How We Bootstrapped A Fintech App From Our Community | Holly And Laura, Founders Of Financielle
How We Bootstrapped A Fintech App From Our Community | Holly And Laura, Founders Of Financielle
We talk a lot about community on this podcast, as well as in the Slack group.Having a community for your product is incr... Read more
3 Feb 2022
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1hr 2mins
Implementing Account Based Marketing in the B2B Fintech World | Eva Sasson, Head of Marketing at Argyle
Implementing Account Based Marketing in the B2B Fintech World | Eva Sasson, Head of Marketing at Argyle
You’ll often hear in the marketing and startup world “targeting everyone is like targeting no one”. That’s because targe... Read more
27 Jan 2022
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42mins
Using PR for Customer Acquisition and The Value of Focusing on Customer Retention | Diane Myer, Head of Marketing at TrackStar
Using PR for Customer Acquisition and The Value of Focusing on Customer Retention | Diane Myer, Head of Marketing at TrackStar
As marketers, we often fall trap to only taking care of acquisition. So much so, that we forget that there is often a mu... Read more
20 Jan 2022
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47mins
Creating a Purpose-led, Story-Oriented and Customer Centric Fintech Brand | Eric Fulwiler, Founder at Rival
Creating a Purpose-led, Story-Oriented and Customer Centric Fintech Brand | Eric Fulwiler, Founder at Rival
In Eric’s words, a great fintech brand is human and makes meaningful connections with consumers.That means, it is purpos... Read more
13 Jan 2022
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1hr
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How We're Building in Public and Bootstrapping a Fintech Company | Thomas Ketchell, CEO and co-founder of Curvo
How We're Building in Public and Bootstrapping a Fintech Company | Thomas Ketchell, CEO and co-founder of Curvo
Building in public takes guts. Being truly transparent takes guts.That’s because it’s easy to be transparent when everyt... Read more
6 Jan 2022
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40mins
Why and How We Brand Ourselves as Innovators in the Crypto Space | Marija Riba, Senior Product Manager at Wirex
Why and How We Brand Ourselves as Innovators in the Crypto Space | Marija Riba, Senior Product Manager at Wirex
Crypto can be a tricky market to build a product in.It’s still quite niche, which means a big part of your marketing is ... Read more
16 Dec 2021
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45mins
Creating Content, Building a Tribe and Attracting Top Talent in the Fintech B2B Space | Helen Owen, VP of Marketing at Tribe Payments
Creating Content, Building a Tribe and Attracting Top Talent in the Fintech B2B Space | Helen Owen, VP of Marketing at Tribe Payments
Managing the brand of a B2B fintech isn’t always straightforward.As a brand, you want to have enough personality that th... Read more
9 Dec 2021
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49mins
A Deep Dive into Video Production and Marketing in the Fintech Industry | Gabriel Whitehead, Managing Director at Finance Shoots
A Deep Dive into Video Production and Marketing in the Fintech Industry | Gabriel Whitehead, Managing Director at Finance Shoots
If you’re in marketing, you’ve probably heard it before: video is an essential part of the marketing mix.Video has prove... Read more
2 Dec 2021
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43mins
NALA Money: Building Purpose Around The Fintech Problem You’re Solving | Benjamin Fernandes, CEO & Founder of NALA Money
NALA Money: Building Purpose Around The Fintech Problem You’re Solving | Benjamin Fernandes, CEO & Founder of NALA Money
As marketers, our job is to get our solution in front of the right people who have a problem that we can solve.In order ... Read more
25 Nov 2021
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43mins
Referral Growth, Recurring Payday Campaigns and The Challenge with Content Marketing | Jonathan Nyst, Head of Marketing at BigPay
Referral Growth, Recurring Payday Campaigns and The Challenge with Content Marketing | Jonathan Nyst, Head of Marketing at BigPay
When no one’s heard about your product and it’s the first of a kind, how do you describe it to a cold audience? How do y... Read more
18 Nov 2021
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49mins
