Lou Serrano's guest appearances

Lou Serrano

Discourse in Magic

Successful Performercast by Kris Sheppard | Successful Performer Cast | Weekly Interviews with Professional Entertainers | Show Business, Showbiz, Performer, Magic, Magician, Juggler, Comedian, Musician

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Justin Willman

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Corporate entertainer Lou Serrano has been a full-time professional magician for the past 20 years. He’s traveled across the country and internationally performing for people of all walks of life. You’ll learn how he booked shows with Johnny Depp, Steven Tyler, Martin Short, Reba McEntire, Teri Hatcher, and Christie Brinkley just to name a few. What type of shows attract Fortune 500 companies including Costco, WellPoint Health Networks, Northrop Grumman, Amgen, and Yahoo? You’ll learn about the audition process at the world-famous Magic Castle in Hollywood, CA and how Lou has performed at this prestigious and exclusive club for 23 Years In A Row! Show Notes: Special Offer For My Variety Artists: Go to SixFigureMagic.com. Order Lou’s program “The Real Secrets…” Use the code “Variety” at check out and get 20% off. What a deal!Books that Lou Recommends:   ENTERTAINERS Referenced in this PodcastLou SerranoJohn AbramsHere’s what’s on this Podcast[1:53] Lou talks about his personal life[3:01] His prior life as a rock-star[4:12] From musician to magician[5:47] Performing at restaurants[8:13] Country Clubs[10:09] Keynote Speaking[12:15] Secrets of Marketing[17:00] Trade Shows[20:36] On the Push-Up challenge and setting goals[24:47] Performing for Celebrities and the Magic Castle[29:57] "]Performing Horror Story[35:56] UFC fan…[39:29] Advice for the beginner[44:14] Advice for the working proContact info:Website: LouSerrano.comTwitter: www.twitter.com/LouSerranoFacebook: facebook.com/LouSerranoMagicYouTube: https://www.youtube.com/LouSerranoMagicMake sure to check out my blogs and more episodes on this website

Corporate entertainer Lou Serrano has been a full-time professional magician for the past 20 years. He’s traveled across the country and internationally performing for people of all walks of life. You’ll learn how he booked shows with Johnny Depp, Steven Tyler, Martin Short, Reba McEntire, Teri Hatcher, and Christie Brinkley just to name a few. What type of shows attract Fortune 500 companies including Costco, WellPoint Health Networks, Northrop Grumman, Amgen, and Yahoo? You’ll learn about the audition process at the world-famous Magic Castle in Hollywood, CA and how Lou has performed at this prestigious and exclusive club for 23 Years In A Row!<h3> Show Notes: </h3>Special Offer For My Variety Artists: Go to <a href="http://www.sixfiguremagic.com/" rel="nofollow" target="_blank">SixFigureMagic.com</a>. Order Lou’s program “The Real Secrets…” Use the code “Variety” at check out and get 20% off. What a deal!Books that Lou Recommends:<ul><li><a href="https://www.amazon.com/gp/product/1605094110/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1605094110&amp;linkCode=as2&amp;tag=thevarietyart-20&amp;linkId=9873ac043136cab48751833e405764f8" rel="nofollow" target="_blank"> </a></li><li><a href="https://www.amazon.com/gp/product/1605094110/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1605094110&amp;linkCode=as2&amp;tag=thevarietyart-20&amp;linkId=9873ac043136cab48751833e405764f8" rel="nofollow" target="_blank"> </a></li><li> </li></ul>ENTERTAINERS Referenced in this Podcast<ul><li><a href="https://www.louserrano.com/" rel="nofollow" target="_blank">Lou Serrano</a></li><li><a href="https://www.thevarietyartist.com/" rel="nofollow" target="_blank">John Abrams</a></li></ul>Here’s what’s on this Podcast<ul><li>[1:53] Lou talks about his personal life</li><li>[3:01] His prior life as a rock-star</li><li>[4:12] From musician to magician</li><li>[5:47] Performing at restaurants</li><li>[8:13] Country Clubs</li><li>[10:09] Keynote Speaking</li><li>[12:15] Secrets of Marketing</li><li>[17:00] Trade Shows</li><li>[20:36] On the Push-Up challenge and setting goals</li><li>[24:47] Performing for Celebrities and the Magic Castle</li><li>[29:57] "]Performing Horror Story</li><li>[35:56] UFC fan…</li><li>[39:29] Advice for the beginner</li><li>[44:14] Advice for the working pro</li></ul>Contact info:<ul><li>Website: <a href="http://LouSerrano.com" rel="nofollow" target="_blank">LouSerrano.com</a></li><li>Twitter: <a href="http://www.twitter.com/LouSerrano" rel="nofollow" target="_blank">www.twitter.com/LouSerrano</a></li><li>Facebook: <a href="http://facebook.com/LouSerranoMagic" rel="nofollow" target="_blank">facebook.com/LouSerranoMagic</a></li><li>YouTube: <a href="https://www.youtube.com/LouSerranoMagic" rel="nofollow" target="_blank">https://www.youtube.com/LouSerranoMagic</a></li></ul>Make sure to check out my blogs and more episodes on this website

