How to Nail Your Copy When Launching Straight to Evergreen ft. Roberta West
How to Nail Your Copy When Launching Straight to Evergreen ft. Roberta West
I sat down with my client and friend Roberta West, an expert at all things evergreen launches. It can be hard to know h... Read more
28 Feb 2022
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52mins
Don't Bombard Your Audience With Needless Information
Don't Bombard Your Audience With Needless Information
Let’s get physical! Today we’re going to talk about the physical parts of your offer- i.e. anything tangible (think work... Read more
21 Feb 2022
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17mins
I Couldn’t Help but Wonder: Is Narrative Structure the Secret to Effective Sales Page Copy?
I Couldn’t Help but Wonder: Is Narrative Structure the Secret to Effective Sales Page Copy?
One of the most common mistakes I see in sales copy is a lack of narrative structure. Most of the time, this issue lives... Read more
14 Feb 2022
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19mins
Uncovering Your Unique Competitive Offer
Uncovering Your Unique Competitive Offer
Figuring out your offer differentiator is CRITICAL. It can really make or break your launch. Why are people going to cho... Read more
7 Feb 2022
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19mins
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What Copy You Actually Need for Your Launch
What Copy You Actually Need for Your Launch
Launching an offer takes a lot of thought, planning, energy, and…copy! This may come as a surprise to you, or you may al... Read more
31 Jan 2022
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26mins
Giving Your Audience The Info They Need to Say YES
Giving Your Audience The Info They Need to Say YES
Sales objections are a tough thing to face, but you don’t have to handle them in a way that makes you feel…for lack of a... Read more
24 Jan 2022
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20mins
Pre-Launch Waitlist Strategies to Start Using Today
Pre-Launch Waitlist Strategies to Start Using Today
Today I’m getting straightforward about all things waitlists. These are such a vital part of your launch strategy, but i... Read more
17 Jan 2022
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20mins
Crafting Launch Messaging that Hooks Your Audience
Crafting Launch Messaging that Hooks Your Audience
In our first episode of 2022, I’m starting a series of episodes that discuss all things offers and launches. With a new... Read more
10 Jan 2022
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21mins
What To Do After You Launch: Using Analysis to Set Yourself Up for Future Success
What To Do After You Launch: Using Analysis to Set Yourself Up for Future Success
In our last episode of 2021, I’m letting you in on a secret: if you really want to have your most successful launch (tim... Read more
27 Dec 2021
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21mins
What to Do During Your Launch: Writing Copy That Sparks Action
What to Do During Your Launch: Writing Copy That Sparks Action
What should you do in 2022 to set yourself up for launch success? In today’s episode, it’s time to get into the creation... Read more
13 Dec 2021
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28mins
