Heather Gadonniex's guest appearances

Heather Gadonniex

Commercial Conversation

The Innovator's Mic

Inbound Success Podcast

Marketing Trends

Paul Cowan

Dan McGaw

Garrett Mehrguth

Jeff Coyle

Chris Walker

Grant Johnson

Kieran Flanagan

Jason Swenk

Stu Heinecke

Brian Rothenberg

Val Geisler

Ryan Bonnici

Geoffrey Miller

Justin Brown

Travis Chambers

OwlTail

What do venture capital firms expect from the marketing leaders at the companies they’ve invested in? Heather Gadonniex has filled both roles, having worked as a marketing leader and now as an operating partner at Global From Day One, a New Zealand-based VC fund, and in this episode of The Inbound Success Podcast, she shares her insights on what VCs expect from marketing leaders. Heather covers:   The metrics that VCs want to see marketers reporting on   How to prioritize when investing in your marketing tech stack   Why rev ops is so important and when to hire for it   And more   Check out the full episode to hear what Heather had to say.

What do venture capital firms expect from the marketing leaders at the companies they’ve invested in? Heather Gadonniex has filled both roles, having worked as a marketing leader and now as an operating partner at Global From Day One, a New Zealand-based VC fund, and in this episode of The Inbound Success Podcast, she shares her insights on what VCs expect from marketing leaders. Heather covers: <ul> <li> The metrics that VCs want to see marketers reporting on </li> <li> How to prioritize when investing in your marketing tech stack </li> <li> Why rev ops is so important and when to hire for it </li> <li> And more </li> </ul> Check out the full episode to hear what Heather had to say.

