John Donlon's guest appearances

John Donlon

The Data-Driven Marketer

Brian Kotlyar

Max Altschuler

David Thompson

Tyler Lessard

Amit Pande

Josh Hill

Adam Goyette

JILL ROWLEY

Jake Sorofman

Ashish Agrawal

Latane Conant

Kerry Cunningham

Sid Mistry

Janet Polyakov

Supriya Goswami

OwlTail

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product development. Many companies are trying to transition away from silos. The silos usual happen as a result of separate delivery systems that have incompatible analytics. Over the last three years, companies have been trying to connect all this information. Because in most cases the marketing tech stack grew organically with lots of different technologies from different vendors, coming up with an actionable strategy has become increasingly difficult.

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of <a href="https://www.linkedin.com/in/donlonjohn" rel="nofollow" target="_blank">John Donlon</a>, Senior Research Director, Marketing Operations Strategies at <a href="https://www.siriusdecisions.com/" rel="nofollow" target="_blank">SiriusDecisions</a>. SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product development. Many companies are trying to transition away from silos. The silos usual happen as a result of separate delivery systems that have incompatible analytics. Over the last three years, companies have been trying to connect all this information. Because in most cases the marketing tech stack grew organically with lots of different technologies from different vendors, coming up with an actionable strategy has become increasingly difficult.

Breaking Down the Data Silos w/ John Donlon