Manuel Grenacher's guest appearances

Manuel Grenacher

Punk CX with Adrian Swinscoe

Swisspreneur Show

David Campbell

Lauren Currie

Guy Kawasaki

Tom Peters

Gary Vaynerchuk

Seth Godin

Chris Brogan

Todd Olson

Kevin Kelly

Mark Zuckerberg

Mark Babbitt

Rob Walker

Robert Burns

Rory Sutherland

Ari Weinzweig

OwlTail

Timestamps 2:10 - What mistakes do you see Swiss startups make repeatedly when it comes to growth and scale? 11:27 - How to manage distribution partners 17:28 - Marketing and customer service: can you handle it remotely? 22:30 - Challenges of scaling up 31:56 - What role does company culture play when it comes to scaling?  The Episode In 60 Seconds Getting the basics right  Don’t underestimate how long it will take you to build sales channels. Invest time into developing them at the same time as you are developing your product. Switzerland is too small. Go international fast. Be present where you want to build your network.  Managing high growth sales channels  Your partner has to make an upfront investment in order to be able to sell your product. They will only be willing to do this if they believe in your vision and see an opportunity to grow together with you. You should own the selling process and have your partners’ commissions tied to project delivery milestones. This will maximize their incentive to make the customer happy. To assure quality, you should own the certification process of everyone who sells your product  Culture at scale  Leadership is culture. Culture is what drives the company beyond the term of any single manager. At scale, culture has to become more explicit in order to keep everyone on board. Write down your values and talk about them often. The trust of your employees is your most valuable asset. Do not squander it by paying salaries late or otherwise breaking your word.  Surviving the race to scale  Growing a company is tough, there is no other way to say it. If you aren’t willing to put in the hours, it may not be the right business for you. Sleeping is vital. Learn how to sleep “effectively” by shutting off your thoughts and finding deep relaxation, at least for a few hours. 

<h3>Timestamps</h3> 2:10 - What mistakes do you see Swiss startups make repeatedly when it comes to growth and scale? 11:27 - How to manage distribution partners 17:28 - Marketing and customer service: can you handle it remotely? 22:30 - Challenges of scaling up 31:56 - What role does company culture play when it comes to scaling? The Episode In 60 Seconds Getting the basics right <ul> <li>Don’t underestimate how long it will take you to build sales channels. Invest time into developing them at the same time as you are developing your product.</li> <li>Switzerland is too small. Go international fast.</li> <li>Be present where you want to build your network.</li> </ul> Managing high growth sales channels <ul> <li>Your partner has to make an upfront investment in order to be able to sell your product. They will only be willing to do this if they believe in your vision and see an opportunity to grow together with you.</li> <li>You should own the selling process and have your partners’ commissions tied to project delivery milestones. This will maximize their incentive to make the customer happy.</li> <li>To assure quality, you should own the certification process of everyone who sells your product</li> </ul> Culture at scale <ul> <li>Leadership is culture. Culture is what drives the company beyond the term of any single manager.</li> <li>At scale, culture has to become more explicit in order to keep everyone on board. Write down your values and talk about them often.</li> <li>The trust of your employees is your most valuable asset. Do not squander it by paying salaries late or otherwise breaking your word.</li> </ul> Surviving the race to scale <ul> <li>Growing a company is tough, there is no other way to say it. If you aren’t willing to put in the hours, it may not be the right business for you.</li> <li>Sleeping is vital. Learn how to sleep “effectively” by shutting off your thoughts and finding deep relaxation, at least for a few hours.</li> </ul>

EP #59 - Manuel Grenacher: How To Grow Your B2B Business

Timestamps: 2:24 - Going from founder to employee 17:36 - How doing an apprenticeship helped him with his startup 33:19 - Building an international brand 38:57 - Starting a spin off of his own company 47:42 - Manuel Grenacher's future plans  About Manuel Grenacher: Manuel Grenacher is the founder and fmr. CEO of Coresystems, a cloud solution that helps companies to source and coordinate technicians for customer service. In 2017, Siemens decided to use Coresystems to digitize their global customer service technicians network. Subsequently, in 2018, Coresystems was bought by SAP, where Manuel is now General Manager for Cloud Service Solutions. Previously, Manuel had already successfully sold Mila, a spin-off of Coresystems to Swisscom in 2015.  Don’t forget to give us a follow on our Twitter, Instagram, Facebook and Linkedin accounts, so you can always stay up to date with our latest  initiatives. That way, there’s no excuse for missing out on live shows,  weekly give-aways or founders dinners!

Timestamps: 2:24 - Going from founder to employee 17:36 - How doing an apprenticeship helped him with his startup 33:19 - Building an international brand 38:57 - Starting a spin off of his own company 47:42 - Manuel Grenacher's future plans About Manuel Grenacher: Manuel Grenacher is the founder and fmr. CEO of <a href="https://www.coresystems.net/" rel="nofollow" target="_blank">Coresystems</a>, a cloud solution that helps companies to source and coordinate technicians for customer service. In 2017, Siemens decided to use Coresystems to digitize their global customer service technicians network. Subsequently, in 2018, Coresystems was bought by SAP, where Manuel is now General Manager for Cloud Service Solutions. Previously, Manuel had already successfully sold <a href="https://www.mila.com/en-ch/" rel="nofollow" target="_blank">Mila</a>, a spin-off of Coresystems to <a href="https://www.swisscom.ch/en/residential.html" rel="nofollow" target="_blank">Swisscom</a> in 2015. Don’t forget to give us a follow on our <a href="https://twitter.com/swisspreneur" rel="nofollow" target="_blank">Twitter</a>, <a href="https://www.instagram.com/swisspreneur/" rel="nofollow" target="_blank">Instagram</a>, <a href="https://www.facebook.com/swisspreneur" rel="nofollow" target="_blank">Facebook</a> and <a href="https://www.linkedin.com/company/10531767/admin/" rel="nofollow" target="_blank">Linkedin</a> accounts, so you can always stay up to date with our latest  initiatives. That way, there’s no excuse for missing out on live shows,  weekly give-aways or founders dinners!

EP #58 - Manuel Grenacher: A Swiss Serial Entrepreneur

Extend

Today’s interview is with Manuel Grenacher, who is the founder &amp; CEO of Mila, a technology company which is helping large organisations crowd source their customer service and build extended service communities around their products and services. Manuel joins me to today to talk about what they are doing, why they are helping companies create those extended customer service communities and how they are doing it. This interview follows on from my recent interview – Next generation marketing automation that drives real customer engagement- Interview with Michael Sharkey and Guy Marion of Autopilot– and is number 158 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

Today’s interview is with Manuel Grenacher, who is the founder &amp; CEO of <a href="https://www.mila.com/" rel="nofollow" target="_blank">Mila</a>, a technology company which is helping large organisations crowd source their customer service and build extended service communities around their products and services. Manuel joins me to today to talk about what they are doing, why they are helping companies create those extended customer service communities and how they are doing it. This interview follows on from my recent interview – <a href="http://www.adrianswinscoe.com/next-generation-marketing-automation-that-drives-real-customer-engagement-interview-with-michael-sharkey-and-guy-marion-of-autopilot/" rel="nofollow" target="_blank">Next generation marketing automation that drives real customer engagement- Interview with Michael Sharkey and Guy Marion of Autopilot</a>– and is number 158 in the series of <a href="http://www.adrianswinscoe.com/category/interviews/" rel="nofollow" target="_blank">interviews</a> with authors and business leaders that are doing great things, helping businesses innovate and delivering great service and experience to their customers.

How to enhance, extend and crowd source your in-field customer service  - Interview with Manuel Grenacher of Mila