How to produce killer short-form videos w/ Corey Alderin
How to produce killer short-form videos w/ Corey Alderin
If you had to rank content types from most valuable to least, you'd probably put video right at the top, or at least nea... Read more
10 Aug 2023
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20mins
How to use podcasting as the ultimate networking tool w/ Liat Kozuch
How to use podcasting as the ultimate networking tool w/ Liat Kozuch
We've talked many times on the show about the value of podcasting as a content marketing strategy. A big part of the va... Read more
9 Aug 2023
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28mins
Has AI established a new content "floor"? w/ Chad S. White
Has AI established a new content "floor"? w/ Chad S. White
If you're a content marketer, you probably know the name Rand Fishkin. He's founder of Spark Toro, and basically a go-t... Read more
8 Aug 2023
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28mins
How "Blushies" help this professional service provider stand out w/ Katrina Neil and Mallory Dietl
How "Blushies" help this professional service provider stand out w/ Katrina Neil and Mallory Dietl
Thinking "outside the box" can be a double edged sword. (Two metaphors packed into a single short sentence; not too sha... Read more
3 Aug 2023
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15mins
The "digital twin" concept to align marketing and sales w/ Greg Mischio
The "digital twin" concept to align marketing and sales w/ Greg Mischio
We all know that sales-marketing alignment is crucial. Yet for many companies it's hard to get those groups aligned. Bec... Read more
2 Aug 2023
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21mins
Community engagement as a marketing strategy w/ Lisa Apolinski
Community engagement as a marketing strategy w/ Lisa Apolinski
We all know that business communities are the bomb, right? Joining the right community can offer value in so many ways: ... Read more
1 Aug 2023
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26mins
Attributes of a "strong" writer w/ Stella Sakic
Attributes of a "strong" writer w/ Stella Sakic
Anyone can call themselves a writer. But really strong, professional writers are far and few between. And not so easy to... Read more
27 Jul 2023
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22mins
The value of an holistic approach to content marketing w/ Shae Henrie
The value of an holistic approach to content marketing w/ Shae Henrie
Content marketers often tend to think of themselves as creators. Creative types of who good with words, good with images... Read more
26 Jul 2023
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15mins
How storytelling makes your content more "human" w/ Ayushee Syal
How storytelling makes your content more "human" w/ Ayushee Syal
Is your content "human"? Does it connect with your audience on a "human level"? What does that even mean? In the age ... Read more
25 Jul 2023
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19mins
Content marketing survival tips w/ Miles Shattuck
Content marketing survival tips w/ Miles Shattuck
Content marketing is like the Wild West.There are no absolute rules or laws.Strategies, tactics, and tech change quickly... Read more
20 Jul 2023
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17mins