Episode 25: Jennifer Crawford - Developing Buyer Personas
Episode 25: Jennifer Crawford - Developing Buyer Personas
In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennife... Read more
28 Jun 2022
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23mins
Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management
Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management
In this episode, Louise Liu and Nishanth Kadiyala, the senior product manager at Walmart Connect, discuss product market... Read more
26 May 2022
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27mins
Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager
Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager
In this episode, Louise Liu and Favour Aroghene Okoro, the product growth marketing manager at Kuda, discuss data-driven... Read more
28 Apr 2022
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31mins
Episode 22: Janaki Nori - Driving the Product Adoption Program
Episode 22: Janaki Nori - Driving the Product Adoption Program
In this episode, Louise Liu and Janaki Nori, the product marketing manager at InVision Group, discuss the product adopti... Read more
22 Mar 2022
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23mins
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Episode 21: SJ Petteruti - A Repeatable Process for Developing Product Messaging
Episode 21: SJ Petteruti - A Repeatable Process for Developing Product Messaging
In this episode, Louise Liu and SJ Petteruti, the Product Evangelist at Salsify, discuss the product messaging. SJ share... Read more
14 Feb 2022
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29mins
Episode 20: Caryne Say - Getting Started with Account Based Marketing
Episode 20: Caryne Say - Getting Started with Account Based Marketing
In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss Account Base... Read more
17 Jan 2022
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21mins
Episode 19: Adam Houghton - How Can Product Marketers Excel at Competitive Intelligence
Episode 19: Adam Houghton - How Can Product Marketers Excel at Competitive Intelligence
In this episode, Crispin Read and Adam Houghton, Vice President of Customer Success at Klue, discuss the intersections o... Read more
14 Dec 2021
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31mins
Episode 18: Clement Kao - Finding Product/Market Fit for Your MVP
Episode 18: Clement Kao - Finding Product/Market Fit for Your MVP
In this episode, Clement Kao, founder of Product Teacher and co-founder of Product Manager HQ, discusses product strateg... Read more
1 Nov 2021
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33mins
Episode 17: Anita Raj - How to Influence and Communicate Your Product Roadmap
Episode 17: Anita Raj - How to Influence and Communicate Your Product Roadmap
In this episode, Anita Raj, Vice President of Product Marketing at ThroughPut, discusses the role of product marketing i... Read more
28 Sep 2021
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25mins
Episode 16: Axel Kirstetter - Evolving From Single Product to Multi Products
Episode 16: Axel Kirstetter - Evolving From Single Product to Multi Products
In this episode, Axel Kirstetter, VP of Product Marketing at Datasite, shares his experience on evolving from single pro... Read more
22 Sep 2021
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25mins
