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On Strategy Showcase

Where marketers tell the stories behind the strategies that led to amazing campaigns.

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Ranked #1

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How Kobo is challenging Amazon in the e-reader space

How Kobo is challenging Amazon in the e-reader space

Canadian brand Kobo is using the popularity of guilty pleasure titles to carve out a unique space with women for its Kob... Read more

12 Aug 2023

32mins

Ranked #2

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The story behind Domino's Pizza's digital innovation strategy

The story behind Domino's Pizza's digital innovation strategy

We hear the stories behind Emoji Ordering, Zero Click Ordering, Carryout Tips and their collaboration with Stranger Thin... Read more

6 Aug 2023

48mins

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Ranked #3

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How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment

How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment

The instinct when trying to justify a price increase is to lean on rational factors: quality, value, distinct features. ... Read more

29 Jul 2023

38mins

Ranked #4

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How Ogilvy's "bystander" strategy impacts violence against women

How Ogilvy's "bystander" strategy impacts violence against women

Ogilvy London's powerful "Have a Word" campaign, short listed for an APG Award this year, peels back the male psyche to ... Read more

18 Jul 2023

40mins

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Ranked #5

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Nonfiction Research aren't for everyone, but they should be

Nonfiction Research aren't for everyone, but they should be

Getting to useful, inspiring answers is their promise, but how they get there is up to them alone. We get beyond the sup... Read more

8 Jul 2023

42mins

Ranked #6

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The story behind Truth’s Grand Effie winning anti-vaping campaign

The story behind Truth’s Grand Effie winning anti-vaping campaign

After years of successful anti-smoking campaigns, vaping emerged at the next threat to young Americans. We're joined by ... Read more

1 Jul 2023

40mins

Ranked #7

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Turning the behavioral sciences inward to address our industry's cultural disconnects

Turning the behavioral sciences inward to address our industry's cultural disconnects

In our final "Outside In Thinking" episode, Ian Murray and Andrew Tenzer of Burst Your Bubble suggest turning our outwar... Read more

26 Jun 2023

47mins

Ranked #8

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Craig & Bridget talk honestly about leaving AMV BBDO and the freedom offered by smaller brands

Craig & Bridget talk honestly about leaving AMV BBDO and the freedom offered by smaller brands

Recent Co-CSOs of AMV BBDO, Craig Mawdsley and Bridget Angear worked on some of the best campaigns, both strategically a... Read more

18 Jun 2023

47mins

Ranked #9

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Kantar's Modern Marketing Dilemmas Report with Mary Kyriakidi

Kantar's Modern Marketing Dilemmas Report with Mary Kyriakidi

There are many credible marketing effectiveness voices that often disagree with each other. Mary's latest report brings ... Read more

11 Jun 2023

25mins

Ranked #10

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Helen Edwards on why tomorrow's growth will come from the fringes

Helen Edwards on why tomorrow's growth will come from the fringes

Ep#3 in our Outside-In Thinking series, Helen Edwards (columnist, author, prof) describes how fringe behaviors mainstrea... Read more

4 Jun 2023

48mins

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