Steve Tso's guest appearances

Steve Tso

The YourLIVINGBrand.live show

The VP Marketing Show 

Dorie Clark

Mark Allen

Seth Godin

Lisa Dawson

Stu Heinecke

Brian Burke

Bill Harper

John David Mann

Chris Paradiso

Steve Sims

Tim Brown

Bob Burg

Ryan Hanley

Tom Ziglar

Andy Storch

OwlTail

Marketing has gone a long way since the days of actual door-knocking and mailing ads. The future of marketing is digital, and it is the challenge of every marketer to cut through all the noise and become relevant to prospective clients. Steve Tso, an expert B2B marketer and the Founder of Cyber Business Review, believes that the future of marketing is, in many ways, going back to the basics. He considers all the sophisticated marketing tools we now have are secondary. At the end of the day, effective marketing is all about pipeline and sales. Listen in as he joins Ben Baker on the episode to talk about customer experience, relevant marketing, and the future of marketing in the context of the COVID-19 crisis.

Justifying The Existence Of Marketing For The Future With Steve Tso

He built a community with crazy-high levels of engagement amongst his most important customers and prospects. He led with value, real value, and fought back internal departments and partners who wanted to jump in and extract value at the expense of the bigger prize. He built relationships, pipeline, and revenue, and he’s got the numbers to prove it. This is an inspiring story of challenging conventional B2B norms and staying laser-focused on customer experience and big long-term wins. Say hello to Symantec’s Steve Tso.

Building High-Value Relationships with Co-Authored Content & Real Community featuring Steve Tso