George Revutsky's guest appearances

George Revutsky

SaaS Interviews with CEOs, Startups, Founders

Bill Gates

Rob Walch

Neil Patel

Barbara Corcoran

Chris Guillebeau

Brian Scudamore

Wade Foster

Aaron Fifield

Drew Canole

Tony Robbins

Omar Zenhom

Webinar Ninja

Laura Roeder

Melanie Duncan

Bernie Sanders

OwlTail

George Revutsky, CMO for Soothe – the world’s largest on-demand massage service. He’s also the CEO of ROIworks – a growth agency that runs growth and build growth agency teams for funded startup and Fortune 1000 companies like Headspace, TriNet and Original Stitch just to name a few. Listen as George talks about how he generated double digit revenue for Soothe in straight 11 months. Famous Five:  Favorite Book? – Don’t Make Me Think What CEO do you follow? – Aaron Levie   Favorite online tool? — Optimizely and Hotjar Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? – “Knew the value of moderated user testing and customer development when founding companies or evaluating product”    Time Stamped Show Notes:  01:10 – Nathan introduces George to the show 01:48 – ROIworks started as an agency 10 years ago   02:12 – Used digital tools such as aid acquisition, A/B testing etc. for a series of experiment   02:40 – Typically, they would make some kind of retainer 03:15 – They used to have 3-6 months contract   03:40 – Shifted to monthly   03:51 – Average pay per customer   04:00 - $ 240,000 per customer   04:05 – Number of total unique customers   04:25 – Worked for hundreds for the last 15 years   04:45 – First year revenue 05:05 – ROIworks is making roughly around $ 2 million a year 05:15 – 12 people in the team 05:30 – ROIworks changed their model   05:43 – Used to have smaller retainers 06:16 – Now they’re getting larger retainers and less clients   06:25 – They’re getting deeper with these Series A and B clients     06:30 – Monthly head count expenses 06:50 – Agencies should retain a 25% percent after all the expenses 07:20 – What George does with the cash flow as the CEO   07:40 – “We like to be conservative and be safe for our team members” 07:50 – Keeping some cash in the bank 08:04 – Give bonuses to team that is coming from the cash flow   08:54 – How Soothe works with ROIworks   09:00 – The founder of Soothe invested in one of George’s startup 09:15 – George takes a leave from 6-12 months   09:27 – George co-founded SplendidLabs during his leave 09:50 – It is a machine-learning based personal shopping assistance 10:08 – Sold it because they can’t find a particular market fit   11:13 – Became friends with the owner of Merlin of Soothe   11:40 – George started providing ROIworks’ discounted marketing services to  Soothe to help the beta testing 12:21 – Soothe grew steadily and Merlin got Angel funding 12:33 – Soothe got Series A for $ 10.6 million 13:00 – Merlin asked Gerry if he can worked with Soothe in Hollywood 13:35 – They got 3 months of dramatic revenue bills 13:51 – Merlin hired George directly as the contract CMO 14:30 – Able to put together 11 straight months of double digit growth 14:45 – The growth led to their Series B which is for $ 35 million 14:55 – ZEO is their biggest competitor     15:10 – Created a playbook to acquire customer   15:30 – Doing Facebook advertising, AdWords, re-marketing and a lot of paid ads 16:00 – Paid acquisition is foolproof 16:17 – Soothe was in the Ellen show for Mother’s Day 16:59 – Who to approach with the Ellen team   17:45 – Connect with George through george@roiworks.com and ROIworks.com 19:00 - The Famous Five    3 Key Points:  Make your team members happy – it will boost their confidence and will reflect to their work. Be happy on being a part of one’s success. There are tons of ways to acquire customer – you just have to find what works best.    Resources Mentioned:  Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers. Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks – The site Nathan uses to manage his invoices and accounts. Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. ROIworks.com – George’s business website george@roiworks.com – George’s email address Show Notes provided by Mallard Creatives 

