Joseph Cooke's guest appearances

Joseph Cooke

The Negotiation

Barbara Finamore

Aynne Kokas

Kevin Xu

Ben Robinson

Mark Williams

John Pomfret

Dominic Barton

Matt Sheehan

Craig Smith

Joshua Eisenman

Elliott Zaagman

Michael Zakkour

Anne Stevenson-Yang

Steve Hoffman

Zak Dychtwald

OwlTail

In this episode of The Negotiation podcast, we are thrilled to be joined by Joseph Cooke. Joseph is the Co-Founder and President of WPIC Marketing + Technologies, and he recently returned from his first trip to China in 38 months, having spent a week and a half there. As one of the first North American business people to visit China since the initial COVID lockdowns in 2019, we thought it would be a great opportunity to bring him back on the show to share his insights on the current situation in China. Today, Joseph provides insights into the changes in China he’s seen over the 3 years since he last visited. Our discussion focuses on China's economy and markets, examining how the country is expected to evolve in the future.  We discuss sectors in China that have undergone significant transformations before concluding with a discussion on major upcoming marketing, sales, and shopping events in the country. If you plan to expand your business into this lucrative market or even travel to China in the coming year, don't miss out on this episode. Enjoy! Topics Discussed and Key Points:●      Joseph’s life in China pre-COVID●      Arriving in China and going through the airport●      Domestic travel in China●      Rebuilding connections ●      China’s economy and where it is heading●      China’s welcoming of foreigners post-COVID●      Sectors in China that have seen a drastic metamorphosis●      Changes in the Chinese market over the previous few years●      Habits in China impacted by COVID ●      Micro breakdowns of specific sub-sectors ●      Queens Day and 618- the major holidays in H1 in China

In this episode of <a href="https://www.wpic.co/the-negotiation-podcast/" rel="nofollow" target="_blank">The Negotiation</a> podcast, we are thrilled to be joined by Joseph Cooke. Joseph is the Co-Founder and President of <a href="https://www.wpic.co/" rel="nofollow" target="_blank">WPIC Marketing + Technologies</a>, and he recently returned from his first trip to China in 38 months, having spent a week and a half there. As one of the first North American business people to visit China since the initial COVID lockdowns in 2019, we thought it would be a great opportunity to bring him back on the show to share his insights on the current situation in China. Today, Joseph provides insights into the changes in China he’s seen over the 3 years since he last visited. Our discussion focuses on China's economy and markets, examining how the country is expected to evolve in the future.  We discuss sectors in China that have undergone significant transformations before concluding with a discussion on major upcoming marketing, sales, and shopping events in the country. If you plan to expand your business into this lucrative market or even travel to China in the coming year, don't miss out on this episode. Enjoy! Topics Discussed and Key Points: ●      Joseph’s life in China pre-COVID●      Arriving in China and going through the airport●      Domestic travel in China●      Rebuilding connections ●      China’s economy and where it is heading●      China’s welcoming of foreigners post-COVID●      Sectors in China that have seen a drastic metamorphosis●      Changes in the Chinese market over the previous few years●      Habits in China impacted by COVID ●      Micro breakdowns of specific sub-sectors ●      Queens Day and 618- the major holidays in H1 in China

Joseph Cooke | Boots On The Ground - China's Business Climate Is Booming

Hao Lin

We kicked off talking about what the opportunities for global brands in China at a high level. Joseph talks about the rise of the Internet citizen rate that has skyrocketed over the last dozen years, making it the largest commerce market in the world, as well as the amount of data that can be collected, yet still facing the struggles that the firewall presents. Hao complimented this point by saying that we haven’t even realized half of the potential that the China internet market presents. Hao then encouraged brands to have a China strategy independent of their global strategy as part of a successful entry process.Joseph then spoke about the necessity of having a local ICP and a .cn web domain, saying “Once you have those, then now you’re in the game.” China internet monitors traffic and throttles foreign traffic at peak times prioritizing local traffic which can greatly impact your ability as a brand to be truly alive in the market at the times you really want to be. This last mile of existence in the China market can drastically impact performance. Hao spoke to this explaining that not only must you register your domain in China, you must do it through a Chinese registrar. Hao then spoke to the different techs involved in China and the tremendous value of having all these ecosystem products all interacting with one user on their mobile phone. In China the government and companies know exactly who is behind all those actions because every mobile number must be registered to a real person (no “burner phones” like in the west for instance), so getting a 360 degree view of your customer is far more real and present in China. Joseph then speaks to the speed of tech in China and if you’re not measuring accurately what’s going on every day you’ll quickly be left behind, and this is especially hard if you’re not, as Joseph said earlier, “in the game” locally.The last third of the podcast covers some of the early data that was coming out of the Singles Day shopping extravaganza. Joseph points out the lull tin the market the month ahead of Singles Day that usually happens wasn’t present this year and the trajectory was positive all the way through. Hao then spoke to some of the winning tactics vendors were using this year, using not just gamification but actual game-show-style interactions with their customers, something that has proven highly effective to capture and maintain the attention of buyers. Joseph then talks about the most purchased item categories and how basket and transaction sizes were all up across the board that wasn’t driven by deep discounts like in the past which is a very encouraging sign, and how there is now a major decentralization in web behaviour where customers are going further and wider than ever seeking intel and content and date from a multitude of sources to validate and verify before they make a purchase. Awareness and conviction is being triggered at different stages in the funnel.

