Geoff Kendall's guest appearances

Geoff Kendall

The NTM Growth Marketing Podcast

Corporate Sustainability with Philip Beere

Sustainability Scorecard Stories

David Katz

Andrew Yang

Kathy Caprino

Ken Davenport

Andy Keller

Les McKeown

Moe Carrick

Mariza Snyder

Tommy Sobel

Vicki Saunders

Tom Cronin

Allison Maslan

Jorge Lopez

JANINE BENYUS

Howard Ross

OwlTail

In this conversation with Geoff Kendall, the CEO of Future Fit Business, we discuss how the traditional business models of today have placed tremendous strain on the natural processes that society depends upon.  Because of the damage being done to Earth’s life support systems, Geoff shares why it is so important to protect the possibility that humans and other life can flourish on Earth forever by being environmentally restorative, socially just and economically inclusive. Using the Future Fit Business Benchmark, companies and organizations discover how to create goals by translating systems science into practical tools, starting with a clear definition of the extra-financial break-even point that all companies must strive to reach.  With these new kinds of metrics, companies focus on the destination, which enables them to measure the gap between their current performance and necessary performance for positive impact. Inspired to learn more about the benchmark for long-term business success? Stay tuned as we dive into how companies can make progress toward a flourishing future with Future Fit.

In this conversation with Geoff Kendall, the CEO of Future Fit Business, we discuss how the traditional business models of today have placed tremendous strain on the natural processes that society depends upon.  Because of the damage being done to Earth’s life support systems, Geoff shares why it is so important to protect the possibility that humans and other life can flourish on Earth forever by being environmentally restorative, socially just and economically inclusive. Using the Future Fit Business Benchmark, companies and organizations discover how to create goals by translating systems science into practical tools, starting with a clear definition of the extra-financial break-even point that all companies must strive to reach.  With these new kinds of metrics, companies focus on the destination, which enables them to measure the gap between their current performance and necessary performance for positive impact. Inspired to learn more about the benchmark for long-term business success? Stay tuned as we dive into how companies can make progress toward a flourishing future with Future Fit.

SFH #48: A New Benchmark for Sustainable Success with Geoff Kendall, CEO of Future Fit Business

Dr Geoff Kendall is an entrepreneur whose experience spans sustainability consulting, high-tech startups, corporate communications and academic research. Geoff holds a PhD in artificial intelligence, and has co-founded two software businesses. The second of these was acquired by a global technology company, where Geoff went on to serve as marketing director for three years. Geoff switched careers in 2010, joining London-based think-tank SustainAbility, and for four years he led the communications team and advised some of the world’s biggest corporations on sustainable business models. In so doing he realised that there was no reliable way to measure how sustainable a company is now, and how much more it needs to do, and he wanted to fix that. So in early 2014 Geoff left to set up Future-Fit Foundation. In this episode, the following topics are discussed:  The Industrial Revolution and the past 250 years The Wealth of Nations — makes economic assumptions — that infinite growth is possible Infinite growth is not possible or desirable Growth vs. Sustainability Defining growth The good side of GDP Future Fit — the need to have a clear destination when setting sustainability goals Karl-Henrik Robert — the rules of the game that humans can flourish Business can only thrive if society as a whole flourishes Investment banking and the natural environment Indexes are missing necessary factors across sectors Some sectors have systematic problems We must get beyond assessment as defined by reporting mechanisms  Future Fit is a management tool to assess progress 450 pages of guidance to map and track Disconnect in terms of what companies provide and what investors want — does a rating tell an investor anything meaningful? Trajectory — and credible story The bell curve of companies on the sustainability path Security of supply Companies that is paying attention and reducing impact — it is indicative of a better management team — resulting in better financial performance Systemic risks that business is exposed to SDG’s and Future Fit The Future Fit Development Council Future Fit Crash Course A lot of MBA programs do not talk about environmental impact Reevaluating company mission and purpose'  NOTES and RESOURCES Geoff Kendall Global Green Growth Institute (GGGI) Paul Ekins   Karl-Henrik Robert  Future-Fit Business Benchmark  ABOUT PHILIP BEERE Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with Philip at www.philipjames.co  LinkedIn Facebook Instagram

