Maddie Croucher's guest appearances

Maddie Croucher

7-Figure Fundraising Podcast

The Human Risk Podcast

Rory Sutherland

James Victore

Jon Levy

David Burkus

Michael Bartlett

Tim Harford

David Spiegelhalter

Gareth Lock

Horst Schulze

Phil Libin

Wiebe Wakker

Robert Frank

Steve Martin

Ben Cohen

Margaret Heffernan

OwlTail

How can charities use Behavioural Science to be more effective at fundraising?   It’s a question a number of listeners have asked me to explore; either because they work for charities or because they want to help their favourite causes to raise more money. Even if neither of those things apply, what we can learn from how charities can be better at raising funds, is relevant in other contexts.My guest on this episode is Maddie Croucher, a behavioural science practitioner who specialises in interventions to support social impact work.  Maddie has boosted fundraising income for Christian Aid, helped improve donor retention for DKMS - an international nonprofit bone marrow donor centre - and developed interventions to tackle malnutrition with The Bill &amp; Melinda Gates Foundation.  She’s also the co-author of a book called Change for Better that provides practical help for fundraisers.In our discussion, we talk about:Change For Better, the book Maddie co-authored - https://www.dsc.org.uk/publication/change-for-better/It's also available on Kindle - https://smile.amazon.co.uk/Change-Better-Bernard-Ross-ebook/dp/B09X5SDBKV/ref=sr_1_1?crid=1UVA9QO1BGHFU&amp;keywords=Change+for+better&amp;qid=1650660657&amp;sprefix=change+for+better%2Caps%2C68&amp;sr=8-1The Jam Experiment — an experiment that highlighted how Choice Overload (having too many options) can make it harder for people to decide, so they often don’t bother. https://medium.com/@FlorentGeerts/the-jam-experiment-how-choice-overloads-makes-consumers-buy-less-d610f8c37b9bCharity Water - a charity that seeks to address the fact that 771 million people lack basic access to clean and safe drinking water. https://www.charitywater.org/Wikipedia’s annual fundraising - https://medium.com/@chriskfundraising/why-doesnt-social-proof-work-for-wikipedia-fundraising-65d55a047911The Pillion Trust’s ‘Fuck The Poor’ campaign - https://www.youtube.com/watch?v=rElgYNemi1AGift Aid, the UK scheme that allows taxpayers to increase teh size of tier charitable donations by reclaiming tax - https://www.cafonline.org/my-personal-giving/plan-your-giving/individual-giving-account/how-does-it-work/gift-aidNudgestock, Ogilvy’s Annual Behavioural Science Festival which this year is on June 10th - https://nudgestock.com/The Ogilvy 2022 Behavioural Science Annual Report - https://www.ogilvy.com/ideas/behavioral-science-annual-2022You can follow Maddie on Twitter - https://twitter.com/maddie_croucherTo be notified whenever a new episode of the show comes out, subscribe to the Human Risk podcast newsletter -  https://bit.ly/3skhz1Q

