John Alper's guest appearances

John Alper

Sports & Entertainment by MarketScale

MarketScale Radio

Bill Gates

Bob Iger

Jeff Bezos

Jack Dorsey

Jesse Cole

Paul Briggs

Michael Longoria

Melissa Gonzalez

Paul Greenberg

Jeff Evans

John Davidson

Marc Benioff

Mike Murphy

Adam Robinson

Ginger Hardage

OwlTail

On today's podcast, I get to talk with John Alper, the Chief Sales Officer with the Frisco RoughRiders. We discuss some of the challenges in developing brand partnerships, the different entertainment expectations between the "Big 5" sports leagues and minor league franchises, and the changes that legalized sports gambling could bring to professional sports franchises.

Building Stronger Brand Partnerships with John Alper