Cover image of Behind the Scenes: Consumer Product Marketing

Behind the Scenes: Consumer Product Marketing

In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marke... Read more

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A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike

A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike

In this interview Meredith and Amber discuss Nike’s recent launch of the Nike SNKRS App, a digital platform focused on s... Read more

17 Mar 2022

44mins

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A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall

A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall

A deep dive on the insights that went into influencing product teams ahead of their recent launch, explanations. Quizlet... Read more

10 Mar 2022

36mins

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Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake

Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake

Handshake serves over 18 million college students helping them get jobs and gain confidence as they transition from grad... Read more

24 Feb 2022

41mins

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Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo

Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo

We’ve talked about the creator economy, but this week we’re learning more about the connection economy. Cameo is a produ... Read more

17 Feb 2022

40mins

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The PMM Matchmakers with Jane Reynolds, Director of Product Marketing at OkCupid

The PMM Matchmakers with Jane Reynolds, Director of Product Marketing at OkCupid

One of the most common questions that couples get is “how’d you meet?” Beginning in 2004, OkCupid has begun being a part... Read more

10 Feb 2022

37mins

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SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco

SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco

At the time of this interview, Ryan was leading SoundCloud’s Product Marketing function and was key to their fan-powered... Read more

3 Feb 2022

43mins

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Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox

Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox

Connect with Eileen on LinkedIn.Join Eileen on Sharebird.

10 May 2021

31mins

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Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible

Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible

Connect with Jameelah on LinkedIn.Join Jameelah on Sharebird. 

3 May 2021

43mins

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Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix

Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix

Connect with Lara on Linkedin.Join Lara on Sharebird.

26 Apr 2021

37mins

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Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor

Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor

Connect with Brianne on LinkedIn.Join Brianne on Sharebird. 

19 Apr 2021

37mins

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