48. 5 Ways to Utilize Smart Sampling Programs, with Mathieu Gamache
48. 5 Ways to Utilize Smart Sampling Programs, with Mathieu Gamache
Are you leveraging smart sampling to gain customer trial? Smart sampling is utilizing a virtual platform to identify tar... Read more
11 Jul 2022
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21mins
47. Increase Sales 40% with Good Branding, with Fred Hart
47. Increase Sales 40% with Good Branding, with Fred Hart
Learn how Good Pops drove a 40% increase in sales from rebranding, design effectiveness, the re-naming checklist, and th... Read more
5 Jul 2022
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21mins
46. FFUPs - Building a Brand that's "Not Healthy, Just Delicious" with Sam Tichnor
46. FFUPs - Building a Brand that's "Not Healthy, Just Delicious" with Sam Tichnor
Almost every product on the market today is leading with a health claim, but what happens when you lead with "Not Health... Read more
22 Jun 2022
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23mins
45. Building a Sustainable E-Commerce Brand with Bon Bon Bon
45. Building a Sustainable E-Commerce Brand with Bon Bon Bon
This is such a fun episode. I sit down with Ale Rodriguez, Head of Marketing for Bon Bon Bon, a chocolate confection com... Read more
15 Jun 2022
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22mins
44. How to Overcome the Biggest Obstacle in Your Business: YOU
44. How to Overcome the Biggest Obstacle in Your Business: YOU
Building a business is challenging, accelerate your success with seven mindset shifts. We’ll be talking about the menta... Read more
7 Jun 2022
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56mins
42. 3 Lessons from Failing at Retail with Yuval Selik
42. 3 Lessons from Failing at Retail with Yuval Selik
The reality is that most CPG brands will fail and go out of business. By learning from the lessons of others, you can ha... Read more
12 May 2022
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29mins
43. The Ultimate Launch Plan with Damien Law, Effin Good Snacks
43. The Ultimate Launch Plan with Damien Law, Effin Good Snacks
Damien learned that building his company in public allows people to become personally invested in him and the brand. He ... Read more
4 May 2022
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17mins
41. From KIND to SOMOS, Launching a Made in Mexico Brand, with Miguel Leal
41. From KIND to SOMOS, Launching a Made in Mexico Brand, with Miguel Leal
SOMOS is a new line of authentically made in Mexico meal-kits co-founded by Daniel Lubetzky (founder of KIND), Rodrigo Z... Read more
29 Apr 2022
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26mins
40. Building A Profitable CPG Business with Ami Bhansali, Chai Diaries
40. Building A Profitable CPG Business with Ami Bhansali, Chai Diaries
After watching many great CPG companies rise and fail, I've become an advocate of founders building a Profit First busin... Read more
24 Apr 2022
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21mins
39. How to Succeed at Target with a former Buyer, Ryan Rogers
39. How to Succeed at Target with a former Buyer, Ryan Rogers
Are you interested in selling at Target? I talk with Ryan Rogers, a former Target buyer who spent 18 years working at th... Read more
10 Apr 2022
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26mins