Don Breckenridge's guest appearances

Don Breckenridge

SaaS Interviews with CEOs, Startups, Founders

Bill Gates

Rob Walch

Neil Patel

Barbara Corcoran

Chris Guillebeau

Brian Scudamore

Wade Foster

Aaron Fifield

Drew Canole

Tony Robbins

Omar Zenhom

Webinar Ninja

Laura Roeder

Melanie Duncan

Bernie Sanders

OwlTail

Don Breckenridge, a life-long entrepreneur and the founder of Hatchbuck. Listen as Don shares how he made Hatchbuck a successful company and the struggles he endured to bring it to life.  Famous Five:  Favorite Book? – Good to Great What CEO do you follow? – N/A   Favorite online tool? — Lean Canvas Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? – “I wish I had mentored earlier”    Time Stamped Show Notes:  01:41 – Nathan introduces Don  to the show 02:00 – What is Hatchbuck and how it generates revenue   02:05 – Sales and marketing software that  helps small businesses grow their revenue 02:11 – CRM + email marketing   02:39 – Price point starts at $59 a month   02:50 – Subscription model as recurring revenue 02:55 – Discount for semi-annual and annual subscriptions   03:17 – Price increase is based on number of users and contacts 03:55 – Average revenue per customer per month   04:10 – When customers see results, they’ll start to use more of the product   04:23 – Launched in 2012 04:40 – Don had a SaaS company prior to Hatchbuck   05:10 – The business was running smoothly 05:20 – Don saw the need for SMB apps that could actually help businesses   06:04 – Number of current users   06:20 – Average number of users per customers   06:40 – First year revenue 06:58 – Self-funded before raised capital   07:10 – Raised over $5 million   07:28 – Series A or series B   07:45 – Their investors are great supporters   08:18 – The market of SaaS is an attractive business to invest in 08:30 – Under $2M revenue in 2015 09:00 – MRR computation 09:32 – Churn   09:59 – Have a product customer fit 10:16 – “We tried to focus on who our customer is”   10:51 – Gross customer monthly churn   11:15 – Around 3% churn 11:34 – In SMB, there’s an average of 3-4% churn 12:00 – Hubspot 0% revenue churn 12:25 – Companies that has negative churn that are not MSB   13:00 – Fully inbound marketing   13:10 – Produce a lot of content on the web   13:40 – CAC ratio   13:50 – “If your MRR churn rate bounces around, it starts to be really difficult” 14:25 – Healthy ratio   14:44 – Lifetime value 14:48 – Acquisition cost 15:00 – Paid media   15:10 – Marketing courses, Google Adwords   15:29 – Don is based in Missouri 15:34 – Team size is 30   15:40 – Some remote employees   15:55 – The $5 million funding   16:06 – “We’re always raising funds”   16:32 – Goal for the company 17:10 – Monthly revenue growth 17:35 – Connect with Don through Hatchbuck.com 19:05 - The Famous Five    3 Key Points:  Find a space to fill. Aim for positive results – that is what will make customers hold onto your product. It’s never too late to learn.    Resources Mentioned:  Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. Hatchbuck.com – Don’s company Show Notes provided by Mallard Creatives 

