Maurice Hofmann's guest appearances

Maurice Hofmann

#dogoodwork

The Tactical Leader

The Jesse Tee Show

Beau Billington

Steve Sims

Carrie Wooten

Clifford Starks

Steven Kuhn

John Sterling

Alain Hunkins

Jordan Montgomery

Laura DiBenedetto

Tevis Trower

Jesse Tee

Lane Belone

Mario Nawfal

Christopher Ryan

Dan Smith

OwlTail

Maurice Hofmann is a serial entrepreneur, marketing, and customer success specialist, who is known for his innovative drive as well as his ability to lead cross-functional teams to achieve the highest level of success.  As the Global Vice President of Customer Success at Open-Xchange, IncMaurice is responsible to guide OX’s customers towards products like GoDaddy, Altice, Orange, or TalkTalk with the highest level of sustainable success.  His newest project is the NYC Marketing Academy aimed to offer small businesses/start-ups and people looking to learn about marketing, a no-nonsense, practical application of marketing for their business purposes. It’s about allowing people to know what to do when they get to the office on a Monday morning. The NYMA is the extension of his recently published book Roadmap to Marketing Success for start-ups, product launches, or career changers.  Highlights  Marketing has gone wrong - 3:00 Reading several marketing books - 4:21 Not knowing what to do first - 5:36 His journey and background - 12:53 Tactics and strategies for a company - 17:49 Making social media campaigns - 18:35 About tactic - 23:06 The keyword is: relationship - 27:19   Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork https://dogoodwork.io/work-with-raul https://dogoodwork.io/podcast Connect with Maurice Hofmann https://nycmarketingacademy.com/ mauricehofmann@hotmail.com https://www.instagram.com/NYMKTAC/ https://www.linkedin.com/company/11104314  

Maurice Hofmann is a serial entrepreneur, marketing, and customer success specialist, who is known for his innovative drive as well as his ability to lead cross-functional teams to achieve the highest level of success. As the Global Vice President of Customer Success at Open-Xchange, IncMaurice is responsible to guide OX’s customers towards products like GoDaddy, Altice, Orange, or TalkTalk with the highest level of sustainable success. His newest project is the NYC Marketing Academy aimed to offer small businesses/start-ups and people looking to learn about marketing, a no-nonsense, practical application of marketing for their business purposes. It’s about allowing people to know what to do when they get to the office on a Monday morning. The NYMA is the extension of his recently published book Roadmap to Marketing Success for start-ups, product launches, or career changers. Highlights <ul> <li>Marketing has gone wrong - 3:00</li> <li>Reading several marketing books - 4:21</li> <li>Not knowing what to do first - 5:36</li> <li>His journey and background - 12:53</li> <li>Tactics and strategies for a company - 17:49</li> <li>Making social media campaigns - 18:35</li> <li>About tactic - 23:06</li> <li>The keyword is: relationship - 27:19 Episode Resources</li> <li>Connect with Raul Hernandez Ochoa</li> <li><a href="https://www.linkedin.com/in/dogoodwork" rel="nofollow" target="_blank">https://www.linkedin.com/in/dogoodwork</a></li> <li><a href="https://dogoodwork.io/work-with-raul" rel="nofollow" target="_blank">https://dogoodwork.io/work-with-raul</a></li> <li><a href="https://dogoodwork.io/podcast" rel="nofollow" target="_blank">https://dogoodwork.io/podcast</a></li> <li>Connect with Maurice Hofmann</li> <li><a href="https://nycmarketingacademy.com/" rel="nofollow" target="_blank">https://nycmarketingacademy.com/</a></li> <li><a href="mailto:mauricehofmann@hotmail.com">mauricehofmann@hotmail.com</a></li> <li><a href="https://www.instagram.com/NYMKTAC/" rel="nofollow" target="_blank">https://www.instagram.com/NYMKTAC/</a></li> <li><a href="https://www.linkedin.com/company/11104314" rel="nofollow" target="_blank">https://www.linkedin.com/company/11104314</a> </li> </ul>

The Roadmap to Marketing Success with Maurice Hofmann

The military and the business world may seem like night and day, but there are tons of similarities between them, especially when it comes to values. Maurice Hofmann is a military veteran turned serial entrepreneur who just published his interactive book called “Roadmap to Marketing Success.” In this episode, Maurice will detail to us the values that he learned from the military and how it helped him fuel his businesses as well as other people. He will share his expertise in marketing, branding, and making your own platform as an entrepreneur.Things you will learn in this episode:[00:01 - 7:10] Opening SegmentI introduce today’s guest, Maurice Hofmann.Military veteranThe red line that goes through all of itTeam mission comes firstLessons from the battlefieldKeep it simpleLearn your target audience[7:11 - 17:48] Military Values in EntrepreneurshipMaurice talks about the importance of authenticity and its effects on your audience.Creating marketing messages in the virtual worldBeing able to present information without having to be physically presentMaurice talks about how some marketing strategies from before are still applicable today.Maurice’s take on brandingBeing yourself as the best brandingNarrowing down your audienceCommunication letterYou can’t please everyone.Focus on your objective and put it in one sentence[17:49 - 25:47] Be the Captain of Your Own PlatformThe risk of depending on platformsChanging algorithmsUsing email listsMaurice talks about how common platforms try to keep you on their site.The freedom that comes with building your own platformDifferent depth of contentPrice flexibilityWe talk about Maurice’s book, “Roadmap to Marketing Success.”What to expectWhat makes it different[25:48 - 28:58] Closing Segment Maurice’s legacyHelping people succeedHow to find more of MauriceSee links belowTweetable Quotes: “It’s not about me; it’s about the audience that I cater to. That has become the red line about everything that I do.” - Maurice Hofmann.“Being yourself and being authentic is really all you can hope for. That is your brand.” - Maurice Hofmann.Resources Mentioned: Roadmap to Marketing SuccessYou can connect with Maurice by visiting his Twitter and Instagram. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity, or click here to listen to our previous episodes.Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/If you want to learn how to build a better business, check out my website at Beatacticalleade.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

