Russell Scherwin's guest appearances

Russell Scherwin

Storytelling for Sales Podcast

Sales Code Leadership Podcast

Matt Schatz

Russell Brunson

Mike Harris

Bruce Linton

Jamie Shanks

Alan Sears

Julie Hansen

Lorenzo Gomez

Nick Shaw

Deb Calvert

Steve Benson

Guy Pearson

Ian Moyse

Bill Jensen

Eli Fathi

OwlTail

Our guest on the Sales Code Ltd Leadership Podcast this week is Russell ScherwinRussell Scherwin has been described as a go-to-market unicorn.  An accomplished CMO and CRO, as well as an overachieving experience in individual sales and product marketing roles, Russell has driven growth through cross-functional leadership and collaboration.  Russell currently leads a boutique GTM advisory firm that helps leaders identify and pull the meaningful levers, spanning sales and marketing strategy and execution, that will unlock growth potential.  He's focused on working with passionate innovators to monetize meaningful missions.    Russell was previously CRO for FPX, a Private Equity backed SaaS organization that exited to TA Associated, returning 5X PE funds invested.  Prior to that he was CMO for Watson Commerce at IBM, where he was asked to scale the go-to-market model built while leading the business unit's NA sales organization.  Whether it’s a sales, marketing, revenue or consultant title, Russell is known for his energy and passion for the growth mission at hand.  Thank you, Russell for a fascinating insight into what makes a great sales leader.#leaders #teamwork #employeeengagment #companyculturematters #coachingskills #cliftonstrengths

Our guest on the Sales Code Ltd Leadership Podcast this week is Russell Scherwin Russell Scherwin has been described as a go-to-market unicorn. An accomplished CMO and CRO, as well as an overachieving experience in individual sales and product marketing roles, Russell has driven growth through cross-functional leadership and collaboration. Russell currently leads a boutique GTM advisory firm that helps leaders identify and pull the meaningful levers, spanning sales and marketing strategy and execution, that will unlock growth potential. He's focused on working with passionate innovators to monetize meaningful missions. Russell was previously CRO for FPX, a Private Equity backed SaaS organization that exited to TA Associated, returning 5X PE funds invested. Prior to that he was CMO for Watson Commerce at IBM, where he was asked to scale the go-to-market model built while leading the business unit's NA sales organization. Whether it’s a sales, marketing, revenue or consultant title, Russell is known for his energy and passion for the growth mission at hand. Thank you, Russell for a fascinating insight into what makes a great sales leader. #leaders #teamwork #employeeengagment #companyculturematters #coachingskills #cliftonstrengths

Episode 18 - Russell Scherwin

Ed Bilat

Leading commerce strategy, sales, marketing, and consulting teams for over 20 years, Russell has worked with hundreds of organizations in shaping go-to-market strategies and execution plans. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, strategy, humor, and leadership into a deeply relevant, and entertaining message.  WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:  How Russell made the unlikely move from software engineer into sales Why all sales are transitioning into the Consulting mode Why Maximizing outcome while Minimizing effort is the only thing that matters How can you use AI to drive intimacy with Customers? How does storytelling help drive sales in digital commerce Why did Carhartt’s sales (a U.S.-based apparel company founded in 1889) skyrocket after “Interstellar” movie release What is the Game Changer for online selling today? What challenges are facing many of today’s sales leaders What does the Art of Storytelling mean to Russell Scherwin?   SHOW NOTES [00:31] Intro and Our Guest’s profile [01:28] Welcome Russell Scherwin [01:35] GPS analogy [02:22] Vast sales experience [04:28] Software Engineer going into Sales? [05:04] Personal motivation [05:08] Transitioning to the Consulting model [06:05] Mistakes people make in sales [06:28] Qualification and time management [09:23] Maximizing outcome while Minimizing effort [09:41] Learning to depend on other people [09:59] How to build great teams [10:40] Why the Technology industry? [11:38] Why AI? [12:34] Using AI to drive intimacy with Customers [17:19] Sequencing products with the consumer’s want [17:26] How AI functions in the modern day commerce space [19:01] How Storytelling helps sales [22:20] Leadership circle [22:45] Learning from others [23:08] “Trust but Verify” [23:22] How to Hire great people [23:46] Factors that make up an A-player [24:54] Suit profile to the type of market [26:11] Intellectual curiosity [25:59] What does the Art of Storytelling mean to Russell? [27:54] Contact information [28:30] Outro  WAYS TO CONTACT RUSSELL: IBM Website LinkedIn  

Leading commerce strategy, sales, marketing, and consulting teams for over 20 years, Russell has worked with hundreds of organizations in shaping go-to-market strategies and execution plans. With a passion for technology’s socio-economic impact, Russell is known for expertly fusing economics, strategy, humor, and leadership into a deeply relevant, and entertaining message.  WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: <ul> <li>How Russell made the unlikely move from software engineer into sales</li> <li>Why all sales are transitioning into the Consulting mode</li> <li>Why Maximizing outcome while Minimizing effort is the only thing that matters</li> <li>How can you use AI to drive intimacy with Customers?</li> <li>How does storytelling help drive sales in digital commerce</li> <li>Why did Carhartt’s sales (a U.S.-based apparel company founded in 1889) skyrocket after “Interstellar” movie release</li> <li>What is the Game Changer for online selling today?</li> <li>What challenges are facing many of today’s sales leaders</li> <li>What does the Art of Storytelling mean to Russell Scherwin?</li> <li>  SHOW NOTES [00:31] Intro and Our Guest’s profile [01:28] Welcome Russell Scherwin [01:35] GPS analogy [02:22] Vast sales experience [04:28] Software Engineer going into Sales? [05:04] Personal motivation [05:08] Transitioning to the Consulting model [06:05] Mistakes people make in sales [06:28] Qualification and time management [09:23] Maximizing outcome while Minimizing effort [09:41] Learning to depend on other people [09:59] How to build great teams [10:40] Why the Technology industry? [11:38] Why AI? [12:34] Using AI to drive intimacy with Customers [17:19] Sequencing products with the consumer’s want [17:26] How AI functions in the modern day commerce space [19:01] How Storytelling helps sales [22:20] Leadership circle [22:45] Learning from others [23:08] “Trust but Verify” [23:22] How to Hire great people [23:46] Factors that make up an A-player [24:54] Suit profile to the type of market [26:11] Intellectual curiosity [25:59] What does the Art of Storytelling mean to Russell? [27:54] Contact information [28:30] Outro </li> <li>WAYS TO CONTACT RUSSELL:</li> <li><a href="https://www.ibm.com/customer-engagement/commerce" rel="nofollow" target="_blank">IBM Website</a></li> <li><a href="https://www.linkedin.com/in/rscherwin/" rel="nofollow" target="_blank">LinkedIn</a> </li> </ul>

e002- " Can AI drive intimacy with Customers?" | Ed Bilat with Russell Scherwin, Chief Marketing Officer at  IBM Watson Commerce