Secrets of a corporate entertainer with Lou Serrano

In episode 28 we had the wonderful Lou Serrano chat with us about exactly how to book gigs. As he says, there isn’t one way to get gigs, but there are 50 ways. Lou basically walks us through 5 or 6 of them in this episode. We decided to chat with him about getting booked as a magician mostly for closeup magicians in the beginning stages. The more advice that we try to get that’s applicable to us, the better chance we’re going to be able to apply what we learn, and actually test it out. As Lou explains it by the end of the podcast, the only thing that we really need to do is take action. There are enough steps and tips in this episode that as long as you take action you will see rewards. Just do it! We chat about the benefits and pitfalls of cold calling, cold emailing and snail mail. Sending a standard newsletter in the mail. Since no performers are using regular mail, you’ll have the upper hand. He tells us exactly how he gets restaurants gigs. Since some gigs could last years and years, its worth playing the numbers game and reaching out to dozens of restaurants to find the best one. You can tell by the way Lou speaks and the volume of content that he shares that he knows his stuff. As a matter of fact he has a website called www.sixfiguremagic.com , Enter the coupon code: “discourse” you can get 20% of his product. If you’re a magician looking to get better at the business and marketing of magic, this is a product for you! If you’re interested but you aren’t 100% sure about his Six Figure Magic. I urge you to google it, and read some reviews. It seems like everyone has only amazing things to say about the program, and it you’re looking to invest in yourself. This is the way to do it! Contact Website (lou Serrano), sixfiguremagic.com, LouSerranoMarketing.com Facebook Twitter Youtube The post Exactly What it Takes to Get Endless Bookings with Lou Serrano appeared first on Discourse in Magic.

In episode 28 we had the wonderful Lou Serrano chat with us about exactly how to book gigs. As he says, there isn’t one way to get gigs, but there are 50 ways. Lou basically walks us through 5 or 6 of them in this episode. We decided to chat with him about getting booked as a magician mostly for closeup magicians in the beginning stages. The more advice that we try to get that’s applicable to us, the better chance we’re going to be able to apply what we learn, and actually test it out. As Lou explains it by the end of the podcast, the only thing that we really need to do is take action. There are enough steps and tips in this episode that as long as you take action you will see rewards. Just do it! We chat about the benefits and pitfalls of cold calling, cold emailing and snail mail. Sending a standard newsletter in the mail. Since no performers are using regular mail, you’ll have the upper hand. He tells us exactly how he gets restaurants gigs. Since some gigs could last years and years, its worth playing the numbers game and reaching out to dozens of restaurants to find the best one. You can tell by the way Lou speaks and the volume of content that he shares that he knows his stuff. As a matter of fact he has a website called <a href="http://www.sixfiguremagic.com/" rel="nofollow" target="_blank">www.sixfiguremagic.com </a>, Enter the coupon code: “discourse” you can get 20% of his product. If you’re a magician looking to get better at the business and marketing of magic, this is a product for you! If you’re interested but you aren’t 100% sure about his Six Figure Magic. I urge you to google it, and read some reviews. It seems like everyone has only amazing things to say about the program, and it you’re looking to invest in yourself. This is the way to do it! <h2>Contact</h2> <a href="http://www.louserrano.com/" rel="nofollow" target="_blank">Website</a> (lou Serrano), <a href="http://sixfiguremagic.com" rel="nofollow" target="_blank">sixfiguremagic.com</a>, <a href="http://louserranomarketing.com/" rel="nofollow" target="_blank">LouSerranoMarketing.com</a> <a href="https://www.facebook.com/LouSerrano" rel="nofollow" target="_blank">Facebook</a> <a href="https://twitter.com/LouSerrano" rel="nofollow" target="_blank">Twitter</a> <a href="https://www.youtube.com/channel/UCdu4lDQ3pAICcYqIYCC1ciQ" rel="nofollow" target="_blank">Youtube</a> The post <a href="https://discourseinmagic.com/getting-endless-bookings-lou-serrano/" rel="nofollow" target="_blank">Exactly What it Takes to Get Endless Bookings with Lou Serrano</a> appeared first on <a href="https://discourseinmagic.com" rel="nofollow" target="_blank">Discourse in Magic</a>.

