Jennifer Duann Fultz's guest appearances

Jennifer Duann Fultz

The Copywriter Club Podcast

Deliberate Freelancer

The Quiet Rebels® Podcast

Creator Stories

Creatives Do Money

Eman Zabi

Zafira Rajan

Amy Posner

Emma Siemasko

Bree Weber

Chanti Zak

Sarah Greesonbach

Andrea Jones

Lacy Boggs

Jessica Mehring

Belinda Ellsworth

Joanna Wiebe

Val Geisler

Charlie Gilkey

Ray Edwards

OwlTail

When Jennifer was young, she wanted to be a lot of things: artist, writer, reporter, actress. But she started blogging and building websites in the ninth grade, and hasn’t really stopped since.She didn’t know any artists, writers, or actresses who looked like her, ate the foods she ate, or any that had to go to Chinese school on the weekends like she did. As for web design and blogging? She didn’t even know those were career options.She ended up getting her master’s degree to teach high school science, but when she became a parent, she questioned whether she could be the type of parent and the type of teacher she wanted to be at the same time. So she decided to take a year off, and that’s when it happened–she started a business by accident.Today, Jennifer is the founder and CEO of Chief Executive Auntie, a business aimed to help Asian American and other BIPOC freelancers and creatives earn more money through course creation. She believes in leveraging your identity and struggles as an asset, and she’s sharing how she’s accomplished that herself on this episode of Creator Stories.

When Jennifer was young, she wanted to be a lot of things: artist, writer, reporter, actress. But she started blogging and building websites in the ninth grade, and hasn’t really stopped since.She didn’t know any artists, writers, or actresses who looked like her, ate the foods she ate, or any that had to go to Chinese school on the weekends like she did. As for web design and blogging? She didn’t even know those were career options.She ended up getting her master’s degree to teach high school science, but when she became a parent, she questioned whether she could be the type of parent and the type of teacher she wanted to be at the same time. So she decided to take a year off, and that’s when it happened–she started a business by accident.Today, Jennifer is the founder and CEO of Chief Executive Auntie, a business aimed to help Asian American and other BIPOC freelancers and creatives earn more money through course creation. She believes in leveraging your identity and struggles as an asset, and she’s sharing how she’s accomplished that herself on this episode of Creator Stories.

