Scott Kaier's guest appearances

Scott Kaier

The Outdoor Biz Podcast

LVL UP Podcast

Rob Walch

Eric Hanson

Gary Arndt

Roy Notowitz

Amy Roberts

Ray Lewis

Mark Koep

Bob Woodward

Peter Williams

Bryan Martin

Jeff Moore

Sam Roberts

Jim Miller

Matthew Spencer

Jason Garcia

OwlTail

Scott talks about his first Op-Ed piece for SNEWS, his thoughts on how we, the industry can help mitigate some of the issues related to the increase in outdoor visitation and plenty more. Facebook Twitter InstagramThe Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes Sponsors Smugmug Grammarly Introduction to the Outdoors I didn't have particularly outdoorsy parents but grew up in a time and place where, you know, kids were kind of sent out the back door in the morning and you came home when you were hungry. Uh, so I kinda, you know, developed this love of the outdoors. And then during college, I had a buddy who got into mountain biking and I borrowed his mountain bike for an afternoon and just kind of fell in love with it. So mountain biking was really how I sort of got into the outdoors in a more professional way. We did a little bit of camping, some fishing, ran around on our BMX bikes, all that kind of stuff. But, really when I discovered mountain bikes and I thought this feels like my thing. And from there I got a job in a bike shop for a year to have that experience and learn as much as I could about it. Things we talked about formidable-media.com Onion River Outdoors Pale Morning Media Ski Magazine American Rec Allied Feather and Down OR Banner Be conscientious of the things that you're doing while you're here. Advice Make a bunch of money before you do, but seriously it's a great industry. I can't imagine working anywhere else. If you're passionate about the outdoors, if you enjoy a community of likeminded people, I don't think there's anywhere better to work. So s far as advice, getting started in retail I think is a fantastic introduction. You'll meet awesome people on both sides of the counter. Your coworkers will turn you on to Outdoor activities that maybe you aren't into, you'll get peer advice and experiences and all this great stuff. And then obviously the people coming in the front door and getting to chat with them and understanding what their needs are and expectations are and what they like to do and helping them get the most out of their outdoor experiences is super rewarding. And then from there, the door is wide open. You're in at that point. And it's just a matter of what you want to do, getting into sales or going in house at a brand or doing design work or marketing PR sort of there's a lot of options. Once you kinda got that that retail background it really gives you a good understanding of how it all works. Favorite Outdoor Gear under $100 I think it's the stuff that you wouldn't really even consider like a new pair of bike gloves or maybe running shoes, you're flirting with over a hundred bucks there. But some of those simpler items that get a lot of wear and tear that you burn through pretty quick, just getting into just getting that new pair is great. Connect with Scott formidable-media.com scott@formidable-media.com Instagram

Scott talks about his first Op-Ed piece for SNEWS, his thoughts on how we, the industry can help mitigate some of the issues related to the increase in outdoor visitation and plenty more. <a href="https://www.facebook.com/theoutdoorbizpodcast/" rel="noopener nofollow" target="_blank">Facebook</a> <a href="https://twitter.com/rick_saez" rel="noopener nofollow" target="_blank">Twitter</a><a href="https://www.instagram.com/theoutdoorbizpodcast/" rel="noopener nofollow" target="_blank"> </a><a href="https://www.instagram.com/rick.saez/" rel="noopener nofollow" target="_blank">Instagram</a><a href="http://www.theoutdoorbizpodcast.com/" rel="noopener nofollow" target="_blank">The Outdoor Biz Podcast</a>   Please give us a rating and review <a href="http://bit.ly/2t572XN" rel="noopener nofollow" target="_blank">HERE</a> Show Notes Sponsors <a href="https://www.theoutdoorbizpodcast.com/sellphotos" rel="noopener noreferrer nofollow" target="_blank">Smugmug</a> <a href="https://www.theoutdoorbizpodcast.com/grammarcheck" rel="noopener noreferrer nofollow" target="_blank">Grammarly</a> Introduction to the Outdoors I didn't have particularly outdoorsy parents but grew up in a time and place where, you know, kids were kind of sent out the back door in the morning and you came home when you were hungry. Uh, so I kinda, you know, developed this love of the outdoors. And then during college, I had a buddy who got into mountain biking and I borrowed his mountain bike for an afternoon and just kind of fell in love with it. So mountain biking was really how I sort of got into the outdoors in a more professional way. We did a little bit of camping, some fishing, ran around on our BMX bikes, all that kind of stuff. But, really when I discovered mountain bikes and I thought this feels like my thing. And from there I got a job in a bike shop for a year to have that experience and learn as much as I could about it. Things we talked about <a href="https://www.formidable-media.com/" rel="noopener noreferrer nofollow" target="_blank">formidable-media.com</a> <a href="https://www.onionriver.com/" rel="noopener noreferrer nofollow" target="_blank">Onion River Outdoors</a> <a href="http://www.palemorningmedia.com/" rel="noopener noreferrer nofollow" target="_blank">Pale Morning Media</a> <a href="https://www.skimag.com/" rel="noopener noreferrer nofollow" target="_blank">Ski Magazine</a> <a href="https://www.snewsnet.com/news/exxel-outdoors-acquires-american-rec-including-kelty-sierra-designs" rel="noopener noreferrer nofollow" target="_blank">American Rec</a> <a href="https://alliedfeather.com/" rel="noopener noreferrer nofollow" target="_blank">Allied Feather and Down</a> OR Banner Be conscientious of the things that you're doing while you're here. Advice Make a bunch of money before you do, but seriously it's a great industry. I can't imagine working anywhere else. If you're passionate about the outdoors, if you enjoy a community of likeminded people, I don't think there's anywhere better to work. So s far as advice, getting started in retail I think is a fantastic introduction. You'll meet awesome people on both sides of the counter. Your coworkers will turn you on to Outdoor activities that maybe you aren't into, you'll get peer advice and experiences and all this great stuff. And then obviously the people coming in the front door and getting to chat with them and understanding what their needs are and expectations are and what they like to do and helping them get the most out of their outdoor experiences is super rewarding. And then from there, the door is wide open. You're in at that point. And it's just a matter of what you want to do, getting into sales or going in house at a brand or doing design work or marketing PR sort of there's a lot of options. Once you kinda got that that retail background it really gives you a good understanding of how it all works. Favorite Outdoor Gear under $100 I think it's the stuff that you wouldn't really even consider like a new pair of bike gloves or maybe running shoes, you're flirting with over a hundred bucks there. But some of those simpler items that get a lot of wear and tear that you burn through pretty quick, just getting into just getting that new pair is great. Connect with Scott <a href="https://www.formidable-media.com/" rel="noopener noreferrer nofollow" target="_blank">formidable-media.com</a> <a href="mailto:scott@formidable-media.com" rel="noopener noreferrer">scott@formidable-media.com</a> <a href="https://www.instagram.com/formidablemedia/" rel="noopener noreferrer nofollow" target="_blank">Instagram</a>

Scott Kaier of Formidable Media talks about his Outdoor experience and has solid advice to get in the industry. [EP 232]

Episode 010 of the LVL UP Podcast features Scott Kaier of Formidable Media, IV Lounge and The Terry Street Collective. Scott and Lachlan discuss marketing and how marketing evolves as a company changes.

Episode 010 of the LVL UP Podcast features Scott Kaier of Formidable Media, IV Lounge and The Terry Street Collective. Scott and Lachlan discuss marketing and how marketing evolves as a company changes.

010 Marketing Evolution with Scott Kaier