Ranked #1
How Do You Grow As A Strategist?
How Do You Grow As A Strategist?
This week we discuss what it takes to grow into your career as a strategist, a question asked by one of our listeners, M... Read more
4 Nov 2019
•
22mins
Ranked #2
Should Strategists Come Up With Creative Ideas? With Mark Pollard
Should Strategists Come Up With Creative Ideas? With Mark Pollard
Today we're joined by the awesome Mark Pollard, guru of Sweathead and inspiration to many strategists in our industry, t... Read more
10 Feb 2020
•
28mins
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Ranked #3
Does Great Planning Always Need A Consumer Insight?
Does Great Planning Always Need A Consumer Insight?
In this episode, Shann and Rachel explore the question: does great planning need a consumer insight? The nuance, of cour... Read more
22 Oct 2019
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23mins
Ranked #4
Should Advertising Be Personalised?
Should Advertising Be Personalised?
Personalisation has become the name of the game in most marketing boardrooms, often discussed as the inevitable future p... Read more
17 Feb 2020
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23mins
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Ranked #5
Is Being Head Of Strategy The End Goal For A Strategist?
Is Being Head Of Strategy The End Goal For A Strategist?
This week we're discussing a listener question, and explore what's next in your career as a strategist if your goal isn'... Read more
18 Nov 2019
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21mins
Ranked #6
How Do You Identify And Attract Good Talent?
How Do You Identify And Attract Good Talent?
This week we discussed what in our eyes defines good talents, often looking for traits that make them interesting both a... Read more
24 Feb 2020
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22mins
Ranked #7
Do Brands Need A Purpose?
Do Brands Need A Purpose?
This week Rachel and Shann discuss one of the most heated (but also hated) topics in marketing circles: the need (or lac... Read more
11 Nov 2019
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22mins
Ranked #8
Should You Have A College Degree To Work In Advertising?
Should You Have A College Degree To Work In Advertising?
Plenty of successful advertising professionals do not have academic marketing training. But while studying it is clearly... Read more
27 Jan 2020
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19mins
Ranked #9
Can You Work In Agencies Over The Age Of 45?
Can You Work In Agencies Over The Age Of 45?
t's notorious there aren't a lot of people over the age of 45 in advertising agencies outside of management. Why is this... Read more
25 Nov 2019
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21mins
Ranked #10
Should You Move To New York To Work In Advertising?
Should You Move To New York To Work In Advertising?
As the new year begins, many of you will be thinking about life changes, so we're starting with a light topic for those ... Read more
13 Jan 2020
•
23mins
Ranked #11
Is Data Better To Validate Or To Inspire The Planning Process?
Is Data Better To Validate Or To Inspire The Planning Process?
Some planners like to trust their instinct and look for validations, others tend to trust the data first and then look f... Read more
2 Dec 2019
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21mins
Ranked #12
How Do You Collaborate As An Introvert? With Tom Goodwin And Mark Pollard
How Do You Collaborate As An Introvert? With Tom Goodwin And Mark Pollard
This week we have a special (and longer) episode with two of our favorite people, Mark Pollard and Tom Goodwin, discussi... Read more
2 Mar 2020
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37mins
Ranked #13
Amazon, Friend Or Foe For Brands?
Amazon, Friend Or Foe For Brands?
With Nike recently pulling out, some brands are asking themselves (again) whether Amazon is the right place for them. De... Read more
16 Dec 2019
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21mins
Ranked #14
Have Agencies Become Too Vanilla In Their Opinions?
Have Agencies Become Too Vanilla In Their Opinions?
Agencies are often said to have lost some of their edge, stuck between forever pitches and increasingly powerful media p... Read more
3 Feb 2020
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20mins
Ranked #15
Aviation Gin, Burger King... Marketing Genius Or Failure?
Aviation Gin, Burger King... Marketing Genius Or Failure?
A lot of advertisers are being celebrated for their unorthodox stunts, whether Burger King going after McDonald's, or ve... Read more
9 Dec 2019
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21mins
Ranked #16
Is There An Ethical Dilemma Working In Advertising?
Is There An Ethical Dilemma Working In Advertising?
In this episode, Rachel and Shann discuss the personal challenges and ethical decisions they and others have confronted ... Read more
14 Oct 2019
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19mins
Ranked #17
What Soft Skills Should We Be Better Prepared For In Advertising?
What Soft Skills Should We Be Better Prepared For In Advertising?
Most of us walk into advertising careers with very little training in soft skills. Considering how important these can b... Read more
16 Mar 2020
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21mins
Ranked #18
Is The Advertising Industry Compatible With Mental Health Issues?
Is The Advertising Industry Compatible With Mental Health Issues?
Rachel and Shann discuss the preparedness (or lack thereof) of the advertising industry to deal with mental health issue... Read more
28 Oct 2019
•
25mins
Ranked #19
Is Global Brand Planning Still Possible?
Is Global Brand Planning Still Possible?
What happens when the world of a brand gets fragmented into multiple massive markets? Local planning takes the front sea... Read more
7 Oct 2019
•
21mins
Ranked #20
Can You Switch To Strategic Planning Later In Your Career?
Can You Switch To Strategic Planning Later In Your Career?
This week we take a listener question from Ashwin, who as a creative asked us if it was possible to switch careers to st... Read more
9 Mar 2020
•
20mins