George Revutsky, CMO for Soothe – the world’s largest on-demand massage service. He’s also the CEO of ROIworks – a growth agency that runs growth and build growth agency teams for funded startup and Fortune 1000 companies like Headspace, TriNet and Original Stitch just to name a few. Listen as George talks about how he generated double digit revenue for Soothe in straight 11 months. Famous Five: <ul> <li>Favorite Book? – Don’t Make Me Think</li> <li>What CEO do you follow? – Aaron Levie</li> </ul> <ul> <li>Favorite online tool? — Optimizely and Hotjar</li> <li>Do you get 8 hours of sleep?— No</li> <li>If you could let your 20 year old self know one thing, what would it be? – “Knew the value of moderated user testing and customer development when founding companies or evaluating product”</li> </ul> Time Stamped Show Notes: <ul> <li>01:10 – Nathan introduces George to the show</li> <li>01:48 – ROIworks started as an agency 10 years ago</li> <li> <ul> <li>02:12 – Used digital tools such as aid acquisition, A/B testing etc. for a series of experiment</li> </ul> </li> <li>02:40 – Typically, they would make some kind of retainer</li> <li>03:15 – They used to have 3-6 months contract</li> <li> <ul> <li>03:40 – Shifted to monthly</li> </ul> </li> <li>03:51 – Average pay per customer</li> <li> <ul> <li>04:00 - $ 240,000 per customer</li> </ul> </li> <li>04:05 – Number of total unique customers</li> <li> <ul> <li>04:25 – Worked for hundreds for the last 15 years</li> </ul> </li> <li>04:45 – First year revenue</li> <li>05:05 – ROIworks is making roughly around $ 2 million a year</li> <li>05:15 – 12 people in the team</li> <li>05:30 – ROIworks changed their model</li> <li> <ul> <li>05:43 – Used to have smaller retainers</li> <li>06:16 – Now they’re getting larger retainers and less clients</li> <li> <ul> <li>06:25 – They’re getting deeper with these Series A and B clients</li> </ul> </li> </ul> </li> <li>06:30 – Monthly head count expenses</li> <li>06:50 – Agencies should retain a 25% percent after all the expenses</li> <li>07:20 – What George does with the cash flow as the CEO</li> <li> <ul> <li>07:40 – “We like to be conservative and be safe for our team members”</li> <li>07:50 – Keeping some cash in the bank</li> <li>08:04 – Give bonuses to team that is coming from the cash flow</li> </ul> </li> <li>08:54 – How Soothe works with ROIworks</li> <li> <ul> <li>09:00 – The founder of Soothe invested in one of George’s startup</li> <li>09:15 – George takes a leave from 6-12 months</li> <li> <ul> <li>09:27 – George co-founded SplendidLabs during his leave</li> <li>09:50 – It is a machine-learning based personal shopping assistance</li> <li>10:08 – Sold it because they can’t find a particular market fit</li> </ul> </li> <li>11:13 – Became friends with the owner of Merlin of Soothe</li> <li> <ul> <li>11:40 – George started providing ROIworks’ discounted marketing services to  Soothe to help the beta testing</li> <li>12:21 – Soothe grew steadily and Merlin got Angel funding</li> <li>12:33 – Soothe got Series A for $ 10.6 million</li> <li>13:00 – Merlin asked Gerry if he can worked with Soothe in Hollywood</li> <li>13:35 – They got 3 months of dramatic revenue bills</li> <li>13:51 – Merlin hired George directly as the contract CMO</li> <li>14:30 – Able to put together 11 straight months of double digit growth</li> <li>14:45 – The growth led to their Series B which is for $ 35 million</li> <li>14:55 – ZEO is their biggest competitor</li> </ul> </li> </ul> </li> <li>15:10 – Created a playbook to acquire customer</li> <li> <ul> <li>15:30 – Doing Facebook advertising, AdWords, re-marketing and a lot of paid ads</li> <li>16:00 – Paid acquisition is foolproof</li> <li>16:17 – Soothe was in the Ellen show for Mother’s Day</li> <li>16:59 – Who to approach with the Ellen team</li> </ul> </li> <li>17:45 – Connect with George through george@roiworks.com and <a href="http://ROIworks.com" rel="nofollow" target="_blank">ROIworks.com</a></li> <li>19:00 - The Famous Five</li> </ul> 3 Key Points: <ul> <li>Make your team members happy – it will boost their confidence and will reflect to their work.</li> <li>Be happy on being a part of one’s success.</li> <li>There are tons of ways to acquire customer – you just have to find what works best.</li> </ul> Resources Mentioned: <ul> <li>Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.</li> <li>Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.</li> <li>Freshbooks – The site Nathan uses to manage his invoices and accounts.</li> <li>Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+</li> <li>Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.</li> <li><a href="http://ROIworks.com" rel="nofollow" target="_blank">ROIworks.com</a> – George’s business website</li> <li>george@roiworks.com – George’s email address</li> <li>Show Notes provided by Mallard Creatives</li> </ul>

EP 453: $2M Agency Helps Brands Raise Capital, IPO, Sell, with ROIworks CEO George Revutsky