__________
7 Jun 2021
48mins
Owltail Summaries
1 quote, 3 ideas & 1 question from each episode
_________
This is Your Brain on Ads
7 Jun 2021
48mins
Quote
"At the end of your days, your life would have been what you paid attention to"
Ideas
1
We can be biased towards our childhood views, even if they contradict our grown-up beliefs.
Many grown ups have a soft spot for what they experienced when they were younger. They might be health conscious but make an exception for an unhealthy snack because of their fond childhood memories.
When we're younger, we don't listen to commercials with cute rabbits and think, a multibillion-dollar company is trying to influence me.
And by the time we've grown up, we've already developed a soft spot for it.
When we're younger, we don't listen to commercials with cute rabbits and think, a multibillion-dollar company is trying to influence me.
And by the time we've grown up, we've already developed a soft spot for it.
1
We can be biased towards our childhood views, even if they contradict our grown-up beliefs.
Many grown ups have a soft spot for what they experienced when they were younger. They might be health conscious but make an exception for an unhealthy snack because of their fond childhood memories.
When we're younger, we don't listen to commercials with cute rabbits and think, a multibillion-dollar company is trying to influence me.
And by the time we've grown up, we've already developed a soft spot for it.
When we're younger, we don't listen to commercials with cute rabbits and think, a multibillion-dollar company is trying to influence me.
And by the time we've grown up, we've already developed a soft spot for it.
2
We used to be in an information deficit, now we're in an attention deficit.
Previously, there wasn't enough content or information for us to fill out our time with, so the problem was finding more content.
Now, there's way too much information and content, more than we can ever consume, so it's become all about how we prioritize and choose the right content.
Now, there's way too much information and content, more than we can ever consume, so it's become all about how we prioritize and choose the right content.
2
We used to be in an information deficit, now we're in an attention deficit.
Previously, there wasn't enough content or information for us to fill out our time with, so the problem was finding more content.
Now, there's way too much information and content, more than we can ever consume, so it's become all about how we prioritize and choose the right content.
Now, there's way too much information and content, more than we can ever consume, so it's become all about how we prioritize and choose the right content.
3
Attention is a resource that we own, and we need to choose how to allocate.
Despite us owning our own attention, there are many external people and businesses that are competing for it.
And if we aren't careful and conscious of where our attention goes, we lose control to others who may not have our best interests in mind.
And if we aren't careful and conscious of where our attention goes, we lose control to others who may not have our best interests in mind.
3
Attention is a resource that we own, and we need to choose how to allocate.
Despite us owning our own attention, there are many external people and businesses that are competing for it.
And if we aren't careful and conscious of where our attention goes, we lose control to others who may not have our best interests in mind.
And if we aren't careful and conscious of where our attention goes, we lose control to others who may not have our best interests in mind.
Questions
1
Can you think of situations where you aren't fully conscious or in control of your attention?
1
Can you think of situations where you aren't fully conscious or in control of your attention?
What else is in the episode
1
How parents want their kids to experience the same wonderful things they did
1
How parents want their kids to experience the same wonderful things they did
2
Techniques media companies have developed to hijack our attention
2
Techniques media companies have developed to hijack our attention
3
How advertising as well as content mediums have changed over time
3
How advertising as well as content mediums have changed over time
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