Bobby Bowers's guest appearances

Bobby Bowers

Lodging Leaders

Gene Hammett

Scott Smith

Sara Blakely

Leslie Samuel

Dee Ann Turner

Horst Schulze

Jay Papasan

Mark Sanborn

Chris Dayley

Kunal Patel

ROB SCOTT

Geordie Wardman

Andrew Young

Geoff Smart

Ryan Brown

OwlTail

Bobby Bowers is the Senior Vice President of Operations for STR – formerly known as Smith Travel Research. STR is the leading global provider of competitive benchmarking, information services and research to the hotel industry. STR gathers performance data from over 50,000 hotels located in more than 160 countries, and those properties use STR products, such as the STAR Report or Hotel Survey, to benchmark their hotel’s performance versus a competitive set or market segment. Bobby is a hospitality veteran. He’s been with STR since 95, and he oversees all aspects of STR client and customer service and support sales efforts. He is often the keynote presenter at international, national and regional industry conferences. In This Episode, Bobby Talks About:  STR, the company, and the many services it provides How their services work for both franchised and independent properties, and how independent owners can participate at no cost The competitive set, what it means, and how to create the right competitive set What you can do with that information to improve your property’s performance Some of the misconceptions that hoteliers have about STR including costs and security  Resources &amp; Links  Email: bbowers[at]str.com STR website STR on Twitter STR on Google+ STR on LinkedIn Corporate Headquarters 735 East Main Street Hendersonville, TN 37075 Phone +1 615 824 8664 The post 027 | Actionable Performance Data: Knowing is Growing with Bobby Bowers first appeared on Long Live Lodging.

<p>Bobby Bowers is the Senior Vice President of Operations for STR – formerly known as Smith Travel Research. STR is the leading global provider of competitive benchmarking, information services and research to the hotel industry. STR gathers performance data from over 50,000 hotels located in more than 160 countries, and those properties use STR products, such as the STAR Report or Hotel Survey, to benchmark their hotel’s performance versus a competitive set or market segment.</p> <p>Bobby is a hospitality veteran. He’s been with STR since 95, and he oversees all aspects of STR client and customer service and support sales efforts. He is often the keynote presenter at international, national and regional industry conferences.</p> <h3>In This Episode, Bobby Talks About:</h3> <ul> <li>STR, the company, and the many services it provides</li> <li>How their services work for both franchised and independent properties, and how independent owners can participate at no cost</li> <li>The competitive set, what it means, and how to create the right competitive set</li> <li>What you can do with that information to improve your property’s performance</li> <li>Some of the misconceptions that hoteliers have about STR including costs and security</li> </ul> <h3>Resources &amp; Links</h3> <ul> <li>Email: bbowers[at]<a href="http://str.com" rel="nofollow" target="_blank">str.com</a></li> <li><a href="http://www.str.com" rel="noopener noreferrer nofollow" target="_blank">STR website</a></li> <li><a href="http://twitter.com/STR_Inc" rel="noopener noreferrer nofollow" target="_blank">STR on Twitter</a></li> <li><a href="https://plus.google.com/106938159527908324848/posts" rel="noopener noreferrer nofollow" target="_blank">STR on Google+</a></li> <li><a href="http://www.linkedin.com/company/1224951?trk=companies_home_ycp_logo_str-smith-travel-research-" rel="noopener noreferrer nofollow" target="_blank">STR on LinkedIn</a></li> <li><strong>Corporate Headquarters</strong><br/> 735 East Main Street<br/> Hendersonville, TN 37075<br/> Phone +1 615 824 8664</li> </ul><p>The post <a href="https://longlivelodging.com/027-actionable-performance-data-knowing-is-growing-with-bobby-bowers/" rel="nofollow" target="_blank">027 | Actionable Performance Data: Knowing is Growing with Bobby Bowers</a> first appeared on <a href="https://longlivelodging.com" rel="nofollow" target="_blank">Long Live Lodging</a>.</p>

027 | Actionable Performance Data: Knowing is Growing with Bobby Bowers