Ep. 229: What VCs expect from marketing leaders ft. Heather Gadonniex

Ushering a company through a rebrand is a daunting enough task. Now try walking that tight-rope when your company is pivoting from a non-profit impact-driven organization to a for-profit company focused on making sure its clients receive accurate data to power their A.I. Sounds challenging, right? A.I. has become something of a buzzword in marketing circles, the technology has merits if you understand what it needs to make it successful. “There is an idea that without that data artificial intelligence wouldn't exist. There's synthetic data creation, and there's now models that can train off of very little data. But at the highest level, A.I. just doesn't exist without training data. And quite honestly, trading data at this point, doesn't exist without a massive human workforce. And that workforce is often overlooked.”Those are the words of Heather Gadonniex, the VP of Marketing and Strategic Partnerships at Sama. She is a marketing and data expert with a mission to deliver actionable data to power marketers’ ambitious A.I. goals. On this episode of Marketing Trends, Heather discusses why marketers need to know where their data is coming from in order to know how to properly use their datasets. She also shares stories on how she helped Sama pivot from a non-profit organization into the world of for-profit business, the challenges of their rebrand and the importance of impact.Main Takeaways:What Matters: There are a few core things that really matter in any business: personnel, culture, revenue and impact. Those four pillars all require different departments being in alignment with each other. Without any kind of alignment between your product teams, marketing teams, or sales stakeholders, you don’t have the ability to grow, scale or make the most impact that an organization can have in the marketplace because you’re not all focused on the same goals.Data 101: A.I. will continue to be one of the most important tools moving forward, but marketers must understand not just how to enable those insights to power your business, but where that third party data is coming from. Is the data set that the company is providing trained on your data or is it coming from another data set? The answer to those questions will impact the predictions you receive from your tech stack.How to Train Your Data: There’s this notion that A.I. and machine learning are going to replace marketing jobs in the future. However, that is simply not the case. What is often overlooked with new marketing technologies is the training data that goes into these tech stacks. At the highest levels, A.I. doesn’t exist without training data, which does not exist without a physical workforce behind it.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Ushering a company through a rebrand is a daunting enough task. Now try walking that tight-rope when your company is pivoting from a non-profit impact-driven organization to a for-profit company focused on making sure its clients receive accurate data to power their A.I. Sounds challenging, right? A.I. has become something of a buzzword in marketing circles, the technology has merits if you understand what it needs to make it successful. “There is an idea that without that data artificial intelligence wouldn't exist. There's synthetic data creation, and there's now models that can train off of very little data. But at the highest level, A.I. just doesn't exist without training data. And quite honestly, trading data at this point, doesn't exist without a massive human workforce. And that workforce is often overlooked.”Those are the words of <a href="https://www.linkedin.com/in/gadonniex" rel="nofollow" target="_blank">Heather Gadonniex</a>, the VP of Marketing and Strategic Partnerships at Sama. She is a marketing and data expert with a mission to deliver actionable data to power marketers’ ambitious A.I. goals. On this episode of Marketing Trends, Heather discusses why marketers need to know where their data is coming from in order to know how to properly use their datasets. She also shares stories on how she helped <a href="https://www.samasource.com/" rel="nofollow" target="_blank">Sama</a> pivot from a non-profit organization into the world of for-profit business, the challenges of their rebrand and the importance of impact.Main Takeaways:<ul><li>What Matters: There are a few core things that really matter in any business: personnel, culture, revenue and impact. Those four pillars all require different departments being in alignment with each other. Without any kind of alignment between your product teams, marketing teams, or sales stakeholders, you don’t have the ability to grow, scale or make the most impact that an organization can have in the marketplace because you’re not all focused on the same goals.</li><li>Data 101: A.I. will continue to be one of the most important tools moving forward, but marketers must understand not just how to enable those insights to power your business, but where that third party data is coming from. Is the data set that the company is providing trained on your data or is it coming from another data set? The answer to those questions will impact the predictions you receive from your tech stack.</li><li>How to Train Your Data: There’s this notion that A.I. and machine learning are going to replace marketing jobs in the future. However, that is simply not the case. What is often overlooked with new marketing technologies is the training data that goes into these tech stacks. At the highest levels, A.I. doesn’t exist without training data, which does not exist without a physical workforce behind it.</li></ul>---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="https://sforce.co/3BJeew7" rel="nofollow" target="_blank">salesforce.com/marketing</a>. To learn more or subscribe to our weekly newsletter, visit <a href="https://marketingtrends.com/" rel="nofollow" target="_blank">MarketingTrends.com</a>.

Accurate Data for Ambitious A.I. with Sama VP, Heather Gadonniex

Artificial intelligence is a technology that shows a lot of promise but it's also one that brings up a lot of ethical questions around data privacy, transparency, bias, and more. As VP of Marketing and Strategic Partnerships at Samasource, Heather Gadonniex has a lot of perspective on these issues. Today, Samasource is an impact-driven for-profit tech company. Heather’s professional background – and Samasource’s founding story – both sit at the intersections of impact and growth. Heather shares lessons and insights on impact marketing, product marketing, and ethics in AI. We cover all of that and more in an interview that will be helpful to any marketer and PR pro who needs to tell the story of complex industries with thorny issues.

Artificial intelligence is a technology that shows a lot of promise but it's also one that brings up a lot of ethical questions around data privacy, transparency, bias, and more. As VP of Marketing and Strategic Partnerships at <a href="https://www.samasource.com/" rel="noopener nofollow" target="_blank">Samasource</a>, <a href="https://www.linkedin.com/in/gadonniex/" rel="noopener nofollow" target="_blank">Heather Gadonniex</a> has a lot of perspective on these issues. Today, Samasource is an impact-driven for-profit tech company. Heather’s professional background – and Samasource’s <a href="https://www.samasource.com/our-story" rel="noopener noreferrer nofollow" target="_blank">founding story</a> – both sit at the intersections of impact and growth. Heather shares lessons and insights on impact marketing, product marketing, and ethics in AI. We cover all of that and more in an interview that will be helpful to any marketer and PR pro who needs to tell the story of complex industries with thorny issues.

77 - Heather Gadonniex on Impact, Product Marketing, and Ethics in AI