Exactly What it Takes to Get Endless Bookings with Lou Serrano

I'm currently taking a holiday break from my regularly scheduled episodes, so for the next few weeks, I'm running my six most downloaded episodes. I'll be back on the first of the year with brand new episodes! In the mean time, enjoy these "Best of" episodes. Lou Serrano's interview is my second most downloaded episode. In this episode, we talk about Lou's career, how he's always working, and we also talk a little about his public speaking ventures and his thoughts on that.Lou Serrano is a professional magician and a frequent performer at the Hollywood magic castle, a corporate entertainer, keynote speaker, and author, Lou is also a marketing expert and consultant who has helped countless other magicians and entertainers go after their chosen markets and kill it! It’s certainly no question as to why he’s been referred to as “the magician who is always working.” Success Quote:A lobster, when left high and dry among the rock, does not have the sense enough to work his way back to the sea, but waits for the sea to come to him. If it does not come, he remains where he is and dies, although the slightest effort would enable him to reach the waves, which are perhaps within a yard of him. The world is full of human lobsters; people stranded on the rocks of indecision and procrastination, who, instead of putting forth their own energies, are waiting for some grand billow of good fortune to set them afloat. — Orison Swett Marden  Lou on Public SpeakingLou is currently working on stepping into public and keynote speaking. He gives some of his insights on breaking into this market. • Talks about the two ways to approach public speaking • Tells about his topic, The Magic of Communication or How to Command the Attention of an Audience, and how he decided upon that topic. • Talks about some of the lessons he's learned so far in this journey. • Tells how he connects a topic points to a magical effects and gives an example.    A Moment of Failure:A $9,000 infomercial that ultimately flopped. It yielded absolutely no results. Find out what he learned.    Biggest success:Releasing his Steel Ball Routine which sold like hot cakes and ultimately helped him get through The Great Recession.    How does he differentiate himself?Lou differentiates himself from others in his genre by how he performs and how he does business. He ultimately wats his clients to get the best, even if that means he needs to hire someone else to fill their needs.    Has he "made it?"Yes. He "made it" the moment he started moving toward his goal of becoming a professional magician.    What's working for him business-wise?Keeping a database of clients &amp; prospects and keeping in touch with them. Answers the question: "What if I only have a handful of people on my list?"    Is there anything he would have done differently up to this point?He would have been wiser with money early on. He wouldn't have been as careless with it as he had been at the beginning.    Other topics touched upon:• Lou brings us into his incredible journey of finding himself in music, then in magic, and how he'd actually hit rock bottom, finding himself without any real marketable skills and having to get a job driving that paid $5 an hour at the time. Find out how he got out and was able to transition into performing full time. • The importance of having a list of clients and prospects and keeping in touch with them. • How the Magic Castle has helped him in his career. • Tells about why he gives a 20% commission to people that refer him shows and how effective it has been for him.    Parting advice:Treat your art as a business if you want to be successful. It's never too late to start. People to study: Jeff Walker - Product Launch Formula Brendan Burchard - Experts Academy Dan Kennedy - Small Business Marketing Strategy Marlin Sanders - Amazing Formula  Special Offer for Successful Performercast Listeners ONLY!Lou is offering 20% off of his marketing course for magicians. This is a great course. It's what got me to take the first steps in marketing my magic business and has helped me tremendously. Visit www.sixfiguremagic.com and use the coupon code KRIS at the time of purchase and you'll automatically get 20% off!    Recommended books and resources:Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!     Resource:  Squarespace   Performance Specific Book Maximum Entertainment by Ken Weber     Non-Performance Specific Book Goals!: How to Get Everything You Want — Faster Than You Ever Thought Possible by Brian Tracy   Where can we find Lou Serrano?LouSerrano.com - Magic Website SteelBallMagic.com - Close up magic routine LouSerranoMarketing.com - Free marketing tips &amp; advice SixFigureMagic.com - Marketing course for magicians (20% Off with Coupon Code: KRIS)   Twitter @LouSerrano | Facebook