Navigating the Technicalities of Entrepreneurship with Jennifer Duann Fultz

Jennifer Duann Fultz disrupts the status quo on the 255th episode of The Copywriter Club podcast. Jennifer is the founder and CEO of Chief Executive Auntie, a business aimed to teach WOC business owners how to make more money online through course creation. Interested in creating a better course experience for your students? Tune into the episode to find out how.It breaks down like this: 	The importance of promoting alternative and diverse voices. 	Money mindset and how it can affect your life (and business). 	The stories that are deeply rooted in us from the way we grow up. 	Why you don’t need to attract every single person into your course. (It’s okay to repel people.) 	How using your background can propel your business forward. 	The better way to create a course and guide students to an outcome. 	How to be the guide your students need and understand where they are coming from. 	Why you need to prime your students before they reach the next level. 	Customer research and the effect it has on your course creation. 	Increasing course completion rates and being selective on who joins your program. 	Building a lead magnet that will actually help your ideal prospects. 	Figuring out your strengths and not being tempted to try and do everything. 	The reality of passive income. (Is it even a thing?) 	Shifting from employee mindset to CEO mindset and knowing when it’s okay to step away. 	Being multi-passionate and creating structure to get things done. 	When it’s time to hire help in your business in order to avoid burnout.Become a better course creator by listening to the episode or checking out the transcript below.The people and stuff we mentioned on the show:Kira’s websiteRob’s websiteThe Copywriter Club Facebook GroupThe Copywriter UndergroundChristy’s websiteJennifer’s websiteFull Transcript:Rob:  A lot of copywriters buy courses, or write for course creators, or have created their own courses as part of their work. And lately, there seems to be a sense that courses may not be as easy to create and sell as they once were. Some course creators have been criticized for low completion rates. We've heard numbers as low as 4% of people buying courses that actually finish the course. Or they're criticized for signing up students who shouldn't be in a course in the first place.Our guest for the 255th episode of The Copywriter Club Podcast is Jennifer Duann Fultz. And she knows a thing or two about creating and selling courses because that's what she does in her business. So I asked her about these challenges and a lot more. But first, let me introduce my co-host for today, Christy Cegelski. Christy is a copywriter who specializes in copy that connects, captivates, and converts. She is a Think Tank member and host of her own podcast, The Captivate and Convert Podcast. I was lucky enough to be featured with Kira as a guest on that podcast. I think if I'm remembering right, it was Episode 29 right in there somewhere.Christy:  Somewhere around there, yeah.Rob:  Yeah, I think I'm like, one of two male guests that you've had in the runs of our site. I feel kind of lucky to be included amongst so many brilliant women.Christy:  Yeah.Rob:  But, yeah. Welcome, Christy. Thanks for joining.Christy:  Well, thanks for having me. This is exciting. I've never been a co-host.Rob:  Well, and now you are. So yeah, I mean, we can maybe make this permanent if it turns out well.Christy:  Check.Rob:  This is your audition.Christy:  Check.Rob:  I like it. If you want to know more about Christy, you can see her at christycegelski.com. Of course, subscribe to her podcast, The Captivate and Convert Podcast. She was actually a guest on our own podcast, Episode number 226. About what? That was probably five, six months ago now.Christy:  Yeah.Rob:  A really good interview about what you've done in your business and how your businesses has...

Jennifer Duann Fultz disrupts the status quo on the 255th episode of The Copywriter Club podcast. Jennifer is the founder and CEO of Chief Executive Auntie, a business aimed to teach WOC business owners how to make more money online through course creation. Interested in creating a better course experience for your students? Tune into the episode to find out how. It breaks down like this: 	The importance of promoting alternative and diverse voices. 	Money mindset and how it can affect your life (and business). 	The stories that are deeply rooted in us from the way we grow up. 	Why you don’t need to attract every single person into your course. (It’s okay to repel people.) 	How using your background can propel your business forward. 	The better way to create a course and guide students to an outcome. 	How to be the guide your students need and understand where they are coming from. 	Why you need to prime your students before they reach the next level. 	Customer research and the effect it has on your course creation. 	Increasing course completion rates and being selective on who joins your program. 	Building a lead magnet that will actually help your ideal prospects. 	Figuring out your strengths and not being tempted to try and do everything. 	The reality of passive income. (Is it even a thing?) 	Shifting from employee mindset to CEO mindset and knowing when it’s okay to step away. 	Being multi-passionate and creating structure to get things done. 	When it’s time to hire help in your business in order to avoid burnout. Become a better course creator by listening to the episode or checking out the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Christy’s website Jennifer’s website Full Transcript: Rob:  A lot of copywriters buy courses, or write for course creators, or have created their own courses as part of their work. And lately, there seems to be a sense that courses may not be as easy to create and sell as they once were. Some course creators have been criticized for low completion rates. We've heard numbers as low as 4% of people buying courses that actually finish the course. Or they're criticized for signing up students who shouldn't be in a course in the first place. Our guest for the 255th episode of The Copywriter Club Podcast is Jennifer Duann Fultz. And she knows a thing or two about creating and selling courses because that's what she does in her business. So I asked her about these challenges and a lot more. But first, let me introduce my co-host for today, Christy Cegelski. Christy is a copywriter who specializes in copy that connects, captivates, and converts. She is a Think Tank member and host of her own podcast, The Captivate and Convert Podcast. I was lucky enough to be featured with Kira as a guest on that podcast. I think if I'm remembering right, it was Episode 29 right in there somewhere. Christy:  Somewhere around there, yeah. Rob:  Yeah, I think I'm like, one of two male guests that you've had in the runs of our site. I feel kind of lucky to be included amongst so many brilliant women. Christy:  Yeah. Rob:  But, yeah. Welcome, Christy. Thanks for joining. Christy:  Well, thanks for having me. This is exciting. I've never been a co-host. Rob:  Well, and now you are. So yeah, I mean, we can maybe make this permanent if it turns out well. Christy:  Check. Rob:  This is your audition. Christy:  Check. Rob:  I like it. If you want to know more about Christy, you can see her at <a href="http://christycegelski.com" rel="nofollow" target="_blank">christycegelski.com</a>. Of course, subscribe to her podcast, The Captivate and Convert Podcast. She was actually a guest on our own podcast, Episode number 226. About what? That was probably five, six months ago now. Christy:  Yeah. Rob:  A really good interview about what you've done in your business and how your businesses has...