We kicked off talking about what the opportunities for global brands in China at a high level. Joseph talks about the rise of the Internet citizen rate that has skyrocketed over the last dozen years, making it the largest commerce market in the world, as well as the amount of data that can be collected, yet still facing the struggles that the firewall presents. Hao complimented this point by saying that we haven’t even realized half of the potential that the China internet market presents. Hao then encouraged brands to have a China strategy independent of their global strategy as part of a successful entry process. Joseph then spoke about the necessity of having a local ICP and a .cn web domain, saying “Once you have those, then now you’re in the game.” China internet monitors traffic and throttles foreign traffic at peak times prioritizing local traffic which can greatly impact your ability as a brand to be truly alive in the market at the times you really want to be. This last mile of existence in the China market can drastically impact performance. Hao spoke to this explaining that not only must you register your domain in China, you must do it through a Chinese registrar.  Hao then spoke to the different techs involved in China and the tremendous value of having all these ecosystem products all interacting with one user on their mobile phone. In China the government and companies know exactly who is behind all those actions because every mobile number must be registered to a real person (no “burner phones” like in the west for instance), so getting a 360 degree view of your customer is far more real and present in China. Joseph then speaks to the speed of tech in China and if you’re not measuring accurately what’s going on every day you’ll quickly be left behind, and this is especially hard if you’re not, as Joseph said earlier, “in the game” locally. The last third of the podcast covers some of the early data that was coming out of the Singles Day shopping extravaganza. Joseph points out the lull tin the market the month ahead of Singles Day that usually happens wasn’t present this year and the trajectory was positive all the way through. Hao then spoke to some of the winning tactics vendors were using this year, using not just gamification but actual game-show-style interactions with their customers, something that has proven highly effective to capture and maintain the attention of buyers. Joseph then talks about the most purchased item categories and how basket and transaction sizes were all up across the board that wasn’t driven by deep discounts like in the past which is a very encouraging sign, and how there is now a major decentralization in web behaviour where customers are going further and wider than ever seeking intel and content and date from a multitude of sources to validate and verify before they make a purchase. Awareness and conviction is being triggered at different stages in the funnel.

Singles Day Recap with Hao Lin of Alibaba Cloud & Joseph Cooke of WPIC Marketing + Technologies

Jacob and Joseph talk us through the beginnings of WPIC and how operations are handled between their original office in Vancouver and their current head office in Beijing. They discuss how company branding changes as the dynamic between the target market and the business itself evolves. In this case, WPIC started out as an SEO service by the Cooke brothers and evolved to become a full-service technology and marketing organization.Brands are looking to China to “move the growth needle”, according to Joseph. More companies today seek partnership opportunities that allow for more direct sales of products and services in order to preserve as much margin as possible. Considering how large the Chinese market is, there is still a lot of untapped opportunity in the country.The Cooke brothers also address fears of Chinese companies “copying” or creating “fakes” of a company’s products. Joseph says that, while this issue dissuades many from entering the Chinese market, “some people look at it as a compliment and an indicator that there's clearly demand [if it’s] worth doing the faking.” He says the solution can be broken down into two steps: creating visibility and taking action. With WPIC’s data-gathering software, Discripto, for example, Jacob and Joseph can pinpoint every single case of copyright infringement and, from there, take the necessary steps to get rid of blatant duplication and fakers.

Jacob and Joseph talk us through the beginnings of WPIC and how operations are handled between their original office in Vancouver and their current head office in Beijing. They discuss how company branding changes as the dynamic between the target market and the business itself evolves. In this case, WPIC started out as an SEO service by the Cooke brothers and evolved to become a full-service technology and marketing organization. Brands are looking to China to “move the growth needle”, according to Joseph. More companies today seek partnership opportunities that allow for more direct sales of products and services in order to preserve as much margin as possible. Considering how large the Chinese market is, there is still a lot of untapped opportunity in the country. The Cooke brothers also address fears of Chinese companies “copying” or creating “fakes” of a company’s products. Joseph says that, while this issue dissuades many from entering the Chinese market, “some people look at it as a compliment and an indicator that there's clearly demand [if it’s] worth doing the faking.” He says the solution can be broken down into two steps: creating visibility and taking action. With WPIC’s data-gathering software, Discripto, for example, Jacob and Joseph can pinpoint every single case of copyright infringement and, from there, take the necessary steps to get rid of blatant duplication and fakers.