I'm currently taking a holiday break from my regularly scheduled episodes, so for the next few weeks, I'm running my six most downloaded episodes. I'll be back on the first of the year with brand new episodes! In the mean time, enjoy these "Best of" episodes. Lou Serrano's interview is my second most downloaded episode. In this episode, we talk about Lou's career, how he's always working, and we also talk a little about his public speaking ventures and his thoughts on that.Lou Serrano is a professional magician and a frequent performer at the Hollywood magic castle, a corporate entertainer, keynote speaker, and author, Lou is also a marketing expert and consultant who has helped countless other magicians and entertainers go after their chosen markets and kill it! It’s certainly no question as to why he’s been referred to as “the magician who is always working.”   Success Quote: A lobster, when left high and dry among the rock, does not have the sense enough to work his way back to the sea, but waits for the sea to come to him. If it does not come, he remains where he is and dies, although the slightest effort would enable him to reach the waves, which are perhaps within a yard of him. The world is full of human lobsters; people stranded on the rocks of indecision and procrastination, who, instead of putting forth their own energies, are waiting for some grand billow of good fortune to set them afloat. — Orison Swett Marden  Lou on Public Speaking Lou is currently working on stepping into public and keynote speaking. He gives some of his insights on breaking into this market. • Talks about the two ways to approach public speaking • Tells about his topic, The Magic of Communication or How to Command the Attention of an Audience, and how he decided upon that topic. • Talks about some of the lessons he's learned so far in this journey. • Tells how he connects a topic points to a magical effects and gives an example.    A Moment of Failure: A $9,000 infomercial that ultimately flopped. It yielded absolutely no results. Find out what he learned.    Biggest success: Releasing his <a href="http://successfulperformercast.com/steel-ball-magic" rel="nofollow" target="_blank">Steel Ball Routine</a> which sold like hot cakes and ultimately helped him get through The Great Recession.    How does he differentiate himself? Lou differentiates himself from others in his genre by how he performs and how he does business. He ultimately wats his clients to get the best, even if that means he needs to hire someone else to fill their needs.    Has he "made it?" Yes. He "made it" the moment he started moving toward his goal of becoming a professional magician.    What's working for him business-wise? Keeping a database of clients &amp; prospects and keeping in touch with them. Answers the question: "What if I only have a handful of people on my list?"    Is there anything he would have done differently up to this point? He would have been wiser with money early on. He wouldn't have been as careless with it as he had been at the beginning.    Other topics touched upon: • Lou brings us into his incredible journey of finding himself in music, then in magic, and how he'd actually hit rock bottom, finding himself without any real marketable skills and having to get a job driving that paid $5 an hour at the time. Find out how he got out and was able to transition into performing full time. • The importance of having a list of clients and prospects and keeping in touch with them. • How the Magic Castle has helped him in his career. • Tells about why he gives a 20% commission to people that refer him shows and how effective it has been for him.    Parting advice: Treat your art as a business if you want to be successful. It's never too late to start. People to study: <a href="http://successfulperformercast.com/product-launch-formula" rel="nofollow" target="_blank">Jeff Walker - Product Launch Formula</a> <a href="http://successfulperformercast.com/experts-academy" rel="nofollow" target="_blank">Brendan Burchard - Experts Academy</a> <a href="http://successfulperformercast.com/gkic" rel="nofollow" target="_blank">Dan Kennedy - Small Business Marketing Strategy</a> <a href="http://successfulperformercast.com/amazing-formula" rel="nofollow" target="_blank">Marlin Sanders - Amazing Formula</a>  Special Offer for Successful Performercast Listeners ONLY! Lou is offering 20% off of his marketing course for magicians. This is a great course. It's what got me to take the first steps in marketing my magic business and has helped me tremendously. Visit <a href="http://successfulperformercast.com/six-figure-magic" rel="nofollow" target="_blank">www.sixfiguremagic.com</a> and use the coupon code KRIS at the time of purchase and you'll automatically get 20% off!    Recommended books and resources: Note: Many of the links in this section are affiliate links, meaning we earn a small portion of any sales. If you're enjoying our podcast and decide to purchase one of the recommended resources or books, please consider using our affiliate links to help support the work we're doing here at the Successful Performercast. Thanks!   Resource: <a href="http://successfulperformercast.com/squarespace" rel="nofollow" target="_blank">Squarespace</a> Performance Specific Book <a href="http://successfulperformercast.com/maximum-entertainment" rel="nofollow" target="_blank">Maximum Entertainment</a> by Ken Weber   Non-Performance Specific Book <a href="http://successfulperformercast.com/brian-tracy-goals" rel="nofollow" target="_blank">Goals!: How to Get Everything You Want — Faster Than You Ever Thought Possible</a> by Brian Tracy   Where can we find Lou Serrano? <a href="http://louserrano.com" rel="nofollow" target="_blank">LouSerrano.com</a> - Magic Website <a href="http://successfulperformercast.com/steel-ball-magic" rel="nofollow" target="_blank">SteelBallMagic.com</a> - Close up magic routine <a href="http://louserranomarketing.com" rel="nofollow" target="_blank">LouSerranoMarketing.com</a> - Free marketing tips &amp; advice <a href="http://successfulperformercast.com/six-figure-magic" rel="nofollow" target="_blank">SixFigureMagic.com</a> - Marketing course for magicians (20% Off with Coupon Code: KRIS) <a href="https://twitter.com/louserrano" rel="nofollow" target="_blank">Twitter</a> @LouSerrano | <a href="https://www.facebook.com/LouSerranoMagic" rel="nofollow" target="_blank">Facebook</a>

Best of Episodes - Lou Serrano: The Magician Who's Always Working