Ranked #1
Marketing and media’s troubled future: Mark Ritson, LinkedIn think tank, IPA UK’s Fran Cassidy have a solution
Marketing and media’s troubled future: Mark Ritson, LinkedIn think tank, IPA UK’s Fran Cassidy have a solution
Short-term tactics have trapped marketers into just one ‘P’ – promotion – in marketing's “4P’s” manifesto of Price, Prod... Read more
10 Feb 2020
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42mins
Ranked #2
Michael Stephenson on Nine becoming a “marketing platform”
Michael Stephenson on Nine becoming a “marketing platform”
In this podcast hosted by Mi3’s Executive Editor Paul McIntyre, Nine’s Chief Sales Officer Michael Stephenson goes into ... Read more
24 Oct 2019
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27mins
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Ranked #3
Volvo’s marketing director on flipping to longer-term brand building over digital performance tactics
Volvo’s marketing director on flipping to longer-term brand building over digital performance tactics
Volvo’s marketing boss Julie Hutchinson says Volvo got too reliant on performance media at Carsales, CarsAdvice and Cars... Read more
28 Oct 2019
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Ranked #4
oOh!media’s CEO Brendon Cook on why he’s exiting as the $100bn global programmatic sector circles out-of-home
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6 Feb 2020
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Mark Ritson v Professor Caron Beaton-Wells on Big Tech, ACCC inquiry
Mark Ritson v Professor Caron Beaton-Wells on Big Tech, ACCC inquiry
Melbourne University Law School’s Professor Caron Beaton-Wells, a leading thinker on competition law, says the ACCC’s Di... Read more
18 Nov 2019
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Ranked #6
ACCC Special Edition: 'Still futile” says Mark Ritson on government response to contain Google, Facebook
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Mark Ritson, IAB CEO Gai Le Roy, Omnicom's Kristian Kroon and Mi3’s Paul McIntyre duke it out on the federal government’... Read more
16 Dec 2019
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36mins
Ranked #7
Rise of the customer data platform - CDPs are hot and here’s why
Rise of the customer data platform - CDPs are hot and here’s why
‘CDP' is the hot new acronym blazing a path into tech stacks and corporates trying to deliver better customer experience... Read more
9 Dec 2019
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29mins
Ranked #8
IPG’s former CEO Danny Bass on his imminent return and why LinkedIn is a new industry problem
IPG’s former CEO Danny Bass on his imminent return and why LinkedIn is a new industry problem
Danny Bass has finished gardening leave and reflects on six months outside the media bubble. He’s still off social media... Read more
11 Nov 2019
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30mins
Ranked #9
Busting marketing's addiction to misleading, real-time dashboards with emerging new models
Busting marketing's addiction to misleading, real-time dashboards with emerging new models
The marketing industry is trapped with the wrong measurement indicators for actual business growth. IAG’s former Marketi... Read more
7 Nov 2019
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28mins
Ranked #10
Independents smell growth as global agency networks distracted
Independents smell growth as global agency networks distracted
In Part Two of The Indies, founders at The Hallway, Mutiny, The Royals and Sparro outline the new opportunities competin... Read more
21 Oct 2019
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33mins
Ranked #11
Pressured Oz marketers, agencies more adversarial, fearful than US, UK peers
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The McKinsey-backed Marketing Academy co-founder Sherilyn Shackell says the Australian marketing, media and tech sector ... Read more
25 Nov 2019
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30mins
Ranked #12
Anthony Fitzgerald, Prof. Karen Nelson-Field on the media industry's ad impressions "currency crisis" and faltering advertising attention
Anthony Fitzgerald, Prof. Karen Nelson-Field on the media industry's ad impressions "currency crisis" and faltering advertising attention
TV industry veteran Anthony Fitzgerald joins leading international media academic Prof Karen Nelson-Field, Tumbleturn Me... Read more
3 Feb 2020
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29mins
Ranked #13
Cheat Sheet - Part Two: Volvo, KPMG, AANA reveal world-leading marketing and media effectiveness science shaping brands for 2020
Cheat Sheet - Part Two: Volvo, KPMG, AANA reveal world-leading marketing and media effectiveness science shaping brands for 2020
In the second of Mi3’s three-part series, execs from Volvo, KPMG, AANA and Brand Traction traverse the critical thinking... Read more
27 Jan 2020
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29mins
Ranked #14
Brand 'in-housing’ is too hard - new outsourcing models emerge
Brand 'in-housing’ is too hard - new outsourcing models emerge
The movement by brands to in-housing marketing, media and communications functions is all but over in its current form. ... Read more
14 Oct 2019
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34mins
Ranked #15
Accenture Interactive’s new boss Mark Green says market, agencies will follow his firm's model
Accenture Interactive’s new boss Mark Green says market, agencies will follow his firm's model
The Monkeys co-founder Mark Green has just been appointed Accenture Interactive’s boss in Australia and argues agencies,... Read more
2 Dec 2019
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22mins
Ranked #16
How Xbox, Twitter reversed ‘goldfish’ attention spans in a world-first social gaming campaign
How Xbox, Twitter reversed ‘goldfish’ attention spans in a world-first social gaming campaign
Think again if you’re convinced online communities have the attention span of a goldfish. Xbox and Twitter execs lift th... Read more
30 Jan 2020
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19mins
Ranked #17
Seven's James Warburton on cracking the SVOD market, his text to Matt Preston, reducing adloads and why it matters to marketers
Seven's James Warburton on cracking the SVOD market, his text to Matt Preston, reducing adloads and why it matters to marketers
James Warburton talks to Mi3 Executive Editor Paul McIntyre on the odds for real collaboration between TV broadcasters, ... Read more
4 Nov 2019
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24mins
Ranked #18
Cheat Sheet - Part One: Volvo, KPMG, AANA reveal world-leading marketing and media effectiveness science shaping brands for 2020
Cheat Sheet - Part One: Volvo, KPMG, AANA reveal world-leading marketing and media effectiveness science shaping brands for 2020
In this three part series, execs at Volvo, KPMG, AANA and Brand Traction traverse the worrying limitations of today’s ma... Read more
20 Jan 2020
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35mins
Ranked #19
Google's new 2022 cookie apocalypse: Why it will hit first party data and a solution from Westpac's ex-digital media and tech boss
Google's new 2022 cookie apocalypse: Why it will hit first party data and a solution from Westpac's ex-digital media and tech boss
From 2022, Google will ban the use of third party cookies within its Chrome browser, joining Apple and others in voiding... Read more
11 May 2020
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1hr 1min
Ranked #20
Getting personal: Emerging agency leaders trade views with senior industry execs on half the industry facing emotional stress and mental health pressures; the struggle of managing fragile teams remotely and a post-COVID seachange movement in media.
Getting personal: Emerging agency leaders trade views with senior industry execs on half the industry facing emotional stress and mental health pressures; the struggle of managing fragile teams remotely and a post-COVID seachange movement in media.
WPP’s Team Red media lead on Vodafone, Emily Cook, says WFH has “humanised” client-agency relationships but Bohemia’s na... Read more
27 Apr 2020
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46mins