How can charities use Behavioural Science to be more effective at fundraising? It’s a question a number of listeners have asked me to explore; either because they work for charities or because they want to help their favourite causes to raise more money. Even if neither of those things apply, what we can learn from how charities can be better at raising funds, is relevant in other contexts. My guest on this episode is Maddie Croucher, a behavioural science practitioner who specialises in interventions to support social impact work. Maddie has boosted fundraising income for Christian Aid, helped improve donor retention for DKMS - an international nonprofit bone marrow donor centre - and developed interventions to tackle malnutrition with The Bill &amp; Melinda Gates Foundation. She’s also the co-author of a book called Change for Better that provides practical help for fundraisers. In our discussion, we talk about: Change For Better, the book Maddie co-authored - <a href="https://www.dsc.org.uk/publication/change-for-better/" rel="noopener nofollow" target="_blank">https://www.dsc.org.uk/publication/change-for-better/</a> It's also available on Kindle - <a href="https://smile.amazon.co.uk/Change-Better-Bernard-Ross-ebook/dp/B09X5SDBKV/ref" rel="noopener nofollow" target="_blank">https://smile.amazon.co.uk/Change-Better-Bernard-Ross-ebook/dp/B09X5SDBKV/ref</a>=sr_1_1?crid=1UVA9QO1BGHFU&amp;keywords=Change+for+better&amp;qid=1650660657&amp;sprefix=change+for+better%2Caps%2C68&amp;sr=8-1 The Jam Experiment — an experiment that highlighted how Choice Overload (having too many options) can make it harder for people to decide, so they often don’t bother. <a href="https://medium.com/" rel="noopener nofollow" target="_blank">https://medium.com/</a>@FlorentGeerts/the-jam-experiment-how-choice-overloads-makes-consumers-buy-less-d610f8c37b9b Charity Water - a charity that seeks to address the fact that 771 million people lack basic access to clean and safe drinking water. <a href="https://www.charitywater.org/" rel="noopener nofollow" target="_blank">https://www.charitywater.org/</a> Wikipedia’s annual fundraising - <a href="https://medium.com/" rel="noopener nofollow" target="_blank">https://medium.com/</a>@chriskfundraising/why-doesnt-social-proof-work-for-wikipedia-fundraising-65d55a047911 The Pillion Trust’s ‘Fuck The Poor’ campaign - <a href="https://www.youtube.com/watch?v=rElgYNemi1A" rel="noopener nofollow" target="_blank">https://www.youtube.com/watch?v=rElgYNemi1A</a> Gift Aid, the UK scheme that allows taxpayers to increase teh size of tier charitable donations by reclaiming tax - <a href="https://www.cafonline.org/my-personal-giving/plan-your-giving/individual-giving-account/how-does-it-work/gift-aid" rel="noopener nofollow" target="_blank">https://www.cafonline.org/my-personal-giving/plan-your-giving/individual-giving-account/how-does-it-work/gift-aid</a> Nudgestock, Ogilvy’s Annual Behavioural Science Festival which this year is on June 10th - <a href="https://nudgestock.com/" rel="noopener nofollow" target="_blank">https://nudgestock.com/</a> The Ogilvy 2022 Behavioural Science Annual Report - <a href="https://www.ogilvy.com/ideas/behavioral-science-annual-2022" rel="noopener nofollow" target="_blank">https://www.ogilvy.com/ideas/behavioral-science-annual-2022</a> You can follow Maddie on Twitter - <a href="https://twitter.com/maddie_croucher" rel="noopener nofollow" target="_blank">https://twitter.com/maddie_croucher</a> To be notified whenever a new episode of the show comes out, subscribe to the Human Risk podcast newsletter - <a href="https://bit.ly/3skhz1Q" rel="noopener nofollow" target="_blank">https://bit.ly/3skhz1Q</a>

Maddie Croucher on Behavioural Science for Fundraising

In this episode, Rory Sutherland and Maddie Croucher, marketing experts and behavioral scientists, join host Trevor Bragdon. Rory and Maddie both work for the global advertising and marketing agency, Ogilvy. They discuss why counterintuitive ideas sometimes work, building trust with donors, and creating a culture of innovation.To see all the show notes visit: https://www.7figurefundraising.com/podcast/ To learn more about fundraising and our training visit: 7FigureFundraising.com

In this episode, Rory Sutherland and Maddie Croucher, marketing experts and behavioral scientists, join host Trevor Bragdon. Rory and Maddie both work for the global advertising and marketing agency, Ogilvy. They discuss why counterintuitive ideas sometimes work, building trust with donors, and creating a culture of innovation. To see all the show notes visit: <a href="https://www.7figurefundraising.com/podcast/" rel="nofollow" target="_blank">https://www.7figurefundraising.com/podcast/</a> To learn more about fundraising and our training visit: <a href="https://www.7figurefundraising.com/7ff-workshop" rel="nofollow" target="_blank">7FigureFundraising.com</a>

37 - Test the Ideas No One Else Will - with Rory Sutherland and Maddie Croucher