Charlie Liang's guest appearances

Charlie Liang

If You Market

Millennial Sales 

Kaizen Podcast

The Long Game

Neil Patel

David Campbell

David Meltzer

Sean Campbell

Laurel Mintz

Aaron Ross

David Reske

Jeff White

Ryan Williams

Scott Carson

Kelsey Johnson

Randy Frisch

Casey Cheshire

John Allen

Michael Collins

OwlTail

It can be daunting if you're a startup looking to build a marketing team from scratch. But according to Charlie Liang, Head of Marketing at Finch, the key is to hire generalists who can adapt to changes as the company grows.In this episode, Charlie discussed the challenges of building a marketing team in early-stage startups and shared insights on prioritizing and investing in marketing efforts with limited resources.Overall, the key to getting buy-in and building trust is through transparent communication and accountability. By presenting ideas and plans, asking for feedback, and being accountable for progress and adjustments made to the plan, you can build trust and get buy-in from your team.TopicsBuilding a Marketing Team Prioritizing Marketing FocusMarketing Strategies That WorkedPrinciples of PrioritizationLearning from Mistakes in Building a Marketing FunctionTactical Communication Strategies Previous Experience and HiringFiltering for Eagerness and Hunger Reinventing Yourself Show LinksVisit FinchConnect with Charlie Liang on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership &amp; Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

It can be daunting if you're a startup looking to build a marketing team from scratch. But according to Charlie Liang, Head of Marketing at Finch, the key is to hire generalists who can adapt to changes as the company grows.In this episode, Charlie discussed the challenges of building a marketing team in early-stage startups and shared insights on prioritizing and investing in marketing efforts with limited resources.Overall, the key to getting buy-in and building trust is through transparent communication and accountability. By presenting ideas and plans, asking for feedback, and being accountable for progress and adjustments made to the plan, you can build trust and get buy-in from your team.Topics<ul><li>Building a Marketing Team </li><li>Prioritizing Marketing Focus</li><li>Marketing Strategies That Worked</li><li>Principles of Prioritization</li><li>Learning from Mistakes in Building a Marketing Function</li><li>Tactical Communication Strategies </li><li>Previous Experience and Hiring</li><li>Filtering for Eagerness and Hunger </li><li>Reinventing Yourself </li></ul>Show Links<ul><li>Visit <a href="https://tryfinch.com/" rel="nofollow" target="_blank">Finch</a></li><li>Connect with Charlie Liang on <a href="https://www.linkedin.com/in/charliecliang/" rel="nofollow" target="_blank">LinkedIn</a> and <a href="https://twitter.com/charliecliang" rel="nofollow" target="_blank">Twitter</a></li><li>Connect with David Khim on <a href="https://www.linkedin.com/in/davidlykhim" rel="nofollow" target="_blank">LinkedIn</a> and <a href="https://twitter.com/davidlykhim?lang=en" rel="nofollow" target="_blank">Twitter</a></li><li>Connect with Omniscient Digital on <a href="https://www.linkedin.com/company/omniscient-digital?trk=public_profile_topcard-current-company" rel="nofollow" target="_blank">LinkedIn</a> or <a href="https://twitter.com/beomniscient_" rel="nofollow" target="_blank">Twitter</a></li></ul>Past guests on The Long Game podcast include: <a href="https://beomniscient.com/blog/morgan-brown-shopify/" rel="nofollow" target="_blank">Morgan Brown (Shopify)</a>, <a href="https://beomniscient.com/blog/ryan-law-animalz/" rel="nofollow" target="_blank">Ryan Law (Animalz)</a>, <a href="https://beomniscient.com/blog/dan-shure-evolving-seo/" rel="nofollow" target="_blank">Dan Shure (Evolving SEO)</a>, <a href="https://beomniscient.com/blog/kaleigh-moore-freelance-writing/" rel="nofollow" target="_blank">Kaleigh Moore (freelancer)</a>, <a href="https://beomniscient.com/blog/eric-siu-clickflow/" rel="nofollow" target="_blank">Eric Siu (Clickflow)</a>, <a href="https://beomniscient.com/blog/the-long-game-peep-laja-social-media-marketing-blogging-launching-businesses/" rel="nofollow" target="_blank">Peep Laja (CXL)</a>, <a href="https://beomniscient.com/blog/chelsea-castle-chili-piper/" rel="nofollow" target="_blank">Chelsea Castle (Chili Piper)</a>, <a href="https://beomniscient.com/blog/the-long-game-tracey-wallace-high-caliber-content-demanding-publishing-cadence/" rel="nofollow" target="_blank">Tracey Wallace (Klaviyo)</a>, <a href="https://beomniscient.com/blog/tim-soulo-ahrefs/" rel="nofollow" target="_blank">Tim Soulo (Ahrefs)</a>, <a href="https://beomniscient.com/blog/ryan-mccready-reforge/" rel="nofollow" target="_blank">Ryan McReady (Reforge)</a>, and many more.Some interviews you might enjoy and learn from:<a href="https://beomniscient.com/blog/dan-shure-evolving-seo/" rel="nofollow" target="_blank">Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)</a><a href="https://beomniscient.com/blog/sam-chapman-aprimo/" rel="nofollow" target="_blank">Building Competitive Marketing Content with Sam Chapman (Aprimo)</a><a href="https://beomniscient.com/blog/blake-burch-shipyard/" rel="nofollow" target="_blank">How to Build the Right Data Workflow with Blake Burch (Shipyard)</a><a href="https://beomniscient.com/blog/alicia-johnston-sprout-social/" rel="nofollow" target="_blank">Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)</a><a href="https://beomniscient.com/blog/ty-magnin-uipath/" rel="nofollow" target="_blank">Purpose-Driven Leadership &amp; Building a Content Team with Ty Magnin (UiPath)</a>Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:<a href="https://beomniscient.com/blog/blue-ocean-red-ocean-seo/" rel="nofollow" target="_blank">Blue Ocean vs Red Ocean SEO</a><a href="https://beomniscient.com/blog/hiring-content-writers-vs-subject-matter-experts/" rel="nofollow" target="_blank">Should You Hire Writers or Subject Matter Experts?</a><a href="https://beomniscient.com/blog/content-growth-overlap/" rel="nofollow" target="_blank">How Do Growth and Content Overlap?</a>Connect with Omniscient Digital on social:Twitter: <a href="https://twitter.com/beomniscient_" rel="nofollow" target="_blank">@beomniscient</a>Linkedin: <a href="https://www.linkedin.com/company/beomniscient/" rel="nofollow" target="_blank">Be Omniscient</a>Listen to more episodes of The Long Game podcast here: <a href="https://beomniscient.com/podcast/" rel="nofollow" target="_blank"></a><a href="https://beomniscient.com/podcast/how" rel="nofollow" target="_blank">https://beomniscient.com/podcast/</a>

