Mike Sergeant's guest appearances

Mike Sergeant

The Extraordinary Business Book Club

PR for Humans with Mike Sergeant 

Safe Space with Francesco Lombardo

The PR Hub Podcast

That's News To Me

Pro Talks

The Wine Show Australia

Shimon Cohen

Whitney Johnson

Dorie Clark

David Burkus

Trevor Thrall

Andrew Hill

Richard Fox

Bryony Thomas

Buster Benson

Safi Bahcall

Greg McKeown

Sarah Frier

Brian Moran

Anne Taylor

Guto Harri

OwlTail

Darren Peck and Mike Sergeant have launched 3 Australian Whisky's matured in historic Muscat barrels up at Morris in Rutherglen. The latest release has a classic Aussie campfire smell combined with the sweetness of Rutherglen Muscat, genius. Great fun chat with Simon and Richo. @thewineshowaustralia @morriswhisky @danmurphys_richard

Darren Peck and Mike Sergeant have launched 3 Australian Whisky's matured in historic Muscat barrels up at Morris in Rutherglen. The latest release has a classic Aussie campfire smell combined with the sweetness of Rutherglen Muscat, genius. Great fun chat with Simon and Richo. @thewineshowaustralia @morriswhisky @danmurphys_richard

Darren Peck & Mike Sergeant - Morris Whisky

This episode hosts Mike Sergeant from Sergeant Leadership Communications; discussing internships, the changing face of journalism, covering war zones and moments of human communication. Let me know your thoughts on Twitter @benjudah. Sponsored by The PR Office.

This episode hosts Mike Sergeant from Sergeant Leadership Communications; discussing internships, the changing face of journalism, covering war zones and moments of human communication. Let me know your thoughts on Twitter <a href="https://twitter.com/benjudah" rel="nofollow" target="_blank">@benjudah</a>. Sponsored by <a href="ThePROffice.co.uk" rel="nofollow" target="_blank">The PR Office</a>.

Pro talks journalism with Mike Sergeant 

As a journalist, Mike Sergeant's job was to communicate complex issues clearly and quickly. He had to find within huge geopolitical issues the human stories that listeners could connect with. Today he uses that experience to help business leaders communicate more powerfully.  Mike believes that PR is simply storytelling - human to human. Finding the story and creating the emotional connection, that's what saves us from spin and distrust.  In this conversation we talk about the difference between simplifying your message and clarifying it, the power of the podcast, and those weirdly productive 3am moments.

As a journalist, Mike Sergeant's job was to communicate complex issues clearly and quickly. He had to find within huge geopolitical issues the human stories that listeners could connect with. Today he uses that experience to help business leaders communicate more powerfully.  Mike believes that PR is simply storytelling - human to human. Finding the story and creating the emotional connection, that's what saves us from spin and distrust.  In this conversation we talk about the difference between simplifying your message and clarifying it, the power of the podcast, and those weirdly productive 3am moments.

Episode 159 - PR for Humans with Mike Sergeant