Alan Morte's guest appearances

Alan Morte

Digital Marketing Radio

Dave Chesson

Alex Williams

Chris Ducker

Stephen Christopher

Guy Kawasaki

Tom Schwab

Derek Murphy

Oli Gardner

John Lee Dumas

Mark Zuckerberg

Mike Russell

Phil Pallen

Jeff Sauer

Chris Smith

Russ Perry

OwlTail

@AlanMorte is a Co-Founder at Three Ventures Technology, an enterprise Analytics, Search Marketing, and Responsive Web Development firm. His work with Google Analytics has been published in Digital Marketing Monthly, named by Kiss Metrics as one of the top resources for Google Analytics in 2014, and will be speaking on tracking strategies to measure social ROI with Google Analytics at SMX Social Media in Las Vegas.Today on Digital Marketing Radio we discuss the following:	How to measure social media ROI	The common issue with marketers	How to use Google Analytics to get the best out of social media	Do you need any other 3rd party solution to track your social media success apart from Google Analytics?	Is it important to tell Google Analytics that certain traffic comes from	Google Analytics tracking groupings	Tagging your links with mediums, sources and campaigns	Whether adding tracking parameters onto your URLs will impact your SEO results	Should you ask bloggers to add tracking parameters to the links that they give you?	Customised reports and secondary dimensions in Google Analytics	Conversion rand revenue related metrics	The importance of social media marketers understanding Google Analytics	What are the other tracking options?	What are the best social networks to focus on from an ROI perspective?Here are some links to what we discussed on the call:	How to measure Social ROI with Google Analytics	Google Analytics URL builder Chrome add-onHere's a video of Alan discussing the topic further:

@AlanMorte is a Co-Founder at Three Ventures Technology, an enterprise Analytics, Search Marketing, and Responsive Web Development firm. His work with Google Analytics has been published in Digital Marketing Monthly, named by Kiss Metrics as one of the top resources for Google Analytics in 2014, and will be speaking on tracking strategies to measure social ROI with Google Analytics at SMX Social Media in Las Vegas. Today on Digital Marketing Radio we discuss the following: 	How to measure social media ROI 	The common issue with marketers 	How to use Google Analytics to get the best out of social media 	Do you need any other 3rd party solution to track your social media success apart from Google Analytics? 	Is it important to tell Google Analytics that certain traffic comes from 	Google Analytics tracking groupings 	Tagging your links with mediums, sources and campaigns 	Whether adding tracking parameters onto your URLs will impact your SEO results 	Should you ask bloggers to add tracking parameters to the links that they give you? 	Customised reports and secondary dimensions in Google Analytics 	Conversion rand revenue related metrics 	The importance of social media marketers understanding Google Analytics 	What are the other tracking options? 	What are the best social networks to focus on from an ROI perspective? Here are some links to what we discussed on the call: 	How to measure Social ROI with Google Analytics 	Google Analytics URL builder Chrome add-on Here's a video of Alan discussing the topic further:

How to measure Social Media ROI – ALAN MORTE | DMR #51

David: What are the most important reports in Google Analytics? How should you customize your dashboards and what metrics are the most important to be keeping an eye on? Those are just three of the questions that I’m going to be asking our special guest Alan Morte today about Google Analytics. Alan thanks for joining us on DMR.Alan: No problem. Thank you having me. I appreciate the time.David: Alan is the president of Three Ventures where he uses analytics to help his clients increase the ROI from millions of dollars marketing spend annually. So Alan, is it nearly always Google Analytics that your clients use or are you finding that other tracking tools are just as popular?Alan: There are other tracking tools that are just as popular. Google Analytics has the brand name behind it. Obviously you have Adobe’s products and Omniture but really it just depends on … Its going to really depend on the CTO and the technology staff and what their preferences are but Google Analytics really they do a good job with offering a free version where a lot of startups or lot of baby companies that started in 2005-2006 have implemented the products since its early infant stages and now they are getting to the point where they are becoming bigger companies heading to 5, 10, 15, 20 million dollar in annual revenue range that they already have Google Analytics in place.We definitely see a lot of companies using Google Analytics. As far as it being the best tool, I think that varies client to client depending on what exactly the goals of the business are; maybe the plan or objectives of the quarter year etc.; maybe five year plan something like that.

David: What are the most important reports in Google Analytics? How should you customize your dashboards and what metrics are the most important to be keeping an eye on? Those are just three of the questions that I’m going to be asking our special guest Alan Morte today about Google Analytics. Alan thanks for joining us on DMR. Alan: No problem. Thank you having me. I appreciate the time. David: Alan is the president of Three Ventures where he uses analytics to help his clients increase the ROI from millions of dollars marketing spend annually. So Alan, is it nearly always Google Analytics that your clients use or are you finding that other tracking tools are just as popular? Alan: There are other tracking tools that are just as popular. Google Analytics has the brand name behind it. Obviously you have Adobe’s products and Omniture but really it just depends on … Its going to really depend on the CTO and the technology staff and what their preferences are but Google Analytics really they do a good job with offering a free version where a lot of startups or lot of baby companies that started in 2005-2006 have implemented the products since its early infant stages and now they are getting to the point where they are becoming bigger companies heading to 5, 10, 15, 20 million dollar in annual revenue range that they already have Google Analytics in place. We definitely see a lot of companies using Google Analytics. As far as it being the best tool, I think that varies client to client depending on what exactly the goals of the business are; maybe the plan or objectives of the quarter year etc.; maybe five year plan something like that.

DMR #3: Alan Morte – What are the most important reports in Google Analytics?