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The Intentional Branding Podcast

Helping small to medium business owners figure out how to make their business stand out, in a way that's meaningful to their ideal customer.

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Reverse the Polarity (E09)

Reverse the Polarity (E09)

Some products and services can be hard to differentiate. Ever feel like everyone in your industry is doing much the same... Read more

10 Feb 2022

3mins

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Just maybe, it’s not internet killing your business (E08)

Just maybe, it’s not internet killing your business (E08)

You often hear bricks and mortar business owners complain about the internet killing their business. That might be true ... Read more

3 Feb 2022

5mins

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The slightly scary way to differentiate yourself from your competition (E07)

The slightly scary way to differentiate yourself from your competition (E07)

Being safe makes it difficult to really differentiate yourself from your competitors. You might have to do something a l... Read more

22 Jan 2022

3mins

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Stop Embarrasing Yourself - Personas to the Rescue

Stop Embarrasing Yourself - Personas to the Rescue

Have you ever been out with a group of people, and someone in the group tells a joke that they think is hilarious, but n... Read more

18 Mar 2021

6mins

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Keep Pace With Your Customer's Expectations

Keep Pace With Your Customer's Expectations

We watched all the Planet of the Apes movies recently, but in "timeline" order. So that meant watching the 3 most recent... Read more

11 Mar 2021

6mins

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What Beer Can Teach you About Branding

What Beer Can Teach you About Branding

What is wrong with this bottle of beer? And how can that help you with branding and marketing your small business? Well,... Read more

4 Mar 2021

5mins

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Starting a new business? Don’t choose a name like this.

Starting a new business? Don’t choose a name like this.

All too often, we see businesses choose a type of business name that makes it harder to build a brand. Not impossible – ... Read more

26 Feb 2021

8mins

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So what actually is a strategy, anyway?

So what actually is a strategy, anyway?

This word - strategy - is so overused it's almost losing its meaning. So let's clear the air. Know what "strategy" is an... Read more

14 Feb 2021

6mins

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Genius or Insanity?

Genius or Insanity?

At first glance, this tagline seems insane. But perhaps it's more on the genius side of the equation?

11 Feb 2021

3mins

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