James Averdieck
5 Podcast Episodes
How GU and The Coconut Collaborative Scaled from £5m “Challenger” to £20m “Household” Brand - James Averdieck, founder GU & The Coconut Collaborative
How GU and The Coconut Collaborative Scaled from £5m “Challenger” to £20m “Household” Brand - James Averdieck, founder GU & The Coconut Collaborative
James Averdieck founder of GU and The Coconut Collaborative is the next guest on HUNGRY.In 2003, James launched GU secur... Read more
21 Feb 2022
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1hr 20mins
How James Averdieck went from chocolate pudding GUru to Coconut Collaborative King
How James Averdieck went from chocolate pudding GUru to Coconut Collaborative King
Rory Sutherland welcomes James Averdieck to the On Brand Podcast with ALF Insight. James now runs the Coconut Collaborat... Read more
21 Sep 2021
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44mins
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#2 James Averdieck - Founder of GU & The Coconut Collaborative
#2 James Averdieck - Founder of GU & The Coconut Collaborative
For our second episode, we sat down (via Zoom of course) with James Averdeick. Back in 2003, James began his founder jou... Read more
21 Apr 2021
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43mins
Founder of The Coconut Collaborative and GU Chocolate Puds on building 2 insurgent food brands
Founder of The Coconut Collaborative and GU Chocolate Puds on building 2 insurgent food brands
Who manages to create and build not 1 but 2 insurgent food brands that transform categories and what shoppers expect fro... Read more
17 Jul 2019
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23mins
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SheerLuxe Success Stories: James Averdieck, Gü & the Coconut Collaborative
SheerLuxe Success Stories: James Averdieck, Gü & the Coconut Collaborative
In 2003 James Averdieck founded the dessert business Gu, renowned for their glass ramekin souffles 7 years later he sold... Read more
2 Sep 2018
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37mins