Dr Geoff Kendall is an entrepreneur whose experience spans sustainability consulting, high-tech startups, corporate communications and academic research. Geoff holds a PhD in artificial intelligence, and has co-founded two software businesses. The second of these was acquired by a global technology company, where Geoff went on to serve as marketing director for three years. Geoff switched careers in 2010, joining London-based think-tank SustainAbility, and for four years he led the communications team and advised some of the world’s biggest corporations on sustainable business models. In so doing he realised that there was no reliable way to measure how sustainable a company is now, and how much more it needs to do, and he wanted to fix that. So in early 2014 Geoff left to set up Future-Fit Foundation. In this episode, the following topics are discussed: <ul> <li>The Industrial Revolution and the past 250 years</li> <li>The Wealth of Nations — makes economic assumptions — that infinite growth is possible</li> <li>Infinite growth is not possible or desirable</li> <li>Growth vs. Sustainability</li> <li>Defining growth</li> <li>The good side of GDP</li> <li>Future Fit — the need to have a clear destination when setting sustainability goals</li> <li>Karl-Henrik Robert — the rules of the game that humans can flourish</li> <li>Business can only thrive if society as a whole flourishes</li> <li>Investment banking and the natural environment</li> <li>Indexes are missing necessary factors across sectors</li> <li>Some sectors have systematic problems</li> <li>We must get beyond assessment as defined by reporting mechanisms </li> <li>Future Fit is a management tool to assess progress</li> <li>450 pages of guidance to map and track</li> <li>Disconnect in terms of what companies provide and what investors want — does a rating tell an investor anything meaningful?</li> <li>Trajectory — and credible story</li> <li>The bell curve of companies on the sustainability path</li> <li>Security of supply</li> <li>Companies that is paying attention and reducing impact — it is indicative of a better management team — resulting in better financial performance</li> <li>Systemic risks that business is exposed to</li> <li>SDG’s and Future Fit</li> <li>The Future Fit Development Council</li> <li>Future Fit Crash Course</li> <li>A lot of MBA programs do not talk about environmental impact</li> <li>Reevaluating company mission and purpose'</li> </ul> NOTES and RESOURCES <a href="https://www.linkedin.com/in/geoffkendall/" rel="nofollow" target="_blank">Geoff Kendall</a> <a href="http://gggi.org/" rel="nofollow" target="_blank">Global Green Growth Institute (GGGI)</a> <a href="http://www.greengrowthknowledge.org/person/paul-ekins" rel="nofollow" target="_blank">Paul Ekins</a> <a href="https://www.sustainabilityprofessionals.org/category/karl-henrik-robert" rel="nofollow" target="_blank"> Karl-Henrik Robert</a> <a href="http://futurefitbusiness.org/" rel="nofollow" target="_blank">Future-Fit Business Benchmark</a> ABOUT PHILIP BEERE Philip is host of Corporate Sustainability; the podcast that explores companies and people who inspire innovation, improvement, and sustainable business practices through purpose-driven missions and initiatives. Philip is a longtime marketer, who consults companies on how to use stories and narrative to help build their brands.  He says sustainability stories are one of the most powerful ways companies can manage their reputations. Connect with Philip at <a href="http://www.philipjames.co" rel="nofollow" target="_blank">www.philipjames.co</a> <a href="https://www.linkedin.com/in/philipbeere/" rel="noopener nofollow" target="_blank">LinkedIn</a> <a href="https://www.facebook.com/philipb07" rel="nofollow" target="_blank">Facebook</a> <a href="https://www.instagram.com/philipjames360/" rel="nofollow" target="_blank">Instagram</a>

Future-Fit → Geoff Kendall: Connecting Sustainabilty Performance to Investment Attractiveness