Brad Paton's guest appearances

Brad Paton

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Champions of Digital

Petra Sittig

Mark Cuban

Andy Miller

LeBron James

Chris Harris

Michael Conley

Paul Greenberg

David MacKay

Andrew Collins

Dennis Yu

Rob Mills

Ben Reynolds

Josh Tucker

Tim Kelsey

Paul Rogers

Sally Phillips

OwlTail

    “Seeing what a difference sport can make in people’s lives and using digital channels to connect them to that can be a really powerful thing.”    — Brad PatonIn this episode we talk to Brad Paton, Head of Digital at AFL club Richmond. We catch Brad in the middle of one of Richmond’s most successful seasons for many years. He talks to us about the impact the team’s on-field success has on his ability to connect with and grow the club’s fan base.Brad has a team of 7 people who focus on content production, social media and web production. The team has two key areas of focus: driving membership sales through digital and supporting commercial partnerships. Brad talks about the example of the commercial partnership they have with Bang &amp; Olufsen, for whom they developed an integrated marketing campaign called Jungle Beats that allowed players to curate their own playlists and share with fans.Brad talks about the balance between running an internal digital marketing agency as well as an always-on, internal news agency. He talks about his career, whether he is really an Essendon or a Richmond supporter, the Telstra online rights deal, the role of Facebook in connecting with fans and how virtual reality could be the next big thing for sport.

<blockquote> “Seeing what a difference sport can make in people’s lives and using digital channels to connect them to that can be a really powerful thing.” </blockquote> — Brad Paton In this episode we talk to Brad Paton, Head of Digital at AFL club Richmond. We catch Brad in the middle of one of Richmond’s most successful seasons for many years. He talks to us about the impact the team’s on-field success has on his ability to connect with and grow the club’s fan base.Brad has a team of 7 people who focus on content production, social media and web production. The team has two key areas of focus: driving membership sales through digital and supporting commercial partnerships. Brad talks about the example of the commercial partnership they have with Bang &amp; Olufsen, for whom they developed an integrated marketing campaign called Jungle Beats that allowed players to curate their own playlists and share with fans.Brad talks about the balance between running an internal digital marketing agency as well as an always-on, internal news agency. He talks about his career, whether he is really an Essendon or a Richmond supporter, the Telstra online rights deal, the role of Facebook in connecting with fans and how virtual reality could be the next big thing for sport.

Brad Paton - Head of Digital at Richmond Football Club

On this week's episode Sean catches up Brad Paton, Head of Digital for the Richmond Football Club. Sean chats to Brad about his role in the early days of AFL internet with Essendon through to his current role at Richmond and how the Tigers engage their passionate fans, the Tiger Army. Full show notes - https://sportsgeekhq.com/podcast/richmond-tigers-brad-paton/

On this week's episode Sean catches up Brad Paton, Head of Digital for the Richmond Football Club. Sean chats to Brad about his role in the early days of AFL internet with Essendon through to his current role at Richmond and how the Tigers engage their passionate fans, the Tiger Army. Full show notes - <a href="https://sportsgeekhq.com/podcast/richmond-tigers-brad-paton/" rel="nofollow" target="_blank">https://sportsgeekhq.com/podcast/richmond-tigers-brad-paton/</a>

Digital in Tigerland with Brad Paton