Cover image of Creation Stories by Campaign Asia-Pacific

Creation Stories by Campaign Asia-Pacific

Origin stories and insights from recent and great marketing: A brand leader and an agency partner discuss how they collaborated to create one special ad, or an entire campaign, for markets in Asia-Pac... Read more

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4: Metaverse malfunctions make for a great credit-card ad

4: Metaverse malfunctions make for a great credit-card ad

Click here to see the ad video discussed in this episode. You can also find it (and watch this episode in video form) at... Read more

18 Mar 2022

35mins

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3: How to make people 'GAF' about a loyalty program

3: How to make people 'GAF' about a loyalty program

Flybuys, a ubiquitous consumer loyalty program with more than 8 million active members, had been losing relevance and en... Read more

8 Jul 2021

45mins

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2: An electrifying Thai zombie comedy

2: An electrifying Thai zombie comedy

How often do you think about car batteries? In Thailand, this was the challenge Siampan Group brought to its agency p... Read more

8 Jun 2021

31mins

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1: New Zealand says, 'Good morning, world'

1: New Zealand says, 'Good morning, world'

Producing a new film every day for an entire year sounds like madness. But Tourism New Zealand, along with its agency pa... Read more

28 Apr 2021

40mins

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