Dan Gertsacov's guest appearances

Dan Gertsacov

Social Geek

Clicks 2 Bricks

Thinking Caps

Justin McCoy

Mike McFall

John Jantsch

Eric Meyer

Tim Cook

Stenetta Anthony

Brett Campbell

Jay Baer

Jeremy Schwartz

Joe Donaldson

Jeremy Miller

Tariq Farid

John DiJulius

Mitch Joel

Scott Deviney

OwlTail

As Ray Kroc, the father of modern franchising, once said, “It’s not real until it’s in the restaurant.” This key idea is reflected throughout our conversation with today’s guest, Dan Gertsacov, the Chief Commercial Officer of Focus Brands. As we talk about his role in innovating Focus Brands’ digital strategy, Dan emphasizes that digital innovation is only real when it reflects in a better experience for both your customers and franchisees. Early in the discussion, we dive into how the shift towards online ordering and brand engagement has leaped forward due to the pandemic. Dan explains the need to blend physical and digital service offerings, especially as customers benefit from and appreciate having options. We then ask Dan about his areas of focus and his answers highlight the importance of revenue management, demand generation, and expanded digital capabilities to franchise success. After exploring how restaurants impact their communities, we touch on how franchisees can connect with their customers at a local level, and how good brand groups specialize in crafting cutting-edge marketing playbooks. Displaying an incredible openness, Dan discusses what he’s done to innovate Focus Brands, giving listeners a mini-master class in marketing strategy, digital transformation, and leadership. Tune in to hear his incredible insights, with more on how your genius marketing plan should link with customers and franchisees.   Key Points From This Episode:Fun fact about Dan; as an undergraduate, he planned to be a professional chef.Dan shares the story of how his passion for cooking drove him into the restaurant industry. Hear what Dan has done to transform Focus Brands’ digital strategies.Digital silver linings; how the pandemic is causing more customers to go online. Why franchises that didn’t prepare for the digital shift have been struggling to pivot.How digital has reduced the friction between customers and brands.Why the smartest brands invest in giving their customers different service options.Comparing the hospitality industry with the changes that restaurants are undergoing. The importance of market revenue management and making decisions on a franchisee level.  Google versus McDonald’s; what it’s like to work in the tech and restaurant industries.How restaurants can provide a vital role in empowering local communities. What Dan’s brands are doing to connect with the communities that they serve.Why good brand groups focus on crafting cutting-edge marketing playbooks. Understanding how franchisees, franchisors, and partner vendors successfully work together.Hear what Dan did to innovate Focus Brands’ digital marketing model.The virtues of having a “Crawl, walk, then run” mentality when innovating your business.Living your brand values, knowing your ‘why’, and making decisions based on data. Dan’s take on why performance and brand marketing are two sides of the same coin.For our lightning round, we discuss branded content and agencies. Links Mentioned in Today’s Episode:Dan Gertsacov on LinkedInDan Gertsacov on TwitterFocus BrandsRay KrocGoogleMcDonald’sHarvard Business SchoolMoe's Southwest GrillSchlotzsky's

As Ray Kroc, the father of modern franchising, once said, “It’s not real until it’s in the restaurant.” This key idea is reflected throughout our conversation with today’s guest, Dan Gertsacov, the Chief Commercial Officer of Focus Brands. As we talk about his role in innovating Focus Brands’ digital strategy, Dan emphasizes that digital innovation is only real when it reflects in a better experience for both your customers and franchisees. Early in the discussion, we dive into how the shift towards online ordering and brand engagement has leaped forward due to the pandemic. Dan explains the need to blend physical and digital service offerings, especially as customers benefit from and appreciate having options. We then ask Dan about his areas of focus and his answers highlight the importance of revenue management, demand generation, and expanded digital capabilities to franchise success. After exploring how restaurants impact their communities, we touch on how franchisees can connect with their customers at a local level, and how good brand groups specialize in crafting cutting-edge marketing playbooks. Displaying an incredible openness, Dan discusses what he’s done to innovate Focus Brands, giving listeners a mini-master class in marketing strategy, digital transformation, and leadership. Tune in to hear his incredible insights, with more on how your genius marketing plan should link with customers and franchisees.    Key Points From This Episode:<ul><li>Fun fact about Dan; as an undergraduate, he planned to be a professional chef.</li><li>Dan shares the story of how his passion for cooking drove him into the restaurant industry. </li><li>Hear what Dan has done to transform Focus Brands’ digital strategies.</li><li>Digital silver linings; how the pandemic is causing more customers to go online. </li><li>Why franchises that didn’t prepare for the digital shift have been struggling to pivot.</li><li>How digital has reduced the friction between customers and brands.</li><li>Why the smartest brands invest in giving their customers different service options.</li><li>Comparing the hospitality industry with the changes that restaurants are undergoing. </li><li>The importance of market revenue management and making decisions on a franchisee level.  </li><li>Google versus McDonald’s; what it’s like to work in the tech and restaurant industries.</li><li>How restaurants can provide a vital role in empowering local communities. </li><li>What Dan’s brands are doing to connect with the communities that they serve.</li><li>Why good brand groups focus on crafting cutting-edge marketing playbooks. </li><li>Understanding how franchisees, franchisors, and partner vendors successfully work together.</li><li>Hear what Dan did to innovate Focus Brands’ digital marketing model.</li><li>The virtues of having a “Crawl, walk, then run” mentality when innovating your business.</li><li>Living your brand values, knowing your ‘why’, and making decisions based on data. </li><li>Dan’s take on why performance and brand marketing are two sides of the same coin.</li><li>For our lightning round, we discuss branded content and agencies. </li></ul> Links Mentioned in Today’s Episode:<a href="https://www.linkedin.com/in/dangertsacov/" rel="nofollow" target="_blank">Dan Gertsacov on LinkedIn</a><a href="https://twitter.com/dangertz" rel="nofollow" target="_blank">Dan Gertsacov on Twitter</a><a href="https://www.focusbrands.com/" rel="nofollow" target="_blank">Focus Brands</a><a href="https://www.biography.com/business-figure/ray-kroc" rel="nofollow" target="_blank">Ray Kroc</a><a href="https://www.google.com/" rel="nofollow" target="_blank">Google</a><a href="https://www.mcdonalds.com/us/en-us.html" rel="nofollow" target="_blank">McDonald’s</a><a href="https://www.hbs.edu/Pages/default.aspx" rel="nofollow" target="_blank">Harvard Business School</a><a href="https://www.moes.com/" rel="nofollow" target="_blank">Moe's Southwest Grill</a><a href="https://www.schlotzskys.com/" rel="nofollow" target="_blank">Schlotzsky's</a>

