Sash Fernando's guest appearances

Sash Fernando

Principle of Hospitality

Brett Campbell

Jason Williams

Andrew Ryan

Justin Dry

Mark Wright

Paul Newnham

Dave Irwin

Stuart Robertson

Hayley Blieden

Michael Fox

Paul Gabie

Tim McDonald

Ben Carroll

Ashik Ahmed

Adriano Zumbo

OwlTail

Episode 32 - Sash Fernando from Principle DesignIn this episode of the Open Pantry Podcast I talk with the Sash Fernando founder of the prominent Melbourne creative studio, Principle Design.Principle Design specialises in Design Strategy, Branding &amp; Graphic Design to name but a few which allows us to have an in-depth discussion about the role that branding plays in any successful hospitality brand.  Sash and I discuss about many design components including why design is so important for a hospitality brand, how the elements of a hospitality brand are being used for so much more than a logo, and how his team is able to develop a clients idea into a sustainable brand with a vision for growth.We especially touch on one of their newest projects, Chunky Town, and how he and his team were able to build it from ground up on just a product sample from an open-minded client.With their experience working with such hospitality brands as Sushi Hub, Ika8 and Ms Collins, this is a powerful conversation in which both the experienced and non-experienced hospitality people will gain a lot from.Please discover Principle Design here to see their great work-http://principledesign.com.au/https://www.instagram.com/principledesign/As always please let me know your feedbackhttps://twitter.com/OpenPantryCohttps://www.instagram.com/open_pantry_consulting/

Episode 32 - Sash Fernando from Principle DesignIn this episode of the Open Pantry Podcast I talk with the Sash Fernando founder of the prominent Melbourne creative studio, Principle Design.Principle Design specialises in Design Strategy, Branding &amp; Graphic Design to name but a few which allows us to have an in-depth discussion about the role that branding plays in any successful hospitality brand.   Sash and I discuss about many design components including why design is so important for a hospitality brand, how the elements of a hospitality brand are being used for so much more than a logo, and how his team is able to develop a clients idea into a sustainable brand with a vision for growth. We especially touch on one of their newest projects, Chunky Town, and how he and his team were able to build it from ground up on just a product sample from an open-minded client. With their experience working with such hospitality brands as Sushi Hub, Ika8 and Ms Collins, this is a powerful conversation in which both the experienced and non-experienced hospitality people will gain a lot from. Please discover Principle Design here to see their great work- <a href="http://principledesign.com.au/" rel="nofollow" target="_blank">http://principledesign.com.au/</a> <a href="https://www.instagram.com/principledesign/" rel="noopener noreferrer nofollow" target="_blank">https://www.instagram.com/principledesign/</a> As always please let me know your feedback <a href="https://twitter.com/OpenPantryCo" rel="noopener noreferrer nofollow" target="_blank">https://twitter.com/OpenPantryCo</a> <a href="https://www.instagram.com/open_pantry_consulting/" rel="noopener noreferrer nofollow" target="_blank">https://www.instagram.com/open_pantry_consulting/</a>

Episode 32 - Sash Fernando from Principle Design on why branding is so important for a hospitality establishment to grow in these times