Steve Barnard's guest appearances

Steve Barnard

DemandGen Radio

Intellicast

The Playbook With David Meltzer

Alicia Tillman

Aubrey Marcus

Deepak Chopra

Alex Banayan

Mikey Taylor

Alex Mashinsky

Barbara Corcoran

Maria Sharapova

Janice Bryant Howroyd

Joe Dispenza

Marianne Williamson

Vanessa Hudgens

Brian Scudamore

Kara Goldin

Andy Frisella

OwlTail

Steve Barnard, Founder and CEO of Mission Produce (NASDAQ: AVO), shares how he was able to work his way up through the agriculture industry, as well as some of the most valuable lessons he picked up from mentors along the way.Barnard and host of #ThePlaybook, David Meltzer, chat about a variety of topics including the origins of Mission Produce, how to convince others to share your vision, and which life mottos every entrepreneur should try to follow. The pair also discuss treating business as a game that you love to win, and analyzing your competitors’ strengths and weaknesses in order to improve your own business.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at david@dmeltzer.com to join!  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Steve Barnard, Founder and CEO of Mission Produce (NASDAQ: AVO), shares how he was able to work his way up through the agriculture industry, as well as some of the most valuable lessons he picked up from mentors along the way.Barnard and host of #ThePlaybook, David Meltzer, chat about a variety of topics including the origins of Mission Produce, how to convince others to share your vision, and which life mottos every entrepreneur should try to follow. The pair also discuss treating business as a game that you love to win, and analyzing your competitors’ strengths and weaknesses in order to improve your own business.Tweet me @davidmeltzer your favorite takeaway from today's episode and come ask me questions live every Friday at 11:00 am PST / 2:00 pm EST. Text me at (949) 298-2905 or email me at <a href="mailto:david@dmeltzer.com">david@dmeltzer.com</a> to join! Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices" rel="nofollow" target="_blank">podcastchoices.com/adchoices</a>

Steve Barnard: Founder & CEO, Mission Produce | #ThePlaybook 398

Steve Barnard is a true agent of change that knows and understands the importance of driving demand and growing revenue. Throughout his career, Steve has specialized in transforming marketing functions into robust demand centers. Tune in to this episode as Steve shares his recipe for evolving marketing into a centralized demand center, how to align your marketing team more closely with sales in order to become more revenue-centric, and how to make an impact in your organization as a new marketing leader. Check out The D3 Methodology here: https://bit.ly/2E7n2TP  Tune in to DemandGen TV here: demandgen.tv

Steve Barnard is a true agent of change that knows and understands the importance of driving demand and growing revenue. Throughout his career, Steve has specialized in transforming marketing functions into robust demand centers. Tune in to this episode as Steve shares his recipe for evolving marketing into a centralized demand center, how to align your marketing team more closely with sales in order to become more revenue-centric, and how to make an impact in your organization as a new marketing leader. Check out The D3 Methodology here: <a href="https://bit.ly/2E7n2TP" rel="nofollow" target="_blank">https://bit.ly/2E7n2TP </a> Tune in to DemandGen TV here: <a href="http://www.demandgen.tv" rel="nofollow" target="_blank">demandgen.tv</a>

# 193 Building a Full-Fledged Demand Center ft. Steve Barnard

Welcome back to Intellicast!  We continue our special thought leadership series this week with another great guest.  Joining Brian Lamar, Producer Brian, and Andrew DeCilles on this episode is Steve Barnard, the Senior Vice President at The Link Group, to discuss healthcare research.  Before we jump into the interview, Brian Lamar confesses he got the Intellicast Twitter account suspended by changing the birthday settings.  (Update: It’s now back up and running!) The revelation leaves Producer Brian a bit perplexed.  We then jump into the interview with Steve. It starts with the guys learning about Steve’s background and what his current role is at The Link Group.  We then jump into discussing healthcare research, starting off with a discussion if COVID-19 has had an impact, if there had been any changes in methodology, and if Steve had seen any changes in response rates.  This leads into some tips on if certain questions should be included in the research.  This leads to a discussion around The Link Group’s new report using their unique methodology called LinkEQ (Emotional Measurement Research) that focuses on primary care physicians.  They guys discuss the goals of the research, a quick review of LinkEQ, and some of the key findings.  The guys then discuss data quality in healthcare research, and if there are any differences when compared to consumer research.We then get a bit philosophical when Andrew and Steve discuss the impact of the research they do on the world and how they feel about it.  In the last segment of the interview, we do an abbreviated version of the 4 P’s and learn that Steve has recently gotten chickens. This leads to Andrew letting us know that he has built a worm farm in his garage for better compost. This is an insightful episode!You can connect with Steve on LinkedIn here (https://www.linkedin.com/in/steve-barnard-2b3a181/).  You can also learn more about The Link Group and LinkEQ by visiting their website: http://tlg.com/If you missed our most recent webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, you can check out the on-demand version here: https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkAYou can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We continue our special thought leadership series this week with another great guest. Joining Brian Lamar, Producer Brian, and Andrew DeCilles on this episode is Steve Barnard, the Senior Vice President at The Link Group, to discuss healthcare research. Before we jump into the interview, Brian Lamar confesses he got the Intellicast Twitter account suspended by changing the birthday settings. (Update: It’s now back up and running!) The revelation leaves Producer Brian a bit perplexed. We then jump into the interview with Steve. It starts with the guys learning about Steve’s background and what his current role is at The Link Group. We then jump into discussing healthcare research, starting off with a discussion if COVID-19 has had an impact, if there had been any changes in methodology, and if Steve had seen any changes in response rates. This leads into some tips on if certain questions should be included in the research. This leads to a discussion around The Link Group’s new report using their unique methodology called LinkEQ (Emotional Measurement Research) that focuses on primary care physicians. They guys discuss the goals of the research, a quick review of LinkEQ, and some of the key findings. The guys then discuss data quality in healthcare research, and if there are any differences when compared to consumer research. We then get a bit philosophical when Andrew and Steve discuss the impact of the research they do on the world and how they feel about it. In the last segment of the interview, we do an abbreviated version of the 4 P’s and learn that Steve has recently gotten chickens. This leads to Andrew letting us know that he has built a worm farm in his garage for better compost. This is an insightful episode! You can connect with Steve on LinkedIn here (<a href="https://www.linkedin.com/in/steve-barnard-2b3a181/" rel="nofollow" target="_blank">https://www.linkedin.com/in/steve-barnard-2b3a181/</a>). You can also learn more about The Link Group and LinkEQ by visiting their website: <a href="http://tlg.com/" rel="nofollow" target="_blank">http://tlg.com/</a> If you missed our most recent webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, you can check out the on-demand version here: <a href="https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkA" rel="nofollow" target="_blank">https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkA</a> You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at <a href="http://www.emi-rs.com/connector/" rel="nofollow" target="_blank">www.emi-rs.com/connector/</a>. The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: <a href="http://www.emi-rs.com/the-sample-landscape/" rel="nofollow" target="_blank">http://www.emi-rs.com/the-sample-landscape/</a> You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: <a href="https://emi-rs.com/covid-19-research-and-resources/" rel="nofollow" target="_blank">https://emi-rs.com/covid-19-research-and-resources/</a> Got a suggestion or feedback? Reach out to us at Intellicast@emi<a href="http://-rs.com" rel="nofollow" target="_blank">-rs.com</a>, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

S3E32 - Talking Healthcare Research with Steve Barnard of The Link Group