TCC Podcast #255: Become a Better Course Creator with Jennifer Duann Fultz

Today’s guest is Jennifer Duann Fultz from Bloomington, Indiana. Jennifer is a freelance writer and business educator specializing in creating online courses for business owners who want to leverage their expertise through scalable information products. She is also the founder of Chief Executive Auntie, a blog and podcast where she helps Asian American and other BIPOC freelancers and creatives earn more money.   Jennifer thinks of money as a tool. It’s a proxy for time and expertise. Money is a way to achieve your goals and live out your values. Jennifer took a MoneyType assessment and discovered she is a “producer,” which means she likes to earn and save money. But her second type was “nurturer,” which shows that she likes to use money to help others. That helps as she thinks about things like charging nonprofits less and giving money to charity.   Jennifer takes several things into account as she considers whether to take on a project and how to price that project. First, she considers the time it will take and the “opportunity cost” — what she won’t be able to do, both in her business and personal life, if she takes on this project. She also considers the value she is providing to the client.   Jennifer generally recommends against hourly pricing because it punishes you for being good at what you do. If you work faster, you earn less money. And it doesn’t take into account the value you bring, nor all the time it took you to gain your expertise. It also turns you into just a commodity.   Jennifer has been aggressively tracking her time to determine how long certain types of projects take her, which helps her set better project rates and not undercharge. In determining a rate, she also considers the time it takes to create that initial proposal as well.   Jennifer jokingly recommends a “tortoise fee,” which is the opposite of a rush fee. It’s for those times when a client is slow to get you the content you need or respond to emails. If you haven’t been actively working on a project, it takes time and mental energy to get back up to speed. You should charge for that, if you can spot it ahead of time.   Jennifer always sleeps on a quote, instead of rushing to get the proposal out the door. She looks at it again with a fresh perspective the next day. She never lowers the price after sleeping on it, and it also gives her time to reconsider if she’ll resent anything about the project, including a price that is too low.   Jennifer talks through charging clients “day rates” and for “VIP days.” She also talks about monthly retainers, which can be great for stabilizing your income and workload. However, they can also reduce your flexibility for other projects.   A retainer can be based on a fixed amount of time or a fixed scope of work. Retainers are meant to be paid up front — they are paying you to keep that time available for them. Include in your retainer contract how much notice they have to give you before they cancel the contract.   Service packages are a set scope of work or deliverables. Jennifer has a “website in a day” package. To create a service package, first choose a specialty, then the final deliverable. Work backward to set up the scope of work that it would take to get to that deliverable.   Jennifer also has a project minimum — she won’t take on projects unless they earn her that set amount at minimum.   Biz Bite: You cannot fix what you don’t track.   Resources: www.chiefexecutiveauntie.com   Jennifer on Instagram   Jennifer on Twitter   Download Jennifer’s Freelance Rate Calculator   MoneyType quiz   Episode #66 of Deliberate Freelancer: How to Price Your Projects   Episode #5 of Deliberate Freelancer: Track Your Time for Better Efficiency

