Ranked #1
Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious
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How are evolving attribution models changing to meet increasingly digital and fragmented media spends? In this episode w... Read more
4 Dec 2018
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21mins
Ranked #2
The How & Why Behind Marketing Metrics - with Dr. Ofer Mintz of UTS
The How & Why Behind Marketing Metrics - with Dr. Ofer Mintz of UTS
Soft or hard metrics? Do more metrics translate into business success? What dictates the metrics you use to measure your... Read more
24 Sep 2019
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22mins
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What’s going on with OTT ecosystem and how is that playing into traditional broadcast with the satellite and cable opera... Read more
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Programmatic and Video: Cross-media delivery and the Connected TV market - with Tom Weaving
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Programmatic is a continually changing area in digital advertising and can be rather complex in places. One area of huge... Read more
13 Feb 2019
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(IAB Executive Series) TV 2.0: The World of Ad-Funded CTV - with Mark Zagorski of Telaria
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In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there fo... Read more
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Digital Out of Home Advertising in Australia - with Yun Yip of MediaMath and Steve Geelan of oOh!
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Out-of-home (OOH) advertising as we know it has been around since the early 1800s but has recently gone digital – and it... Read more
3 Nov 2019
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Good is the New Cool: Solve social problems and make money - with Afdhel Aziz
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20 Apr 2018
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(IAB Executive Series) Programmatic and Transparency - with Dave Osborn of AppNexus
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How does the Australian market stack up compared to the U.S. and the world? At the recent IAB Leadership Conference IAB ... Read more
4 Apr 2018
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Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic
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The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric... Read more
4 Aug 2019
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The Video Advertising Market - with Ricky Chanana and Heath Irving of Unruly
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In our latest episode IAB CEO Gai Le Roy talks to Ricky Chanana (Managing Director AUNZ) and Heath Irving (Head of Progr... Read more
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Happy Birthday to Us: Digital advertising is 25 - with Phil Cowlishaw of Adobe
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22 Jul 2019
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Ranked #13
GDPR: What it Does, What it Means & the Global Implications - Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K.
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The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching impl... Read more
10 Apr 2018
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Commercialising Media through Measurement - with Amanda Tarpey of Nielsen
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Audience measurement starts with a person and specific behaviour or action, but there is a lot more to it behind the sce... Read more
16 May 2019
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Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project
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We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enoug... Read more
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Time Will Tell: Time as an Advertising Metric - with Jessica Miles of IAS
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What is an ideal time for an advertisement to be exposed to an individual? In this episode we chat to Jessica Miles, Sal... Read more
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Growing Up Outside The Valley: Un-American Thoughts & Perspectives on Digital Advertising & Trust - with Index Exchange
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Index Exchange started as a small self-funded tech company in Canada and now has 12 offices across seven countries. IAB ... Read more
21 Oct 2019
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Data: Collection, Segmentation & Consumer Privacy - w Suzie Cardwell of News Corp
Data: Collection, Segmentation & Consumer Privacy - w Suzie Cardwell of News Corp
In the latest podcast IAB CEO Gai Le Roy talks to Suzie Cardwell, General Manager, Data Solutions at News Corp, about da... Read more
4 Oct 2019
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Ranked #19
The Podcasting Boom: Creative, Metrics and Targeting - with Sharon Taylor of Omny Studio and Rob Loewenthal of Whooshkaa
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Podcasting has been around since the mid-2000s but has only gained mainstream popularity & commercialisation in the ... Read more
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Ranked #20
Ad Tech Crossroads: A Creative Renaissance in a Programmatic World - with Tim Whitfield of Sizmek
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The IAB Podcast comes full circle as we welcome back our very first guest, Tim Whitfield. Gai Le Roy discusses with Tim ... Read more
14 Aug 2018
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24mins
