Tom Swanson's guest appearances

Tom Swanson

Health:Further

FPCS (First Presbyterian Church of Sharpsville) Services & Sermons

What If? So What?

Mark Cuban

Jason Moore

David Young

Ryan Wilson

Kat Kinsman

Scott Hamilton

Greg Glassman

Jesse Neil

Esther Dyson

Clay Richards

John Bass

Marcus Whitney

Jenn Lim

Sean O'Brien

Nisha Mehta

OwlTail

In this episode, Jim talks with Tom Swanson, Head of Industry Strategy &amp; Marketing for Health &amp; Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space.Connect with Tow Swanson, Head of Industry Strategy &amp; Marketing for Health &amp; Life Sciences at Adobe.Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. 

In this episode, Jim talks with Tom Swanson, Head of Industry Strategy &amp; Marketing for Health &amp; Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space.Connect with <a href="https://www.linkedin.com/in/thomaspswanson/" rel="nofollow" target="_blank">Tow Swanson</a>, Head of Industry Strategy &amp; Marketing for Health &amp; Life Sciences at Adobe.Connect with our hosts <a href="https://blogs.perficient.com/author/jhertzfeld/" rel="nofollow" target="_blank">Jim Hertzfeld</a>, Principal and Chief Strategist for Perficient and <a href="https://blogs.perficient.com/author/kczopek/" rel="nofollow" target="_blank">Kim Williams-Czopek</a>, Director of Digital Strategy at Perficient.

What if You Never Had to Go to Your Doctor's Office Again? An Interview With Adobe's Tom Swanson

In our post Christmas season let us not forget to bring God our gifts as Elder Tom Swanson reminds us of the Magi and who they were.

In our post Christmas season let us not forget to bring God our gifts as Elder Tom Swanson reminds us of the Magi and who they were.

12.29.19 SERMON- Magi (Tom Swanson)

Healthcare marketing isn't something we talk about a whole lot on the podcast. Some of us find it really interesting, others...not so much. But whatever your take is on healthcare marketing, it's just another name for "community engagement." And, in the world of health innovation, "community" is a collective term for "patients." So here we are - marketing as patient engagement. Tom Swanson is Head of Industry Strategy &amp; Marketing in Healthcare at Adobe. He thinks a lot about how the tools Adobe builds can be used by healthcare companies to engage their customers - whether the customer is another company or a physician or an individual patient. The key, he says, is integrating systems so that marketing materials can be produced, distributed, measured and scaled very efficiently. Especially when dealing with a highly regulated industry like healthcare. The rewards for getting it right are significant. Tom points out that digital engagement in healthcare improves people's opinions of the medical services they receive, regardless of whether the service is actually better. Marketing and user experience? They really matter.

Eliminating Friction for Patients and Companies | Tom Swanson | Adobe Systems