Greg Fass's guest appearances

Greg Fass

Ecommerce Marketing School

The Courageous Podcast with Ryan Berman

Nev Schulman

Scott Harrison

Jonathan Stark

Val Geisler

Jason Harris

Kraft Heinz

Harley Finkelstein

Jay Baer

Eric Bandholz

Nik Sharma

Ryan Lee

Ty Haney

Dhani Jones

Loretta Hidalgo Whitesides

Tony Hsieh

OwlTail

Ever show up to a party with a 6-pack of water? If you have, you most likely haven’t been invited back. Unless that sixer was comprised of  stone-cold tallboys from Liquid Death Mountain Water. In just three short years, LDMW is “murdering thirst” by disrupting a boring-than-still-water commodity category. At the center of it all is Greg Fass; recently named by Forbes as one of 50 most Entrepreneurial CMO’s of 2022. On this episode of The Courageous Podcast, we are joined by Greg who has made a name for himself as a builder of consumer brands. He was the 2nd full-time employee at MeUndies, where he was at the forefront of non-traditional social-first brand marketing. Today, as Liquid Death Mountain Water’s VP of Marketing, he takes great pride in subverting all water category conventions. Greg grew up in the snow, skate, and surf world and  unapologetically shares that he hates corporate marketing, in his words, “as much as everyone else”.

The Courageous Podcast Episode #63: Greg Fass

Greg Fass begged the MeUndies CEO to bring him on as the second full-time employee seven years ago. Now he's their Senior Brand Manager. Like so many of the best marketers in the ecommerce space, Greg is completely self-taught. Their campaign strategy for Valentine's Day has evolved A LOT over the years. He shares some of their biggest learnings as well as: The role of storytelling in their brand strategy. How they tapped into their customers’ view of Valentine’s Day. How their strategy applies to other holidays. Their timeline for the whole campaign. Show Notes &amp; Links [3:16] Storytelling and how a PR background helps with that. [6:50] How they challenge the status quo with their Valentine’s Day campaign. [11:34] How does it all start?  [19:53] Advice for any budget. [24:41] How to maximize the lifespan of your content. The Ecommerce Marketing Show Home MeUndies Greg Fass on Twitter Dave Gerhardt on Twitter Enjoying the show? Leave a review on Apple Podcasts :)

<a href="https://twitter.com/GregFass" rel="nofollow" target="_blank">Greg Fass</a> begged the MeUndies CEO to bring him on as the second full-time employee seven years ago. Now he's their Senior Brand Manager. Like so many of the best marketers in the ecommerce space, Greg is completely self-taught. Their campaign strategy for Valentine's Day has evolved A LOT over the years. He shares some of their biggest learnings as well as:<ul> <li>The role of storytelling in their brand strategy.</li> <li>How they tapped into their customers’ view of Valentine’s Day.</li> <li>How their strategy applies to other holidays.</li> <li>Their timeline for the whole campaign.</li> </ul>Show Notes &amp; Links<ul> <li>[3:16] Storytelling and how a PR background helps with that.</li> <li>[6:50] How they challenge the status quo with their Valentine’s Day campaign.</li> <li>[11:34] How does it all start? </li> <li>[19:53] Advice for any budget.</li> <li>[24:41] How to maximize the lifespan of your content.</li> <li><a href="https://www.privy.com/ecommerce-marketing-show" rel="nofollow" target="_blank">The Ecommerce Marketing Show Home</a></li> <li><a href="https://www.meundies.com/" rel="nofollow" target="_blank">MeUndies</a></li> <li><a href="https://twitter.com/GregFass" rel="nofollow" target="_blank">Greg Fass on Twitter</a></li> <li><a href="https://twitter.com/davegerhardt" rel="nofollow" target="_blank">Dave Gerhardt on Twitter</a></li> </ul>Enjoying the show? Leave a review on Apple Podcasts :)

Valentine’s Day Special 1: How MeUndies Turned Underwear Into a Brand (with Greg Fass)