Ep 14: Clicks 2 Bricks with Focus Brands Chief Commercial Officer Dan Gertsacov

“Play chess while your competitors play checkers in revenue management!”Today’s Franchise Spotlight is on Dan Gertsacov, Chief Commercial Officer at Focus Brands!  Dan discusses how their brands are evolving due to the pandemic and how the investments in digital capabilities have made impact. Dan also shares best practices in demand generation for multiple brands with multiple audiences. And check out the #MixItUp program at Giftcardmix.com. Shout-outs today to Maid Right and Pool Scouts!Thanks to Franchise Payments Network, POLN8, Northeast Color, and Social Joey.

“Play chess while your competitors play checkers in revenue management!” Today’s Franchise Spotlight is on Dan Gertsacov, Chief Commercial Officer at Focus Brands!  Dan discusses how their brands are evolving due to the pandemic and how the investments in digital capabilities have made impact. Dan also shares best practices in demand generation for multiple brands with multiple audiences. And check out the #MixItUp program at <a href="http://Giftcardmix.com" rel="nofollow" target="_blank">Giftcardmix.com</a>.  Shout-outs today to Maid Right and Pool Scouts! Thanks to Franchise Payments Network, POLN8, Northeast Color, and Social Joey.

Franchise Spotlight: Dan Gertsacov

In this episode, Tim Glomb and Richard Jones chat with Global Chief Marketing Officer Dan Gertsacov of Focus Brands. You may not have heard of Focus Brands, but you’ve probably heard of the restaurants that make up Focus Brands: Auntie Anne’s, Carvel, Cinnabon, Jamba Juice, McAllister’s Deli, and Moe’s Southwest Grill. We’re joined today by the CMO of Focus Brands, Dan Gertsacov and he’s got quite an interesting path. He shares his digital strategy, using the Golden Rule in marketing, how to scale marketing efforts across so many brands, and how to plan for the unknown with scenario planning. Sit back and watch or listen to the latest episode of Cheetah Digital’s marketing podcast Thinking Caps. VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1  CONNECT with CHEETAH DIGITAL Twitter ► https://twitter.com/Cheetah_Digital LinkedIn ► https://www.linkedin.com/company/cheetahdigital

In this episode, Tim Glomb and Richard Jones chat with Global Chief Marketing Officer Dan Gertsacov of Focus Brands. You may not have heard of Focus Brands, but you’ve probably heard of the restaurants that make up Focus Brands: Auntie Anne’s, Carvel, Cinnabon, Jamba Juice, McAllister’s Deli, and Moe’s Southwest Grill. We’re joined today by the CMO of Focus Brands, Dan Gertsacov and he’s got quite an interesting path. He shares his digital strategy, using the Golden Rule in marketing, how to scale marketing efforts across so many brands, and how to plan for the unknown with scenario planning. Sit back and watch or listen to the latest episode of Cheetah Digital’s marketing podcast Thinking Caps. VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS <a href="https://www.cheetahdigital.com/resources" rel="nofollow" target="_blank">https://www.cheetahdigital.com/resources</a> SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS <a href="https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1" rel="nofollow" target="_blank">https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1 </a> CONNECT with CHEETAH DIGITAL Twitter ► <a href="https://twitter.com/Cheetah_Digital" rel="nofollow" target="_blank">https://twitter.com/Cheetah_Digital</a> LinkedIn ► <a href="https://www.linkedin.com/company/cheetahdigital" rel="nofollow" target="_blank">https://www.linkedin.com/company/cheetahdigital</a>

CMO Dan Gertsacov on Scaling Marketing Across 7 Brands