Elliott Rader's guest appearances

Elliott Rader

BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

Jeff Greenberg

Jeff Bezos

Justin Perkins

AJ Yager

Bobby Umar

Emily Soccorsy

Justin Foster

Greg Steltenpohl

Neil Grimmer

John Craven

Jason Wrobel

Seth Goldman

Adam Lowry

Gary Hirshberg

Jeff Moyer

OwlTail

Small brands have a lot in common. They all experience similar growing pains. Most struggle to find quality help that gives them a sustainable competitive advantage. The difference is going from survival mode to a strong growth model with explosive sales. This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.  CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE Today's show is unique. You're going to love this. I think you're really going to be impressed. Today's show is actually more of a coaching call, where fans of the show who I've been swapping emails with ask me questions, and I help them in real time. I share advice with them that's going to help you as well. These are the same problems, pitfalls, concerns, and issues that all the different brands I talk to share with me. In fact, the strategies that I'm going to share with you are the strategies that you will find in my free Turnkey Sales Story Strategies course, so a little bit of background. I've been a retailer, I've been a manufacturer, I've been a consultant. I've worked with brands in every stage of growth. This is a strategy that I developed early on in my career. A strategy that helped me outperform all the big brands that I went up against. I'm talking Procter &amp; Gamble, Frito-Lay, et cetera. You name it. This strategy has worked time, after time, after time. It's helped the brands that I've supported stand out on a crowded shelf. It's helped me get incremental product placement promotions. It's because of this strategy that I was once able to build a 4,200 bag chip display in the lobby of a major retailer that Frito-Lay used to own. This while working for a small regional brand. These same strategies also helped me push around with the larger brands in the world. In addition to that, it helped me become the category captain of several different categories, which opened up a lot of incremental doors and gave me a powerful voice in the category. A voice that allowed me to help shape the category of the retailer. A voice that gave the brand that I was working for a sustainable competitive advantage, including incremental merchandising and product placement that I didn't have to pay extra for. In several situations the retailers actually gave me full access to their data. Can you imagine the savings that would be for a small brand? Because of this I was the first person they called when they needed incremental product support, merchandising. I was the first person they called when they needed another promotion. These strategies worked for me and they'll work for you, and the best part is that other brands don't even do this. Especially the big brands. If you've been listening to other episodes of this podcast you've heard leading industry experts validate these strategies. My goal with all the content that I produce, this podcast, the course, is to help you get your brand on more retailer shelves and into the hands of more shoppers. Before we go any further, I have two questions for you. I want you to be thinking about the answer as you listen to this podcast. One; what other subjects would you like me to cover? Two; what is the most valuable tip that you've learned from this podcast or from other podcasts, that you can bake into your brand's DNA and leverage at retail? Here are Marshall and Elliott Rader of The Gluten Free Bar. Want an unfair competitive advantage?  Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge FREE Trade Promotion ROI Calculator:  RetailSolved.com/PromotionROI Download the show notes here: RetailSolved.com/session66

Small brands have a lot in common. They all experience similar growing pains. Most struggle to find quality help that <a href="http://RetailSolved.com" rel="nofollow" target="_blank">gives them a sustainable competitive advantage</a>. The difference is going from survival mode to a strong growth model with explosive sales. This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.  CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE <a href="https://RetailSolved.com/growsales" rel="nofollow" target="_blank">TURNKEY SALES STORY STRATEGIES</a> COURSE Today's show is unique. You're going to love this. I think you're really going to be impressed. Today's show is actually more of <a href="https://RetailSolved.com.com/session4" rel="nofollow" target="_blank">a coaching call</a>, where fans of the show who I've been swapping emails with ask me questions, and I help them in real time. I share advice with them that's going to help you as well. These are the same problems, pitfalls, concerns, and issues that all the different brands I talk to share with me. In fact, the strategies that I'm going to share with you are the strategies that you will find in my free <a href="https://RetailSolved.com/growsales" rel="nofollow" target="_blank">Turnkey Sales Story Strategies course</a>, so a little bit of background. I've been a retailer, I've been a manufacturer, I've been a consultant. I've worked with brands in every stage of growth. This is a strategy that I developed early on in my career. A strategy that helped me outperform all the big brands that I went up against. I'm talking Procter &amp; Gamble, Frito-Lay, et cetera. You name it. This strategy has worked time, after time, after time. It's helped the brands that I've supported stand out on a crowded shelf. It's helped me get incremental product placement promotions. It's because of this strategy that I was once able to build a 4,200 bag chip display in the lobby of a major retailer that Frito-Lay used to own. This while working for a small regional brand. These same strategies also helped me push around with the larger brands in the world. In addition to that, it helped me become the category captain of several different categories, which opened up a lot of incremental doors and gave me a powerful voice in the category. A voice that allowed me to help shape the category of the retailer. A voice that gave the brand that I was working for a sustainable competitive advantage, including incremental merchandising and product placement that I didn't have to pay extra for. In several situations the retailers actually gave me full access to their data. Can you imagine the savings that would be for a small brand? Because of this I was the first person they called when they needed incremental product support, merchandising. I was the first person they called when they needed another promotion. These strategies worked for me and they'll work for you, and the best part is that other brands don't even do this. Especially the big brands. If you've been listening to other episodes of this podcast you've heard leading industry experts validate these strategies. My goal with all the <a href="http://RetailSolved.com/blog/" rel="nofollow" target="_blank">content that I produce</a>, this <a href="https://RetailSolved.com/category/podcast/" rel="nofollow" target="_blank">podcast</a>, the course, is to help you get your brand on more retailer shelves and into the hands of more shoppers. Before we go any further, I have two questions for you. I want you to be thinking about the answer as you listen to this podcast. One; what other subjects would you like me to cover? Two; what is the most valuable tip that you've learned from this podcast or from other podcasts, that you can bake into your brand's DNA and leverage at retail? Here are Marshall and Elliott Rader of The Gluten Free Bar. Want an unfair competitive advantage?  Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. <a href="http://RetailSolved.com/30daychallenge" rel="nofollow" target="_blank">RetailSolved.com/30daychallenge</a> FREE Trade Promotion ROI Calculator:  <a href="https://RetailSolved.com/PromotionROI" rel="nofollow" target="_blank">RetailSolved.com/PromotionROI</a> Download the show notes here: <a href="https://RetailSolved.com/session66" rel="nofollow" target="_blank">RetailSolved.com/session66</a>

66 A Brand-Building Coaching Session, Marshall & Elliott Rader With The Gluten Free Bar