Cover image of Let's Talk Marketing

Let's Talk Marketing

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landsca... Read more

Ranked #1

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Byron Sharp talks about marketing as a science

Byron Sharp talks about marketing as a science

Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of ‘How Brands Grow’ discusses the importance... Read more

17 Nov 2019

41mins

Ranked #2

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Seth Godin talks books, marketing and tribes

Seth Godin talks books, marketing and tribes

Entrepreneur and writer, author of 19 best selling books, Seth Godin talks about three of his books, the power and influ... Read more

14 Jul 2019

37mins

Ranked #3

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Aden Forrest talks Marketing Technology and Marketing Resource Management

Aden Forrest talks Marketing Technology and Marketing Resource Management

Aden Forrest CEO of Simple discusses all things MRM and intelligent marketing planning. A great conversation packed with... Read more

4 Aug 2019

41mins

Ranked #4

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Wiemer Snijders talks marketing science fundamentals and buyer behaviour

Wiemer Snijders talks marketing science fundamentals and buyer behaviour

On this week’s podcast, Wiemer Snijders managing editor of highly praised book Eat Your Greens, Fact Based Thinking to i... Read more

8 Sep 2019

37mins

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Ranked #5

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Tom Goodwin talks about digital disruption, embracing new technology and advertising

Tom Goodwin talks about digital disruption, embracing new technology and advertising

In this week's episode we welcome Tom Goodwin, author of Digital Darwinism and discuss the realities of technology and h... Read more

6 Oct 2019

44mins

Ranked #6

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Yash Gandhi talks long term brand building, helping customers and the power of creativity

Yash Gandhi talks long term brand building, helping customers and the power of creativity

In this week's episode Yash Gandhi, Head of Marketing at Baiada Group talks about long term brand building, the importan... Read more

19 Aug 2019

35mins

Ranked #7

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Amber Naslund talks driving reach and engaging digital content.

Amber Naslund talks driving reach and engaging digital content.

Kicking off the first episode for 2020, podcast host Adam Fraser chats with long-time marketing nerd and LinkedIn Senior... Read more

19 Jan 2020

41mins

Ranked #8

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Giles Palmer talks social intelligence and the voice of the customer

Giles Palmer talks social intelligence and the voice of the customer

In this week’s episode we welcome Giles Palmer, Founder of Brandwatch and we discuss social media monitoring, customer d... Read more

27 Oct 2019

45mins

Ranked #9

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Gavin Heaton discusses data, tech, media and digital marketing innovation.

Gavin Heaton discusses data, tech, media and digital marketing innovation.

In this week's episode Founder and Co-CEO of Disruptors Co, Gavin Heaton discusses marketing innovation from the inside ... Read more

20 Oct 2019

39mins

Ranked #10

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Jay Baer talks customer acquisition and retention

Jay Baer talks customer acquisition and retention

Internet marketing pioneer, Convince & Convert founder, speaker and best selling author Jay Baer talks about three o... Read more

16 Jun 2019

44mins

Ranked #11

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Leisa Bacon talks brand building and the media landscape

Leisa Bacon talks brand building and the media landscape

In this week's episode Leisa Bacon, Director of Audiences at the ABC discusses the value of brands, customization in soc... Read more

10 Nov 2019

42mins

Ranked #12

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Mim Haysom talks marketing strategy

Mim Haysom talks marketing strategy

CMO of Suncorp Mim Haysom talks all things marketing including agency v in house roles, brand strategy, balancing long t... Read more

23 Jun 2019

40mins

Ranked #13

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JP Hanson talks about brand, strategy, marketing effectiveness and efficiency

JP Hanson talks about brand, strategy, marketing effectiveness and efficiency

CEO of international strategic consulting firm Rouser, JP Hanson talks the stages of strategy development, formulation a... Read more

22 Sep 2019

39mins

Ranked #14

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Mark Ritson talks marketing education, media and building brands

Mark Ritson talks marketing education, media and building brands

In this week’s episode we welcome Adjunct Professor of marketing at Melbourne Business School, Mark Ritson and discuss e... Read more

29 Sep 2019

40mins

Ranked #15

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Matt Jones talks about the pillars of marketing

Matt Jones talks about the pillars of marketing

In this week's episode Matt Jones Co-founder or Four Pillars shares his story as an entrepreneur and unpacks the differe... Read more

3 Nov 2019

46mins

Ranked #16

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Mitch Joel talks marketing strategy and marketing technology

Mitch Joel talks marketing strategy and marketing technology

Global thought leader Mitch Joel and author of Six pixels of Separation joins the podcast to discuss some home truths in... Read more

7 Jul 2019

47mins

Ranked #17

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Dan Monheit talks behavioural economics

Dan Monheit talks behavioural economics

Co-founder of Hardhat Agency Dan Monheit joins the podcast to discuss consumer decision making, behavioural economics an... Read more

30 Jun 2019

37mins

Ranked #18

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Dan Gingiss talks customer service and experience across the digital marketing landscape

Dan Gingiss talks customer service and experience across the digital marketing landscape

Dan Gingiss customer experience speaker, consultant and author shares his insights on the key components underlying the ... Read more

26 Jan 2020

44mins

Ranked #19

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Darryn Wallace talks brand strategy and the future of FMCG

Darryn Wallace talks brand strategy and the future of FMCG

In this week's episode Darryn Wallace, Marketing & Innovation Director of Lion Dairy shares his insights on the role... Read more

15 Dec 2019

45mins

Ranked #20

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Tamara Howe, CMO of Kellogg's discusses all things marketing, authenticity and meeting customer demand

Tamara Howe, CMO of Kellogg's discusses all things marketing, authenticity and meeting customer demand

In this week's episode we hear from Tamara Howe, CMO of Kellogg’s on all things marketing, listening where your passiona... Read more

25 Aug 2019

37mins

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