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Making Sense of Martech

Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsle... Read more

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#027 | The revenue bubble

#027 | The revenue bubble

A conversation with Darrell Alfonso. Darrell is an award-winning marketer and Martech professional. He has consulted for... Read more

7 Jul 2022

48mins

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#026 | The creativity crisis

#026 | The creativity crisis

A conversation with Cydney Sinclair. Today I’m joined by Cydney Sinclair. Cydney is the creative director at HBO max wh... Read more

20 Jun 2022

51mins

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#025 | The state of SEO

#025 | The state of SEO

A conversation with Vahe Arabian and Grant Shankster. In this episode, I’m joined by Vahe Arabian and Grant Shankster. B... Read more

10 Jun 2022

46mins

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#024 | Martech Day

#024 | Martech Day

A conversation with Frans Riemersma. In this episode, I’m joined by Frans Riemersma. He’s the founder of Martech Tribe a... Read more

28 Apr 2022

32mins

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#023 | The history of media disruption

#023 | The history of media disruption

In this episode, I’m joined by Tim Burrowes. He’s the former founder of Mumbrella, one of the most significant media org... Read more

11 Apr 2022

1hr

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#022 | The state of Martech education

#022 | The state of Martech education

In this episode, I’m joined by Carlos Doughty. Carlos is the CEO and founder of the Martech Alliance, a global Martech e... Read more

27 Mar 2022

41mins

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#021 | Understanding open data

#021 | Understanding open data

In this episode, I’m joined by Kevin Tate. Kevin is the Chief Revenue Officer of Clearbit, a B2B data enrichment, activa... Read more

3 Mar 2022

45mins

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#20 | The three horizons of Martech

#20 | The three horizons of Martech

In this episode, I’m joined by Scott Brinker. If you’ve been working in Martech for some time, Scott needs no introducti... Read more

13 Feb 2022

59mins

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#019 | Leading Martech teams from the inside

#019 | Leading Martech teams from the inside

In this episode of MSoM, I’m joined by Jon Goh. Jon is a leading Martech practitioner in the APAC region, currently serv... Read more

30 Jan 2022

46mins

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#018 | Immersive experience and the future of the internet

#018 | Immersive experience and the future of the internet

In this episode, I’m joined by Preston So, he’s the senior director of product strategy at Oracle, the editor in chief o... Read more

18 Dec 2021

1hr 8mins

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