Jobs to Be Done is my favorite tool to use as a Product Manager to figure out what customers actually want. In this episode I'll introduce the concept, give some examples of JTBD in practice and in real life, and explain how I use it as a Product Manager today!  When Kale and Coffee Compete by Alan Klement: http://www.whencoffeeandkalecompete.com/ HBR article, Know Your Customers' Jobs to Be Done by Clayton Christensen: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done Christensen Institute JTBD explanation: https://www.christenseninstitute.org/jobs-to-be-done/  ---   Send in a voice message: https://anchor.fm/productmattersfm/message

Jobs to Be Done is my favorite tool to use as a Product Manager to figure out what customers actually want. In this episode I'll introduce the concept, give some examples of JTBD in practice and in real life, and explain how I use it as a Product Manager today! When Kale and Coffee Compete by Alan Klement: <a href="http://www.whencoffeeandkalecompete.com/" rel="nofollow" target="_blank">http://www.whencoffeeandkalecompete.com/</a> HBR article, Know Your Customers' Jobs to Be Done by Clayton Christensen: <a href="https://hbr.org/2016/09/know-your-customers-jobs-to-be-done" rel="nofollow" target="_blank">https://hbr.org/2016/09/know-your-customers-jobs-to-be-done</a> Christensen Institute JTBD explanation: <a href="https://www.christenseninstitute.org/jobs-to-be-done/" rel="nofollow" target="_blank">https://www.christenseninstitute.org/jobs-to-be-done/</a> --- Send in a voice message: <a href="https://anchor.fm/productmattersfm/message" rel="nofollow" target="_blank">https://anchor.fm/productmattersfm/message</a>

Jobs to Be Done

People ask me all the time how I got my start as a product manager. Find out why I think working at a startup is your best way in to the competitive world of Product Management.--- Send in a voice message: https://anchor.fm/productmattersfm/message

People ask me all the time how I got my start as a product manager. Find out why I think working at a startup is your best way in to the competitive world of Product Management.--- Send in a voice message: <a href="https://anchor.fm/productmattersfm/message" rel="nofollow" target="_blank">https://anchor.fm/productmattersfm/message</a>

Product Lesson #1: One effective way for getting your first job as a Product Manager

Welcome to Product Matters! A podcast about the art and science of Product Management. Follow along to learn about what makes a product great, how to break into product management, and how to make groundbreaking products that people love.

Product Matters

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