Don Breckenridge, a life-long entrepreneur and the founder of Hatchbuck. Listen as Don shares how he made Hatchbuck a successful company and the struggles he endured to bring it to life.  Famous Five: <ul> <li>Favorite Book? – Good to Great</li> <li>What CEO do you follow? – N/A</li> </ul> <ul> <li>Favorite online tool? — Lean Canvas</li> <li>Do you get 8 hours of sleep?— No</li> <li>If you could let your 20 year old self know one thing, what would it be? – “I wish I had mentored earlier”</li> </ul> Time Stamped Show Notes: <ul> <li>01:41 – Nathan introduces Don  to the show</li> <li>02:00 – What is Hatchbuck and how it generates revenue</li> <li> <ul> <li>02:05 – Sales and marketing software that  helps small businesses grow their revenue</li> <li>02:11 – CRM + email marketing</li> </ul> </li> <li>02:39 – Price point starts at $59 a month</li> <li> <ul> <li>02:50 – Subscription model as recurring revenue</li> <li>02:55 – Discount for semi-annual and annual subscriptions</li> </ul> </li> <li>03:17 – Price increase is based on number of users and contacts</li> <li>03:55 – Average revenue per customer per month</li> <li> <ul> <li>04:10 – When customers see results, they’ll start to use more of the product</li> </ul> </li> <li>04:23 – Launched in 2012</li> <li>04:40 – Don had a SaaS company prior to Hatchbuck</li> <li> <ul> <li>05:10 – The business was running smoothly</li> <li>05:20 – Don saw the need for SMB apps that could actually help businesses</li> </ul> </li> <li>06:04 – Number of current users</li> <li> <ul> <li>06:20 – Average number of users per customers</li> </ul> </li> <li>06:40 – First year revenue</li> <li>06:58 – Self-funded before raised capital</li> <li> <ul> <li>07:10 – Raised over $5 million</li> </ul> </li> <li>07:28 – Series A or series B</li> <li> <ul> <li>07:45 – Their investors are great supporters</li> </ul> </li> <li>08:18 – The market of SaaS is an attractive business to invest in</li> <li>08:30 – Under $2M revenue in 2015</li> <li>09:00 – MRR computation</li> <li>09:32 – Churn</li> <li> <ul> <li>09:59 – Have a product customer fit</li> <li>10:16 – “We tried to focus on who our customer is”</li> </ul> </li> <li>10:51 – Gross customer monthly churn</li> <li> <ul> <li>11:15 – Around 3% churn</li> <li>11:34 – In SMB, there’s an average of 3-4% churn</li> <li>12:00 – Hubspot 0% revenue churn</li> <li>12:25 – Companies that has negative churn that are not MSB</li> </ul> </li> <li>13:00 – Fully inbound marketing</li> <li> <ul> <li>13:10 – Produce a lot of content on the web</li> </ul> </li> <li>13:40 – CAC ratio</li> <li> <ul> <li>13:50 – “If your MRR churn rate bounces around, it starts to be really difficult”</li> <li>14:25 – Healthy ratio</li> </ul> </li> <li>14:44 – Lifetime value</li> <li>14:48 – Acquisition cost</li> <li>15:00 – Paid media</li> <li> <ul> <li>15:10 – Marketing courses, Google Adwords</li> </ul> </li> <li>15:29 – Don is based in Missouri</li> <li>15:34 – Team size is 30</li> <li> <ul> <li>15:40 – Some remote employees</li> </ul> </li> <li>15:55 – The $5 million funding</li> <li> <ul> <li>16:06 – “We’re always raising funds”</li> </ul> </li> <li>16:32 – Goal for the company</li> <li>17:10 – Monthly revenue growth</li> <li>17:35 – Connect with Don through <a href="http://Hatchbuck.com" rel="nofollow" target="_blank">Hatchbuck.com</a></li> <li>19:05 - The Famous Five</li> </ul> 3 Key Points: <ul> <li>Find a space to fill.</li> <li>Aim for positive results – that is what will make customers hold onto your product.</li> <li>It’s never too late to learn.</li> </ul> Resources Mentioned: <ul> <li>Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.</li> <li>Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.</li> <li>Freshbooks – The site Nathan uses to manage his invoices and accounts.</li> <li>Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+</li> <li>Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.</li> <li><a href="http://Hatchbuck.com" rel="nofollow" target="_blank">Hatchbuck.com</a> – Don’s company</li> <li>Show Notes provided by Mallard Creatives</li> </ul>

EP 449: SMB SaaS <3% Churn, $5M Raised, $200k MRR Helping SMB's Manage Relationships with Hatchbuck CEO Don Breckenridge