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Global Ambitions

Welcome to Global Ambitions. Your 15-minute window into the minds of localization and international go-to-market experts. Discover how they respond to their biggest challenges.

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In-house Localization at AppsFlyer

In-house Localization at AppsFlyer

Debora Cohen, Head of Localization at AppsFlyer talks about setting up her in-house localization team and the challenges... Read more

5 Jul 2022

14mins

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Localization for Help Center Articles

Localization for Help Center Articles

Yoko Drain of Zendesk takes us through how her team uses Machine Translation, site traffic analytics, and post-editing t... Read more

21 Jun 2022

10mins

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Best Fit Machine Translation

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Mark Hjerpe, explains how "best fit" machine translation works and some of the successful use-cases he has seen in the i... Read more

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The Right Mix of Copywriting and Localization

The Right Mix of Copywriting and Localization

Felicitas Kermarrec, Head of Copywriting and Translation at Spread Group shares how her team works to balance copywritin... Read more

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Thriving in Your First Localization Position

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Global Digital Transformation in the Medical Devices World

Global Digital Transformation in the Medical Devices World

Max Mariani shares his journey of global digital transformation with Varian, a Siemens Healthineers company.

22 Mar 2022

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Content Creation

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Nataly Kelly, VP of Localization at HubSpot, talks about native Content Creation and where it might fit into your global... Read more

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Design-Stage Localization

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How early can you start the localization process? Aleksandrs Pereverzevs, product lead at Lokalise, takes us through the... Read more

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Quality as a Strategy (Not a Checkbox)

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From Reactive to Managed

From Reactive to Managed

Eike-Marie Eiting, of the German website builder and all-in-one hosting platform, Jimdo, talks about taking localization... Read more

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