Building Marketing Programs and Teams from Scratch and How to Hire Great Marketers with Charlie Liang

Account-Based Marketing is the gold standard for enterprise outreach today and Charlie has more experience operationalizing this than anyone. 

Account-Based Marketing is the gold standard for enterprise outreach today and Charlie has more experience operationalizing this than anyone.

Ep: 9 - Charlie Liang - How to Operationalize Account-Based Marketing

Account-based marketing, at its essence, is looking at accounts first.Not leads. Not individuals. Accounts.In this episode we talk to Charlie Liang, Director of Marketing at Engagio and someone who lives and breathes ABM every day. If you were unclear about exactly what ABM is, you won’t be after listening to this one. And for those of you who are ABM veterans, get ready to learn some things, too.Be sure to check out Engagio.com/orchestration for Engagio’s Marketing Orchestration Playbook.Find a breakdown of this episode here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Account-based marketing, at its essence, is looking at accounts first.Not leads. Not individuals. Accounts.In this episode we talk to Charlie Liang, Director of Marketing at <a href="http://www.engagio.com/" rel="nofollow" target="_blank">Engagio</a> and someone who lives and breathes ABM every day. If you were unclear about exactly what ABM is, you won’t be after listening to this one. And for those of you who are ABM veterans, get ready to learn some things, too.Be sure to check out <a href="http://engagio.com/orchestration" rel="nofollow" target="_blank">Engagio.com/orchestration</a> for Engagio’s Marketing Orchestration Playbook.Find a breakdown of this episode <a href="http://www.mountaintopdata.com/2017/08/18/1-charlie-liang/" rel="nofollow" target="_blank">here</a>. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

2: Account-Based Marketing: What It Is, What It Isn’t, and How to Get Started w/ Charlie Liang 