The military and the business world may seem like night and day, but there are tons of similarities between them, especially when it comes to values. Maurice Hofmann is a military veteran turned serial entrepreneur who just published his interactive book called “Roadmap to Marketing Success.” In this episode, Maurice will detail to us the values that he learned from the military and how it helped him fuel his businesses as well as other people. He will share his expertise in marketing, branding, and making your own platform as an entrepreneur.Things you will learn in this episode:[00:01 - 7:10] Opening Segment<ul><li>I introduce today’s guest, Maurice Hofmann.</li><li>Military veteran</li><li>The red line that goes through all of it</li><li>Team mission comes first</li><li>Lessons from the battlefield</li><li>Keep it simple</li><li>Learn your target audience</li></ul> [7:11 - 17:48] Military Values in Entrepreneurship<ul><li>Maurice talks about the importance of authenticity and its effects on your audience.</li><li>Creating marketing messages in the virtual world</li><li>Being able to present information without having to be physically present</li><li>Maurice talks about how some marketing strategies from before are still applicable today.</li><li>Maurice’s take on branding</li><li>Being yourself as the best branding</li><li>Narrowing down your audience</li><li>Communication letter</li><li>You can’t please everyone.</li><li>Focus on your objective and put it in one sentence</li></ul> [17:49 - 25:47] Be the Captain of Your Own Platform<ul><li>The risk of depending on platforms</li><li>Changing algorithms</li><li>Using email lists</li><li>Maurice talks about how common platforms try to keep you on their site.</li><li>The freedom that comes with building your own platform</li><li>Different depth of content</li><li>Price flexibility</li><li>We talk about Maurice’s book, “Roadmap to Marketing Success.”</li><li>What to expect</li><li>What makes it different</li></ul> [25:48 - 28:58] Closing Segment <ul><li>Maurice’s legacy</li><li>Helping people succeed</li><li>How to find more of Maurice</li><li>See links below</li></ul> Tweetable Quotes: “It’s not about me; it’s about the audience that I cater to. That has become the red line about everything that I do.” - Maurice Hofmann.“Being yourself and being authentic is really all you can hope for. That is your brand.” - Maurice Hofmann. Resources Mentioned: <ul><li><a href="https://books.google.com.ph/books/about/Roadmap_to_Marketing_Success_for_Start_U.html?id=y_ydzQEACAAJ&amp;redir_esc=y" rel="noopener noreferrer nofollow" target="_blank">Roadmap to Marketing Success</a></li></ul> You can connect with Maurice by visiting his <a href="https://twitter.com/moreeze" rel="noopener noreferrer nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/moreeze/" rel="noopener noreferrer nofollow" target="_blank">Instagram</a>.  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity, or click <a href="https://podcasts.apple.com/us/podcast/tactical-leadership/id1498567657" rel="noopener noreferrer nofollow" target="_blank">here</a> to listen to our previous episodes. Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company with extensive experience in risk assessment and crime prevention. Find out more by visiting  <a href="https://knightprotectionllc.com/" rel="noopener noreferrer nofollow" target="_blank">https://knightprotectionllc.com/</a>If you want to learn how to build a better business, check out my website at <a href="https://beatacticalleader.com/" rel="noopener noreferrer nofollow" target="_blank">Beatacticalleade.com</a>. You can connect with us on <a href="https://www.linkedin.com/in/zaknight" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a>, <a href="https://www.instagram.com/beatacticalleader/" rel="noopener noreferrer nofollow" target="_blank">Instagram</a>, or join <a href="https://www.facebook.com/groups/BATLgroup/" rel="noopener noreferrer nofollow" target="_blank">Our BATL Space</a> and become part of the community.

Being the Captain of Your Own Platform with Maurice Hofmann

This week Jesse sits down with marketing expert Maurice Hoffman! They talk about Maurice's experience immigrating to the US, writing a book, and helping entrepreneurs become better marketers. Chapters: 0:00 - Introduction 6:06 - Moving from Germany 9:07 - PSYOP 13:36 - Experience in the German Army 19:08 - Learning About Marketing 28:51 - How and Why to do AB Testing 35:01 - Time Management 42:35 - On finishing his book! 48:41 - A bit of Advice Podcast Production by The Podcast Engineer ▶︎ www.thepodcastengineer.com Watch the video version on YouTube! Follow Jesse on Instagram @jesse_tee.

This week Jesse sits down with marketing expert Maurice Hoffman! They talk about Maurice's experience immigrating to the US, writing a book, and helping entrepreneurs become better marketers. Chapters: 0:00 - Introduction 6:06 - Moving from Germany 9:07 - PSYOP 13:36 - Experience in the German Army 19:08 - Learning About Marketing 28:51 - How and Why to do AB Testing 35:01 - Time Management 42:35 - On finishing his book! 48:41 - A bit of Advice Podcast Production by The Podcast Engineer ▶︎ <a href="http://www.thepodcastengineer.com" rel="nofollow" target="_blank">www.thepodcastengineer.com</a> Watch the video version on YouTube! Follow Jesse on Instagram @jesse_tee.

83 - Get Better at MARKETING with Maurice Hofmann