FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience
FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance the Student Experience
How can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhanc... Read more
27 Oct 2017
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42mins
FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?
FIR on Higher Education #66: Perhaps You Should Communicate Your Research via Instagram?
Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / r... Read more
16 Aug 2017
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27mins
FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?
FIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?
An academic, researcher or expert’s bio is important real estate that often times is neglected. A compelling bio can go ... Read more
16 May 2017
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18mins
FIR on Higher Education 64: Communicating Research via Video
FIR on Higher Education 64: Communicating Research via Video
How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on y... Read more
14 Mar 2017
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28mins
FIR on Higher Education – Update
FIR on Higher Education – Update
This short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of ... Read more
28 Oct 2016
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4mins
FIR on Higher Education #63: How to Integrate Marketing Automation at your School
FIR on Higher Education #63: How to Integrate Marketing Automation at your School
Has your school integrated a marketing automation program? If not, or if you have not been successful with your marketin... Read more
4 Oct 2016
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26mins
FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium
FIR on Higher Education #62: How Gettysburg College Increased Its Visibility Through Medium
Have you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the c... Read more
19 Sep 2016
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32mins
FIR on Higher Education #61: Using a Podcast to Sell a Course
FIR on Higher Education #61: Using a Podcast to Sell a Course
On the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-p... Read more
1 Sep 2016
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33mins
FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation
FIR on Higher Education #60: How to Create a Compelling Lead Magnet to Support Lead Generation
Many schools and programs seek ways to increase enrollment numbers. An optimal way to generate new leads is by creating ... Read more
17 Aug 2016
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28mins
FIR on Higher Education #59: How to Think Through Your Media Monitoring
FIR on Higher Education #59: How to Think Through Your Media Monitoring
The success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said... Read more
30 Jul 2016
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24mins