Bartow Elmore's guest appearances

Bartow Elmore

The Road to Now

SikhArchive

Croptastic the InnerPlant Podcast

Roger McNamee

Tyler Mahan Coe

Benjamin Franklin

Jimmy Carter

Caitlin Doughty

Lance Armstrong

Douglas Brinkley

Andrew Polk

Dietrich Bonhoeffer

Charles Darwin

Lisa Fine

Woodrow Wilson

Pete Souza

Greg Jackson

Nancy Mitchell

OwlTail

This is a special super-sized episode featuring Bart Elmore, Associate Professor of Environmental and Business History at The Ohio State University and author of a fascinating new book called, “Seed Money: Monsanto’s Past and Our Food Future.” Bart joins the show to talk about his book and to give us a peek into the impact of Monsanto’s agricultural legacy.

Episode 22: Bartow Elmore

Coca-Cola is one of the most well-known products on planet earth, but did you ever wonder how a brown fizzy drink fueled the rise of a corporate juggernaut? The answer, says Ohio State historian Bartow Elmore, has everything to do with its business structure. In this episode, Bart offers his take on how Coke went from Atlanta soda parlors in the late 19th century to markets across the globe in less than a century, all along reaping tremendous benefits from public infrastructure while passing the bulk of its environmental costs on to others.  Bart also talks about the difficulties of doing research on powerful corporations, why he thinks we should care about environmental history, and the meaning of what he calls “Coca-Cola Capitalism.” Dr. Bartow Elmore is Associate Professor of History at The Ohio State University. His book, Citizen Coke: The Making of Coca-Cola Capitalism (W.W. Norton, 2015) won the Axiom Business Book Award for best business commentary in 2015 and the Council of Graduate Schools 2016 Gustave O. Arlt Award in the Humanities. He is currently researching the history of Monsanto. You can follow him on twitter at @BartElmore. You can get Citizen Coke on audiobook at libro.fm.  Click here &amp; enter promo code RTN at checkout to get this book &amp; 3 more for just $15! The Road to Now is part of the Osiris Podcast Network. This episode was edited by Gary Fletcher.

Coca-Cola is one of the most well-known products on planet earth, but did you ever wonder how a brown fizzy drink fueled the rise of a corporate juggernaut? The answer, says Ohio State historian Bartow Elmore, has everything to do with its business structure. In this episode, Bart offers his take on how Coke went from Atlanta soda parlors in the late 19th century to markets across the globe in less than a century, all along reaping tremendous benefits from public infrastructure while passing the bulk of its environmental costs on to others.  Bart also talks about the difficulties of doing research on powerful corporations, why he thinks we should care about environmental history, and the meaning of what he calls “Coca-Cola Capitalism.” <a href="http://www.bartelmore.com/" rel="nofollow" target="_blank">Dr. Bartow Elmore</a> is Associate Professor of History at <a href="https://history.osu.edu/people/elmore.83" rel="nofollow" target="_blank">The Ohio State University</a>. His book, <a href="http://www.bartelmore.com/books" rel="nofollow" target="_blank">Citizen Coke: The Making of Coca-Cola Capitalism (W.W. Norton, 2015)</a> won the Axiom Business Book Award for best business commentary in 2015 and the Council of Graduate Schools 2016 Gustave O. Arlt Award in the Humanities. He is currently researching the history of Monsanto. You can follow him on twitter at <a href="https://twitter.com/BartElmore" rel="nofollow" target="_blank">@BartElmore.</a> You can get Citizen Coke on audiobook at <a href="http://libro.fm" rel="nofollow" target="_blank">libro.fm</a>. <a href="https://libro.fm/audiobooks/9781483046143-citizen-coke/referral?rf_code=lfm91369" rel="nofollow" target="_blank"> Click here &amp; enter promo code RTN at checkout</a> to get this book &amp; 3 more for just $15! The Road to Now is part of <a href="http://www.osirispod.com/" rel="nofollow" target="_blank">the Osiris Podcast Network</a>. This episode was edited by Gary Fletcher.

#140 Citizen Coke: The History of Coca-Cola w/ Bartow Elmore 