Today’s guest is Jennifer Duann Fultz from Bloomington, Indiana. Jennifer is a freelance writer and business educator specializing in creating online courses for business owners who want to leverage their expertise through scalable information products. She is also the founder of Chief Executive Auntie, a blog and podcast where she helps Asian American and other BIPOC freelancers and creatives earn more money. Jennifer thinks of money as a tool. It’s a proxy for time and expertise. Money is a way to achieve your goals and live out your values. Jennifer took a <a href="http://www.moneytype.me/" rel="nofollow" target="_blank">MoneyType</a> assessment and discovered she is a “producer,” which means she likes to earn and save money. But her second type was “nurturer,” which shows that she likes to use money to help others. That helps as she thinks about things like charging nonprofits less and giving money to charity. Jennifer takes several things into account as she considers whether to take on a project and how to price that project. First, she considers the time it will take and the “opportunity cost” — what she won’t be able to do, both in her business and personal life, if she takes on this project. She also considers the value she is providing to the client. Jennifer generally recommends against hourly pricing because it punishes you for being good at what you do. If you work faster, you earn less money. And it doesn’t take into account the value you bring, nor all the time it took you to gain your expertise. It also turns you into just a commodity. Jennifer has been aggressively tracking her time to determine how long certain types of projects take her, which helps her set better project rates and not undercharge. In determining a rate, she also considers the time it takes to create that initial proposal as well. Jennifer jokingly recommends a “tortoise fee,” which is the opposite of a rush fee. It’s for those times when a client is slow to get you the content you need or respond to emails. If you haven’t been actively working on a project, it takes time and mental energy to get back up to speed. You should charge for that, if you can spot it ahead of time. Jennifer always sleeps on a quote, instead of rushing to get the proposal out the door. She looks at it again with a fresh perspective the next day. She never lowers the price after sleeping on it, and it also gives her time to reconsider if she’ll resent anything about the project, including a price that is too low. Jennifer talks through charging clients “day rates” and for “VIP days.” She also talks about monthly retainers, which can be great for stabilizing your income and workload. However, they can also reduce your flexibility for other projects. A retainer can be based on a fixed amount of time or a fixed scope of work. Retainers are meant to be paid up front — they are paying you to keep that time available for them. Include in your retainer contract how much notice they have to give you before they cancel the contract. Service packages are a set scope of work or deliverables. Jennifer has a “website in a day” package. To create a service package, first choose a specialty, then the final deliverable. Work backward to set up the scope of work that it would take to get to that deliverable. Jennifer also has a project minimum — she won’t take on projects unless they earn her that set amount at minimum. Biz Bite: You cannot fix what you don’t track. Resources: <a href="http://www.chiefexecutiveauntie.com/" rel="noopener nofollow" target="_blank">www.chiefexecutiveauntie.com</a> <a href="https://www.instagram.com/chiefexecutiveauntie/" rel="nofollow" target="_blank">Jennifer on Instagram</a> <a href="https://twitter.com/jennduannfultz" rel="nofollow" target="_blank">Jennifer on Twitter</a> Download Jennifer’s <a href="https://www.chiefexecutiveauntie.com/freelance-rate-calculator/" rel="noopener nofollow" target="_blank">Freelance Rate Calculator</a> <a href="http://www.moneytype.me/" rel="noopener nofollow" target="_blank">MoneyType quiz</a> Episode #66 of Deliberate Freelancer: <a href="https://meledits.com/66-how-to-price-your-projects/" rel="nofollow" target="_blank">How to Price Your Projects</a> Episode #5 of Deliberate Freelancer: <a href="https://meledits.com/5-track-your-time-for-better-efficiency/" rel="nofollow" target="_blank">Track Your Time for Better Efficiency</a>

#91: All Things Pricing: Project Rates, Day Rates, Retainers and More, with Jennifer Duann Fultz