Is Strategy A Creative Or Rational Process?
Is Strategy A Creative Or Rational Process?
Strategic planning inevitably requires the ability to rationalize information, but does great strategy require the abili... Read more
15 Aug 2023
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21mins
How Would You Launch A New Agency Today?
How Would You Launch A New Agency Today?
If you had to launch an agency from scratch today, how would you do it? What strategy or approach would you use? How wou... Read more
8 Aug 2023
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25mins
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Is Rebranding Ever A Good Idea? With Jessica Lehmann Ash
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On the heels of Twitter's catastrophic rebranding, we are joined by Co:Collective's Snr Strategy Director, Jessica Lehma... Read more
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Can Marketers Be Good At All Forms Of Advertising?
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Is Barbie Revolutionizing Movie Marketing? With Moshe Isaacian
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Does Advertising Even Work At All?
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Who put client services in charge?! With Marina Biglione
Who put client services in charge?! With Marina Biglione
We often talk about strategy and creative, yet client services are often the ones running the show and taking the top le... Read more
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Can Ad Agencies Still Build Differentiated Cultures?
Can Ad Agencies Still Build Differentiated Cultures?
As talent ebbs and flows in incestuous fashion between agencies that are increasingly large in size and geographic footp... Read more
6 Jun 2023
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